Kate Mason Email & Phone Number

Atlanta, Georgia, United States

The Center for Transportation and the Environment (CTE) is a member-supported 501(c)(3) nonprofit organization that advocates for, engineers, and implements zero-emission transportation technologies, vehicles, and fuels that reduce environmental pollution and fossil fuel dependency.• Develops and manages the implementation of an integrated, strategic marketing approach to disseminate core messages, internally and externally• Oversees the creation, design, distribution, and maintenance of print and electronic collateral including email newsletters, event invitations and materiaals, press releases, reports, brochures, social media, web pages, and any additional marketing collateral• Utilizes CTE style guide to manage and standardize branding and design across all deliverables ensuring standards of appearance and content • Ensures that priority issues and campaigns have a strong communications infrastructure • Ensures all marketing efforts are tracking against KPIs and budget• Leads marketing efforts for CTE’s annual Zero-Emission Bus Conference• Leverages existing media relationships and cultivates new contacts within business and industry media and seeks placements in print, broadcast, and online media • Manages media inquiries and interview requests

Atlanta, Ga

Atlanta, Georgia

The Elephant Sanctuary in Tennessee provides captive elephants with individualized care and the companionship of a herd in the nation's largest natural habitat refuge for elephants. Founded in 1995, The Sanctuary is licensed by the US Department of Agriculture (USDA) and the Tennessee Wildlife Resources Agency (TWRA), accredited by the Global Federation of Animal Sanctuaries (GFAS), and certified by the Association of Zoos and Aquariums (AZA).I lead a team responsible for developing and implementing a comprehensive marketing program, including integrated communications, advertising, media relations, promotions, digital fundraising, strategic planning, and brand management. • Collaborates closely with Development Manager and Communications Coordinator to execute multimedia (digital & print) bi-annual campaigns; Year End Campaigns in 2020 & 2019 raised a combined $2.5M from more than 14,400 unique donors worldwide• Manages email marketing to 68,136 email subscribers; 10% subscriber growth in the past year• Manages social media accounts natively and through Hootsuite; follower count totals 794,438 across all platforms• Led 2016 website redesign resulting in 50% increase in website sessions (50,230 average monthly sessions) and 32.78% decrease in bounce rate in first year; currently leading 2021 website design refresh

Hohenwald, Tennessee

Hohenwald, Tn

New Orleans, Louisiana

The Iron Lattice connects artists, activists, business owners, and any resident with a desire to co-create artful dialogue. Based out of New Orleans, our quarterly publication presents a multi-faceted look at New Orleans' unique culture, creative endeavors, and current challenges.

Through analyzing client websites, current marketing efforts, industries, consumers, target markets, and competition, Strategic e-Marketing identifies the online marketing strategies that help businesses grow.• Created, edited, and scheduled web and social media content for small business clients in the Pacific Northwest. • Worked with other creative professionals to develop online marketing products.

New Orleans, La

A national digital marketing agency, Search Influence routinely delivers a 10:1 return on investment.Clients Included: Audubon Nature Institute, The National WWII Museum, New Orleans Online, Tulane University, Latter & Blum Realtors• Wrote and edited web content, press releases, metadata, image optimizations, blogs, social media posts, product descriptions, business descriptions, and white papers for 800+ clients across various industries• Led the development of internal projects and processes

Greater New Orleans Area

Nashville, Tn

Vision Philanthropy Group (VPG) partners with clients in the U.S. and abroad to achieve their philanthropic and institutional goals. VPG offers fundraising and development communications counsel, with a specialty in advising healthcare and biomedical research institutions, higher education, and arts organizations to develop transformational gifts and stronger institutions. Clients Included: Williamson Medical Center Foundation; St. Lo France Etats-Unis Memorial Hospital; Massachusetts Eye and Ear; Greater New Orleans Foundation; Centerstone Research Institue; Intrepid College Prep• Collaborated to produce a board education and training video entitled The Art of Bold Asking®, designed to elevate philanthropy and create powerful partnerships that inspire transformational giving• Researched corporations, major donors, foundations, and other prospects for cultivation and stewardship• Drafted and edited direct mail appeals, donor reports, proposals, and other cultivation pieces• Developed fundraising collaterals for charter school client, which led to $645,000 raised from various foundations and business sponsors, as well as an additional $1,321 during year-end giving campaign• Responsible for seeking out and acquiring new business through marketing and media monitoring• Rebranded and managed Vision Philanthropy Group's Web presence and created all client Web collaterals• Responsible for expense and invoice tracking in Quickbooks and complying with state registration requirements

Los Angeles, Ca

GlobalGirl Media is a digital journalism training and platform dedicated to providing content by, for, and about girls and young women, globally. GlobalGirl Media powers authentic, female-forward content for girls from resource-poor backgrounds who are interested in learning more about and sharing their unique perspective on the world, digging deep with a gender lens on the societal issues and stories that speak to them.• Developed and led media-literacy and media production programming for high-school age girls, including the production of a six-part Web series on reproductive health, funded by NEA and LPB, distributed on PBS World• Implemented multiple successful social media campaigns including GlobalGirls Talk Politics Blog Campaign, International Day of the Girl, and GlobalGirl’s Good Maker Campaign • Conducted all administrative work including managing $500,000 annual budget, organizing travel arrangements for the executive team, liaising between all executive and advisory board members, supervising and coaching interns, and managing the organization's social media and web presence

Los Angeles, California

B.A., Cultural Anthropology, Print Journalism

Activities and Societies: USC Readers Plus, Daily TrojanGlobal Scholar Senior ethnographic thesis "Da Poetry Lounge: Performative.

Sit "Social Transformation And Cultural Expression" Study-Abroad Program, Anthropology

Primary-source field research: Oral Storytelling in the Akan Region of Ghana; The Language of Atumpan: Construction and Communication.

Education record