- Created TruReach (bespoke DSP) which increased G. Margin by 3.2x, reduced Media costs by 2.1x through optimisations.- Achieved eCPC of $0.03, eCPCV of $0.002 NTM, 0.56% CTR, 91.2% VCR, with 99.47% brand suitability rate, 90% viewability, and 99.42% IVT Free. - Drove Sales of $160K, eCPA of $0.86, Conversion rate of 7.8%. Bounce Rate of 32.6%. Avg. Session Duration of 4.53 Mins- Pioneered and led multiple new initiatives / product development including the creation of a custom DMS, DOOH, DSP & SSP solution, RM Attention Index, and TruReach GeoSync, resulting in a combined revenue increase and savings of $270K.- Managing client P&L, Curating Media Proposal, plan & strategies, digital roadmap & consumer journey with Sales, Planning & Strategy- Setting up & optimising campaigns on Google DV360, TTD, Adform, Xandr, etc.

- Led end-to-end Unilever and H&M projects across 27 countries, coordinating digital, social, and traditional media campaigns while managing all project stakeholders.-Curating & Implementing Owned Digital, Social Media, Paid Media (SEM, SMM) Print, TV, Radio, POS & OOH Marketing campaigns in 27 Countries.- Directed and trained a global team of six project managers, providing strategic leadership and ensuring seamless project execution.- Driving account growth, client relationship, client P&L.

- Leading & Managing client accounts & P&L (Castrol, Google, Microsoft, Dell, Tata Motors, etc.) End to End from Pitching, Conceptualizing, Planning, Strategy & Execution.- Delivering Large Format Multiple Pitches, collaborating with Media Planners & Strategists to develop Media Strategy, Budgets, Operational Plan & Business Proposal- Vendor Mgmt. handling 18+ Local Vendors & 80+ promoters through Probitec (Proprietary Campaign Mgmt. tool).

Driving revenue growth, Handling team of 7. Oveachieved Quarterly targets, 2 times Employee of the year.Client Relationship Management & Maintained Client accounts, drive retention & growing senior-level client relationships. Coordinating with Client, Vendors, Suppliers, various Stakeholders, Talent, Freelancers.Selecting, Appointing & Coordinating with Agencies like Creative, Media, Social & Performance Agencies.Liaising with Designers, Copywriters, Media Buyers & Printers.