Jake Pierson Email & Phone Number

Rochester, New York, United States

Rochester, New York, United States

Specialties include:• Market research - quantitative and qualitative, insights, development and reporting• Insights-driven business and marketing strategy• Analytics, measurement and tracking• Performance-based marketing

Rochester, New York, United States

Worked with clients and our internal teams to use creative and analytical thinking to develop strategic marketing that drives business results.

Rochester, New York Area

Responsible for garnering insights from various primary and secondary resources that drive toward business goals.• Directed and oversaw strategy for the agency and their clients• Consultant to C-suite business leaders• Distilled insights from multi-phased research to develop a new positioning for the agency’s largest client • Developed measurement and reporting programs to track and attribute the impact of media and other forms of outreach • Led research and analytics teams that enabled segmentation/persona development, content creation, messaging, positioning, and branding to address target audiences’ motivations to purchase and drivers of satisfaction

Rochester, New York Area

Department leader and trusted advisor to key agency clients in financial services, insurance, medical testing, pharmaceuticals, and OTC. Leveraged deep understanding of clients’ businesses to identify and execute marketing that brings together business goals and strategy.• Responsible for the management and development of the client account teams• Reconfigured the department and instituted changes to gain efficiency and increase collaboration, helping increase overall profitability of accounts by 21% in less than 12 months• Coordinated analytics, MarTech, and AdTech teams to create integrated, multi-channel marketing strategies that optimized campaigns to key performance indicators (KPIs) including demand generation, lead nurture, acquisition, and retention• Directly managed client budgets that accounted for nearly 40% of the agency's 2019 revenue• Established executive buy-in for and led the building of an ongoing campaign and the accompanying data infrastructure needed to link front-end activity and back-end sales data for a leading medical testing company. The resulting optimization led to a 39% increase in average weekly revenue in year one and a 108% revenue lift from Q2 to Q4 in key target markets• Charter member of the agency’s Innovation Team, which led the agency's go to market strategy, including the positioning for the agency rebranding effort• Awarded Flynn’s annual Do More Award for outstanding contributions to the agency and fostering collaboration

Rochester, New York Area

• Provided strategic guidance and account management for the agencies largest and most complex accounts • Led product positioning, strategy and creative development for client product launch • Distill insights from primary and secondary data to continually improve programs through ongoing management and optimization• Led a complex e-commerce platform build for the agency's top client; managing efforts from five different agencies and organizations

Rochester, New York Area

Develop strategic marketing opportunities and consultative relationships with key clients of a direct and digital agency. Responsible for account management, including revenue generation, budgeting and resource management.• Led strategic shift for an online paid search program, growing revenue by 183% annually, while maintaining an ROI over 2.0• Optimized a client’s mobile online marketing leading to a 224% year over year increase in customer conversions• Streamlined and optimized reporting to create client-friendly dashboards and monthly program reviews• Secured a new, year long digital marketing campaign for nationally ranked business school• Developed a community impact advertising campaign in concert with the Ad Council of Rochester• Formulate and analyze marketing strategies in support of customer loyalty and acquisition initiatives

Rochester, New York Area

• Using syndicated and primary data uncovered high-value targets for a national confections manufacturer• Worked with a nationally renowned advertising agency to create a dashboard reporting program to monitor performance• Created a program to track customer usage and satisfaction for a local financial institution• Conducted a market and brand assessment that influenced a strategic initiative for a regional grocery retailer

Rochester, New York Area

Consultant to many of the group’s largest clients. Managed accounts in food, beverage, apparel, personal care, and housewares industries. Used qualitative and quantitative research including brand positioning, product development, market assessment, concept testing, sales forecasting, ad tracking and consumer need gaps. • Improved work processes, revenue and margin tracking to create one of the company’s most profitable portfolios. • Led projects that accounted for 29% of the group’s profit on 24% of the revenue for fiscal year 2011.

Rochester, New York Area

Built client relationships to create the broadest portfolio on the team while expanding internal responsibilities.• Developed a strategic plan for a new six-product line that accounted for over $24,000,000 in net sales in its first year.• Used strategic thinking and relationship building to grow one of the team’s smaller accounts into the second largest.• Created a new research offering that generated approximately 14% of the team’s annual revenue in 2008.• Guided client from new product concept process to the final brand positioning and target consumer for a successful first-to-market new product launch. • Executed a $750,000 qualitative values-based study to successfully reposition an over-the-counter healthcare product line.• Selected by department head to work with senior management on the firm’s Employee Advisory Board. One of 12 representatives over 1,000 employees companywide. Conveyed employee concerns and created solutions to boost morale.

Rochester, New York Area

Managed Wegmans’ industry wide initiative to transition the grocery industry to global data synchronization; a standardization of product data in an electronic centralized repository. Led a value proposition study with a consultant, three industry groups and seven of the United States’ largest consumers goods companies. Also led Wegmans’ internal efforts. • Positioned and communicated value proposition results that led to 60% boost industry participation in global data synchronization over a four-month period. • Aligned multiple departments and vendors to execute a program that increased supplier data accuracy by more than 44%.• Selected as department lead for Wegmans’ 100 Best Places to Work application process. Company ranked 5th in the nation.

Rochester, New York Area

Regularly created and presented detailed competitive market analyses and strategic recommendations to top management. • Utilized statistical modeling to show the links between consumers’ loyalty to perishable departments and grocery purchases; resulting in greater cross-merchandising opportunities. • Leveraged research on consumers’ store selection motivations to provide recommendations that reshaped weekly advertising circular messaging, enabling cost savings and more consistent messaging. • Conducted segmentation analysis that more effectively targeted customers of Wegmans’ Wine Shops.

Rochester, New York Area

• Worked with top management and consultants to determine the optimal size and product mix for a new distribution center, resulting in increased efficiencies and decreased costs.• Gained detailed knowledge of Wegmans’ supply chain methods, including warehouse logistics, labor issues, storage space, just in time delivery, backhaul programs, and third party logistics.

Rochester, Ny

Acted as strategic analyst for Marketing and Consumer Research. Provided actionable counsel to management.• Organized and created a project to measure relative effectiveness of promotional and pricing initiatives.• Performed an in-depth cost-benefit analysis of the food demonstration program that led to $95,000 in savings.

Colorado Springs, Colorado Area

Concurrently managed Community Relations, Groups Sales and assisted with Stadium Operations management.• Led the Group Sales Department to an 80% revenue increase from 1998 to 2000, which contributed to record attendance for the Colorado Rockies’ Triple-A affiliate. • Increased personal sponsorship sales by 340% from inherited client base over a one-year period.

Chattanooga, Tennessee Area

Managed, reorganized and trained the Cincinnati Reds’ Double-A affiliate’s group sales department• Increased group sales by over 8% by producing more than $250,000 of the Lookouts’ $1,100,000 annual revenue in 1998.• Utilized previously unexplored markets to increase personal sponsorship sales by 350% from inherited client base.

Colorado Springs, Colorado Area

• Operated as a liaison between the media, players and management. • Wrote game summaries, press releases and other communications for distribution to the media and on the team’s website.

B.A., History And Creative Writing

Activities and Societies: Walk on member of the varsity baseball team. Played for four years and started for three. Record holder for wins.

Mba, Marketing And Competitive Strategy

Activities and Societies: Student Advisory Council, Graduate Business Council, Simon Marketing Association and Simon Volunteers

Education record