Media Delivery Lead
CurrentAccount Management: Managing clients & projects worth USD 7.8 Million in 14 Countries across MENA & EU in Travel & Tourism industry:UAE Department of Tourism and Commerce Marketing (DTCM) Visit Dubai Sharjah TourismGovernment DMOs Saudi Tourism Authority Qatar Supreme Committee Doha Film Institute NEOM (Line, Sindhala Islands)Airlines Emirates Group Etihad Airways Qatar Airlines Saudia AirlineTourism & Hospitality Atlantis (The Palm & Royale) Meraas (Outlet Village) Accor (Rixos, Fairmount, ALL) Jumeriah (Palm, JBH, JMH)Misc Mastercard Visa Etisalat Majid Al Futtaim (Hilton, Ibis) Coordinating with all Internal & External stakeholders being Single Point of Contact for Client, Vendors, Creative, Contractors, Partners, Promoters, establishing SOP & SLA Agreements enabling seamless project management. Reporting to CEO & Head of Media on Accounts, Campaign, Projects performance etc. Attending all Key Client Meetings and mitigating impact of timeline changes & deliverables, weekly & monthly Reporting to Client & Aligning Client Expectations with team deliveries. Project Management: Creating Creative Briefs for new projects, brief triage with Strategies, Brand Planners, & Operations. Creating a 360 Digital engagement leveraging all digital media channels (Digital (Google DV360, DCM, Native, various DSP & SSP), Social Media (Paid & Organic), Owned Digital Channels& DOOH Setting up Campaigns on DV360, & various DSPs. Optimising campaigns for all stages of funnel (Awareness, Consideration, Conversion) via remarketing targeting intent, affinity & in-market audience. Analysing, Managing & Optimising Campaign Performance regularly with key metrics & KPIs (CPM, CPC, CPCV, CTR, VCR, VTR, CPA, CPB, ROI, ROAS, Bounce Rate, Avg Session Duration, DoubleVerify Benchmarks) Provide Strategic & Managerial Leadership, leading the project delivery & AdOps team ensuring whole team, freelances & vendors are being fully utilized.