Segment marketing leader focused on analyzing market trends to identify opportunities for developing strategies to effectively increase sustainable business growth. Regular cross-functional collaboration with sales and account teams. Partnered with the sales training team to support training initiatives.

Spearheaded marketing to develop and deliver omnichannel campaigns and sales enablement tools to increase sales and retain clients. Developed account-specific marketing activities and processes to increase the adoption of value story content and product launches.

Developed marketing collateral and email campaigns to increase prospective customer engagement. Created sell sheets, presentations, social media content, digital brochures, videos, infographics, and web content.

Engaged large healthcare and medical device clients (3M, Medtronic, Covidien, etc.) in strategy development and execution of global and national marketing initiatives designed to help customers connect with clients’ brands, launch products, explore market entry, or reduce competitive threats.

Created and executed marketing communications plans, tactics, and content to drive customer awareness of neuromodulation products and grow the referral customer base.

Developed and managed 14 national education programs for cardiology, electrophysiology, and heart failure Fellows – maintained Medtronic’s #1 position as the leader in Fellow education.