As a member of Perkuto’s Leadership Team, I champion Perkuto values and am a key player in the definition and the execution of new initiatives to develop the business and to make sure that Perkuto reaches its objectives in terms of Utilization Ratio, Gross Margin, Cost of Goods Sold, NPS, delivery team eNPS, retention and certifications.- Deliver strategic-level consulting services to Perkuto clients.- Provide leadership, support, and coaching to direct reports to achieve Perkuto’s mission of a better workplace- Guide and mentor individuals to reach performance objectives (such as billable hours, client NPS, certifications). - Identify training needs for individuals and develop plans to meet those needs. - Provide career development guidance and insight.- Collaborate with the Project Management Team for project assignment to meet training objectives - Recruit, hire and onboard new team members. Work to ensure employee success, satisfaction and retention. Attract and retain A players.- Responsible for internal resource management - Work closely with the VP of Consulting Services and Consulting Services Management Team to create, organize, and support the delivery of consulting services through methodology, templates, tools, processes, training, recruitment & onboarding.

- Work with clients to turn Marketo into a revenue driver, using best practices in marketing automation, lead management and revenue performance management- Collaborate with clients to gather design and feature requirements, document solutions, translate business needs into technical execution, receive feedback and present results- Provide innovative solutions by creating cutting-edge, effective and efficient marketing programs- Hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc.- Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability- Create, implement, monitor and maintain dashboards of key success metrics, including revenue cycle analytics, marketing attribution reporting and ROI analysis- Present solutions to clients and conduct training workshops

• Manage all aspects of our Marketo instance and its custom CRM integration including lead scoring, email and landing page development, testing, database management, reporting & analytics, and optimization• Execute inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition• Work with teams to translate marketing requirements into functional campaigns within marketing automation and CRM systems• Leverage real-time personalization technology to ensure the right message is delivered to the right person at the right time• Implement best practices, including guidelines for emails, landing pages, campaigns etc.• Create strategy to drive nurturing programs• Determine target markets/prospects then apply knowledge to planning and executing e-mail strategies to the same• Continually work to increase digital conversion rates and improves the web experience.• Support sales and marketing alignment through effective communication and coaching

Manage and execute all email creation, campaign set-up, reporting and general marketing support for internal marketing automation platform (Marketo). Develop and manage leads throughout the lead lifecycle process and determine which initial leads are released to field sales force. Create and deploy lead scoring and lead nurture programs in order to drive and track behavior of sales leads. Provide campaign and KPI reporting to stakeholders to optimize results for future sales and marketing efforts. Continually work with internal Sales Operations team to ensure proper integration and functionality between Marketo and internal CRM Salesforce.com.

Manage the execution and analytics for all aspects of digital marketing campaigns including: webinar operations, website lead assignment, and email marketing (customer, prospect, partner/channel, internal cross-selling). Ensure outbound emails meet or exceed standard best practice email measurements. Utilize A/B testing in Marketo emails to determine which email yields the highest number of opens and conversions. Establish new lead tracking reports to pinpoint progress from initial inquiry to qualified interest on all digital marketing campaigns. Collaborate with all marketing, sales, market development, client service, and channel development teams. Ensure that digital campaigns support business strategy, integrate with website, webinar and other appropriate solutions. Responsible for all Marketo set-up and integration with Salesforce.com. Build out Marketo Sales Insight in Salesforce.com to allow internal sales and business development access to relevant content that is customizable and ready for prospect communication. Continually analyze and update internal paid search terms and SEO based on industry changes. Project management of digital assets for all annual tradeshow and events.

Managed and implemented innovative global marketing strategies which helped build and scale the partner marketing department.Concentration on generating sales leads, facilitating relationship-building with partners, prospects, and clients. Additionally identified cross-selling opportunities, increased brand awareness, product understanding, trust preference, and loyalty among partner sales representatives through tactical planning and execution. Developed annual event and partner marketing plans for top-tier partners including objectives, strategies, tactics, and budget. Partners included: Apple, CDW, Verizon, Microstrategy, Stratix, Zones, and Bradford Networks.Managed all event marketing for partner events including marketing materials and booth logistics. Tracked all sales leads, opportunities, their influence on partner awareness, understanding, and preference.Identified and executed sponsorship opportunities outside of standard annual partner marketing plans.

•Leveraging events and partner marketing initiatives which focus on building brand awareness, understanding, preference, and trust among partner sales representatives. •Generating sales leads, facilitating relationship-building with partners, prospects, and clients, identifying cross-selling opportunities•Development of annual event and partner marketing plan as part of annual marketing plan including objectives, strategies, tactics, and budget.•Budget management for brand projects.•Management of all event marketing, including trade shows, conferences, partner events•Identifying and executing all partner marketing sponsorships•Utilization of market research, including win/ loss studies and client satisfaction studies•Manage regular partner communication to include product updates, promotions, marketing opportunities, etc.•Salesforce.com campaign management and analysis for all partner and marketing event campaigns•Management of all agency and vendor briefing and RFP processes