Jim Hickey Email & Phone Number

Western Springs, IL, US

Provide unique and strategic Media and Marketing recommendations for brands and products in all therapeutic categories targeting the Patient and Consumer. Planning and buying for all Print, Web, Broadcast, New and Emerging Media.

Maddock Douglas - the Agency of Innovation. Maddock Douglas exists to bring industry-changing products, services and ideas from mind to market. Check us out at maddockdouglas.com

Strategic media consulting, primarily healthcare specializing in Direct to Patient and Direct to Consumer, Financial and New Products.

• Strategic Consulting, including traditional, digital and new media strategy and plan development/implementation for Navy Pier, Absorbine, Wrangler Western, Wrangler Work Wear and new Flagship Wrangler Store in Denver..

·Rebuilt, managed and grew office billings from $5MM to $80MM+ and revenue 50%+ per year via organic growth and new business outside of the Havas Network·Responsible for day-to-day operations including IT, training, P&L. ·Managed staff of 30 people with multiple direct reports·Fostered the concept of “Relevant Value Add” – an objective based process which.

·Developed media department of rapidly growing agency that was acquired by Havas Media (Agency began as Vickers & Benson)·Created largest integrated cross platform five year partnership (broadcast, newspaper, magazine, internet, events and promotions) with Tribune Media – delivered Relevant Value Add over 50% and generated media savings of over.

·Initiated target evolution for Bally Total Fitness·Leveraged buying background to fully integrate planning group with broadcast buying group·Developed market tiering structure for Long John Silvers – ROI +10%·Key Clients: Bally Total Fitness, Long John Silver’s, New Business

·Developed media department of rapidly growing agency – Billings $40MM+ ·Leveraged a media opportunity into the signing of John Madden as ACE Hardware spokesperson – program awareness surpassed category leader within six months at 50% of spending. Recommended adjustments to media plan generated incremental 50% in media weight impact·Created a co-op.

·Developed media department of rapidly growing new agency – Billings $25MM+·Total agency media responsibility including structure, staffing, research, planning, coordination, execution, new business and direction of outside media service company (CPM)·Launched Main Street retail concept, Jerseys clothing line and various Beecham fragrances·Key Clients.

·Planner/Buyer to Senior Planner/Buyer (3/1981) to Supervisor (9/1981), ·Key Clients: Kellogg’s (Consumer/Food Service), Bennigan’s/Steak ‘N’ Ale, Oldsmobile, Green Giant, -Successfully completed rigorous Client Service Training Program