Kate Thompson Email & Phone Number

- Spearheaded the company's first digital marketing ecosystem that included strategic solutions and asset management for social media, advertising, website, event promotion, and email marketing. - Served as the technology expert for all digital solutions including content libraries, MAPs, CRM softwares, email marketing tools, and social scheduling systems. - Planned, created, and managed all content to create consistent brand messaging: such as social media copy, blogs, event promotion, press releases, product marketing collateral, website copy, testimonials, advertisements, and RFPs.- Defined the digital experience for consumers across multiple channels and regularly conducted industry and product research to improve the customer’s journey.- Skilled in strategically breaking down complex ideas into manageable, actionable goals, ensuring alignment with organizational objectives.- Regularly provided insightful data report presentations on marketing activities and campaign outcomes, offering recommendations for strategy adjustments.- Worked with stakeholders to roadmap marketing efforts and collaborated with cross-functional teams to make sure objectives were met within budget and timeline.

New York, New York, United States

- Lead program manager of social media, advertising, and digital marketing campaigns.- Spearheaded the planning and execution of weekly social media calendars that increased the social following by over 600 and the engagement by more than 5,000 in 3 months through Twitter, Facebook, and LinkedIn.- Point-person for collaboration over many cross-functional groups including but not limited to product, content, design, advertising, community relations, and legal. - Launched and maintained an internal and external content resource center that housed over 100 pieces of gated and ungated content on the website including blogs, webinars, case studies, and white papers. - Defined and managed our event lifecycle strategy - including programming over 50 Hubspot form and Salesforce automation workflows to ensure leads were connected with the sales team and were nurtured with pre and post-event emails.

Charlotte, North Carolina Area

- Liaison for all company marketing functions including social media content creation, advertising and PPC, campaign strategy and management, project tracking, and analytics tracking.- Designed, published and tested effective product campaigns across website, email marketing, social media and print.- Automated a series of welcome emails to simplify our new member outreach campaign and saved the company thousands of dollars each year from print costs. - Rebranded digital assets to create a unified brand presence across all platforms.Worked with internal vendors to successfully add new features to the Blue Flame Mobile app and website.- Designed various print materials, presentations, social media content, banner images, etc.

Charlotte, North Carolina Area

- Updated and optimized for mobile over 100 Facebook profile and cover photos for various medical clients using Photoshop and Illustrator- Created several flyers for sales initiatives and co-marketing programs- Designed engaging info-graphics using Canva for social media- Worked in Wordpress to create partner portal and case study pages- Cleaned up and updated information for almost 600 clients- Sorted google analytics accounts to have an accurate client base that matched with our client workflow system Accelo

Raleigh-Durham, North Carolina Area

- Worked in an Agile-based scrum team where we utilized Agile methodology and Kanban applications like Rally to track and plan marketing campaign projects.- Assisted project managers in creating, updating and reviewing stories in Rally and helped assist team in moving stories through content, design and product review. -Tested and reviewed banner images, cta links, redirect links, and double-checked correct rates and dates for loan and mortgage campaigns. - Collaborated with legal & brand teams to get approval for campaigns & related marketing materials.

Raleigh, North Carolina

- Coordinated various campaigns using social media, email, and event promotion for rush, fundraisers, and professional events- Designed an interactive website from scratch using wix.com (akpsincsu.com)- Implemented an engaging marketing schedule for Facebook and Instagram- Directed and edited two promotional rush videos - Created promotional content for social media, fraternity events, fundraisers and rush events- Managed and advised a small committee during each semester

Raleigh, North Carolina

- Developed, reviewed and tested banner advertisements that tied directly into overall brand plans and goals- Assisted with video creation for various “How To” videos for both BB&T’s website and their mobile app U by BB&T- Analyzed and recommended changes to email campaigns, website banners and onboarding materials- Participated in strategy meetings with several teams including Sales & Promotion, Design, Video Creation & Social Media

Raleigh-Durham, North Carolina Area

- Created promotional videos and images that increased views and clicks for website and social media- Maintained a social media schedule that offered brand coverage, and content that appealed to targeted audiences- Followed analytical data on post likes, shares, reach and more throughout May 2016 to August 2016- Designed a cohesive brand logo and images that were used throughout social media

Bachelor’S Degree, Business Administration - Marketing; Graphic Communications

Activities and Societies: Alpha Kappa Psi (Professional Business Fraternity)

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: Spartan Wellness