Head Of In-Memory Consultancy
CurrentI am Legacy Foresight's new Head of In-Memory Consultancy. In-memory and tribute fundraising run deep for me. As an individual giving manager for a cancer charity, I became particularly interested in the power of in-memory giving to help bereaved families. One of my proudest moments was persuading our Helpline nurses to start talking to recently bereaved callers about Tribute Funds. Nothing was more exciting than seeing our in-memory and tribute fundraising programme start to flourish… Show more I am Legacy Foresight's new Head of In-Memory Consultancy. In-memory and tribute fundraising run deep for me. As an individual giving manager for a cancer charity, I became particularly interested in the power of in-memory giving to help bereaved families. One of my proudest moments was persuading our Helpline nurses to start talking to recently bereaved callers about Tribute Funds. Nothing was more exciting than seeing our in-memory and tribute fundraising programme start to flourish. This experience inspired me to work for the ‘original’ in-memory specialist agency, Our Lasting Tribute. I was uniquely placed to support many charities of all different sizes and causes in the early days of their in-memory and tribute programmes. As a strategic planner for Our Lasting Tribute and Whitewater, I continued to specialise in strategy development and business planning for in memory and legacy giving. My charity clients included NSPCC, RSPCA, RNLI, BHF, BUAV (now Cruelty Free International) and Manchester's Christie Hospital charity. While in this job, my research for Macmillan drove the overhaul of their in-memory fundraising. I continued in this area for five years as a strategic consultant for the charity agency MovingThinking, where I worked with RSPCA, the Brooke and the Royal Voluntary Service on the development of their in-memory and tribute programmes. As an Associate of Legacy Foresight for several years I have been closely involved with the In Memory Insight Consortium since its inception, contributing primary research into both donor motivations and charity best practice.I passionately believe in the power of in-memory fundraising to transform a supporter’s relationship with a charity. I would love to talk to you about your own charity and how we might help you. Please contact me at k.jenkinson@legacyforesight.co.uk Show less