Judy Erickson, Pmp® Email & Phone Number

Florida, United States

Fort Lauderdale, Florida

Fort Lauderdale, Florida, United States

West Palm Beach, Florida Area

Leadership in Driving Growth Across Leisure, Corporate, and Group Segments:.Led the marketing strategy, approach, and execution of destination marketing efforts for 30 Hilton hotel properties in the region, incorporating initiatives across 18 diverse Hilton brands.. Led national and international multi-channel marketing, sales, and event executions by collaborating across all levels of the Hilton organization to drive new visitor growth. Emphasized partnership development, influencing high engagement, and securing cooperative advertising funding support from hotel ownership groups, management companies, and hotel executive leadership. Additionally, drove the web e-commerce strategy and curated content to enhance online presence and customer engagement.• Pioneered impactful partnerships with SunFest, Florida Atlantic University, and the Cultural Council of Palm Beach County, setting performance benchmarks to gauge campaign effectiveness and drive new visitor growth for the region.• Orchestrated partnerships yielding $8M value, along with 450M+ impressions and 65% growth in web visits. These collaborative efforts spanned diverse sectors, showcasing my ability to drive expansion across leisure and group markets.• As the driving force behind the launch and continuous management of the destination's website, I curated SEO-optimized editorial content, oversaw the creation of 80+ articles, videos, influencer campaigns, and amplified engagement through broadcast platforms. This comprehensive approach contributed to heightened visibility and growth across all segments.• Proactively optimized digital strategies, strategically positioning the region for heightened online prominence and targeted broadcast outreach.• Cultivated relationships with Destination Marketing Organizations (DMOs) and industry partners, effectively amplifying the impact of marketing campaigns, broadcast efforts, and driving growth across leisure and group segments.

Hollywood, Florida

Delivered the hotel’s strategic marketing and brand vision with a core role to drive topline revenue addressing leisure, corporate, and group business. Orchestrated business marketing efforts of multiple external and internal creative, PR, digital, and social agencies and teams, while coordinating at strategic and tactical levels.

Appointed to lead the development of a comprehensive tourism program, with a focus on revitalizing the city's importance as a key visitor destination. Successfully executed strategic marketing plans, incorporating stakeholder input, that increased awareness of the destination, attracted visitors, and enhanced the economic vitality of hotels and local businesses.• Managed a $1 million annual budget, ensuring compliance with government procurement guidelines and securing city approvals for transparency.• Led the city commission-appointed tourism marketing advisory board, engaging key partners to develop a strategic plan for maximizing the city's tourism potential.• Pioneered the comprehensive city visitor information program and center, overseeing all aspects from inception to the management of a dedicated staff of seven.• Built, promoted, and executed a cooperative marketing program for city hotels, facilitating participation in trade shows, sales missions, and advertising programs.• Cultivated strategic partnerships with the Greater Fort Lauderdale Convention and Visitors Bureau, Greater Miami Convention and Visitors Bureau, and VISIT Florida for enhanced business growth opportunities.• Partnered with Royal Caribbean Cruise Line on a shore excursion program, driving passenger influx to the city and securing marketing exposure across various Royal Caribbean channels.

Hollywood, Florida, United States

Promoted the business and economic development interests of Hollywood’s beach and downtown districts working closely with the CRA Board, city leadership and community stakeholders. Provided guidance to individuals and companies to establish, relocate, or expand their businesses within the districts. Oversaw an incentive creation plan, new business development and capital improvement oversight. Developed, managed and executed special events.Key Highlights:• Initiated and managed CRA grants for property improvements, revitalizing aging and blighted properties.• Evaluated beach events, set success benchmarks, phased out underperforming events, and collaborated on signature events to drive demand during off-peak periods.• Launched a visitor website rebrand, now the primary referring source for beachfront hotels.• Guided the inception of a trolley program, securing City Commission/CRA Board approval and funding, overseeing RFPs, vendors, and execution. Resulted in enhanced mobility, improved visitor experiences, and decreased parking demand and traffic congestion.

Founded and grew a marketing and event company with a portfolio of clients including the Sun-Sentinel, Miami Herald, Festival Productions New York, Hispanic Unity of Florida, New Times, City Link, City of Hollywood Redevelopment Agency, etc.