Jennifer Freeman Email & Phone Number

Winter Park, Fl, Us

Maitland, Florida, United States

Continually developing and tapping into advanced skills, including leveraging emerging technologies like AI, to further elevate marketing efforts and team capabilities.Analyzed the performance and ROI of marketing initiatives, implementing data-driven improvements to maximize impact and efficiency.Spearheaded process improvements across the department, streamlining project execution and communication channels.Collaborated closely with the VP of Sales & Marketing to align marketing strategies with broader business objectives, ensuring a cohesive approach to all campaigns.Developed and delivered engaging educational workshops and presentations at events, representing TPI in front of large audiences, showcasing expertise in travel marketing, and providing actionable insights to travel advisors.

Maitland, Florida, United States

Managed end-to-end marketing initiatives, including project planning, budget management, resource allocation, and team leadership.Worked closely with our Events team in handling logistics and coordination for key events. Acted as a liaison with TPI's preferred partners. Delivered high-quality work with minimal need for revisions, consistently meeting or exceeding expectations, as recognized by management.Recognized for efficiently managing a high volume of projects while maintaining attention to detail and prioritizing effectively with leadership.Fostered a culture of teamwork and collaboration, always stepping up to assist colleagues and contribute to team success.

Winter Park, Florida, United States

Sole-operator of a mobile leather, vinyl and plastic restoration and repair franchise serving Seminole and Northern Orange County.Mentored new local franchisers and collaborated to build the Fibrenew brand with other local franchise owners.Consulted with over 500 clients and earned 10 five-star Google reviews.Built relationships with local area businesses and warranty companies to create commercial business accounts.Expanded repair services beyond core franchise offerings to include automotive interior, powered furniture and wood furniture.Managed Google Ad words and FaceBook advertising accounts and social media content creation.Maintained up-to-date administrative records to monitor operational conditions.

Orlando, Florida Area

Implemented semester marketing plans to promote awareness and growth to online degree programs for Eastern Kentucky University and University of Illinois at Chicago.Built close relationships with university faculty and department chairs to gain their buy-in on marketing campaigns.Collaborated with Enrollment Advisors and Student Support Specialists to help address communications challenges to current and potential students.Expanded capabilities of email cultivations by adding dynamic fields to personalized appointment scheduling buttons for our team of enrollment advisors.Served as a brand ambassador for both universities at multiple industry trade shows.Temporarily functioned as Associate Director of Marketing (ADM) for my business unit while the current ADM was on leave.

Heathrow, Fl

Saved $67,000 (35% of annual budget) by streamlining bulky direct mail campaigns and migrating to postcards.Provided input and created design for a new sales opportunity that resulted in $900,000 in sales.Worked with a cross-departmental senior management team on standardizing ad units on AAA.com based on IAB standards, which increased the number of display ads opportunities.Created, scheduled and implemented 20 personalized marketing campaigns, which included email and direct mail to over 100,000 properties.Member of redesign team and contributed design ideas and mock-ups for improved display lodging listings in the TourBook.Planned and implemented bi-annual sales meetings for a 35 member sales team.

Collaborated with internal teams and 50+ member clubs to help launch a new prepaid card and gift card product for members.Processed raw sales data with a self-build Excel dashboard.Managed and coded AAA Discount content on AAA.com

Analyzed and provided input on bids to hire local marketing agencies.Built a web based, multi-module training program that assisted more than 3000 AAA/CAA employees to better understand and match the monetary needs of traveling customers.Analyzed contractor costs and made appropriate changes which resulted in saving nearly $35,000 without sacrificing the quality or effectiveness.