Katherine Saylor Email & Phone Number

Washington, Dc, Us

Remote

At Aptive Resources I am an associate communications and marketing specialist. My internal team partners with the Veteran's Health Administration's (VHA) Recruitment and Marketing Department. Essentially, my role is to empower VHA Recruiters to fill more roles, with less time and resources.

Remote

In this role I collaborate with other designers to bring the clients vision to life with full visual branding. Specifically, I assist in the formative design stages, compiling content that fits the brand aesthetic and gives a more comprehensible vision for the brand. Some responsibilities include:· Use client feedback and on-boarding materials to design a cohesive visual brand aesthetic· Curate fonts to build basis for logo design· Design color palettes that are accessible and aesthetically-pleasing· Create mood boards to help clients better understand their brand

Remote

As a freelance content creator, I'm passionate about taking a client's vision for their social content and bringing it to life with vivid and realistic mock-ups. Whether it’s a full branding project, social media revamp & management, a brand refresh, a website redesign or a new email marketing campaign, my team relies on me to make sure that the assets have both visual appeal and strategic intent. To create, I utilize software including Figma, Canva, Adobe Photoshop and Adobe InDesign. Being an avid social media user myself, my content is created by the user and for the user to accomplish the clients goals. To effectively strategize and organize, I collaborate with the rest of our marketing team using tools like Asana for project management and Slack for more ease with quick communication. In this role my typical responsibilities include but are not limited to:• Assist account executives in creating content for IG, FB and Pinterest; utilize canva and Adobe programs to create IG optimized graphics.• Creating IG Reels from conception to completion using trending audio and best practices — I’ve created reels that went on to earn well over 11,000 (up to 20,000) views on accounts with less than 3,000 followers. • Utilize the basic content concepts given by clients to create engaging and powerful content in each area — carousels, stories, static posts, reels, etc. • Research the brand presence, both on and off social media, to create content that aligns with both the brands existing presence and (if applicable) the brands ideal future presence.• Create graphics that combine into a cohesive and aesthetically pleasing content feed.• Exemplify brand persona and mission through graphic creation; including but not limited to brand colors, fonts, design elements.• Use high-quality imagery in content and maintain continuity throughout feed.• Help business owners conceptualize, define, developed and launch their own brands with full logo design and brand development.

Dallas, Texas, United States

brandsocially, inc. is an up-and-coming branding, copywriting, and social media agency. As their in-house social media strategist, I assisted the agency with their own social media management and clients on an as-needed basis. In this role my responsibilities were ever-evolving, but a few examples include:• Developing social media strategy for both B2B marketing and B2C marketing• Research and learn social media management softwares including Later, Planoly, UNUM, SocialPilot, Sendible, Sprout Social, Agorapulse, Hootsuite, and Buffer.• Utilize social media software to schedule and manage social media content across multiple platforms and channels• Create rich and engaging content graphics for FB, IG, and Pinterest• Brainstorm and create content schedules that address the needs of the specified target audience

State College, Pennsylvania Area

Our sole focus is raising money for the fight against pediatric cancer. We plan and execute events including many fundraisers and social activities. In the 2018-2019 fundraising period, we raised over $120,000. In the 2019-2020 fundraising period, we went on to raise over $155,000. In the 2020-2021 fundraising period, we raised over $88,000, despite a global pandemic and economic recession, all for children and families affected by childhood cancer.I've been a member since 2017, working tirelessly to improve our fundraising strategy. Since the beginning, I have been a warrior in the fight against childhood cancer.In 2018, I was elected Canvassing Chair, and in that role I: • Planned 16 out-of-town fundraising trips as sole canvassing chair, raising nearly $18,000.• Created and executed a new form of fundraising, Virtual Canvassing, a social media campaign that raised ~ $10,000 in the week following the launch of the program.• Achieved goals of growth for our new organization and helped to increase annual fundraising totals by nearly 120%.In 2019, I was promoted to Secretary, and in that role I: • Created a new event that allows and encourages members to bond while also aiding local community service projects.• Led and communicated with a group of over 550 college students on a daily basis; communicating all information covered in meetings.• Managed and account for member participation through a point system designed with Microsoft Excel• Utilized leadership and delegation skills to manage a committee of 15 members.• Improved collaborative skills and conflict resolution skills working cohesively with 12 other organization executives.• Designed and promoted fundraising marketing campaigns to members and potential donors using platforms such as Facebook, Instagram, Snapchat, Twitter, and LinkedIn.In 2020, I became a mentor to the 2020-2021 Executive Board, and represented Eclipse in THON 2021.

State College, Pennsylvania, United States

I serve as a teaching assistant (TA) to Michelle Yarwood, Ph.D., a professor in the Penn State Department of Psychology.I assisted Dr. Yarwood for two-consecutive semesters for courses PSYCH 423, Interpersonal Relations Psychology and PSYCH 425, Psychology of Human Emotions. Both courses are advanced-level social psychology courses.

Remote

IOM is a non-profit association of scientists, educators, human capital and operating professionals, with a shared mission to bring mindfulness neural training into the mainstream — to develop more effective leaders, a healthier, happier, higher performing workforce, and a safer, more inclusive, more productive workplace.As a marketing associate at IOM, I specialized in social media marketing with a focus on LinkedIn. My responsibilities included, but were not limited to profile optimization, social media management, SEO, content strategy, and market group research.In this role I:•Strategized and implemented social media marketing procedure for IOM, a nonprofit association with a mission to bring science-based mindfulness in the workplace while at start-up level; LinkedIn engagement rate increased 116% in just three months• Refined IOM’s social media presence by enhancing pages to better reflect the IOM brand identity• Researched and integrated best practices for posting on LinkedIn; posts gained 289% more impressions, 909%more reactions, and a 77% higher engagement rate in the first month alone.• Curated rich brand-focused content for B2B audiences on LinkedIn, Twitter, and Facebook; sourced content and wrote, formatted, and scheduled social media posts• Created and developed four additional IOM LinkedIn pages to better target audience segments• Assisted in the launch of 4 webinar events, 2 of which were recurring; designed promotional graphics for event marketing, drafted event about sections, and created event pages within LinkedIn and Facebook• Conducted market group research including SEO keyword analysis and integrated findings to optimize the IOM social media pages• Developed and distributed internal communications documents outlining IOM’s social media policies, practices, and strategy

State College, Pennsylvania Area

As library staff at the commons desk, my position enhanced my attention to detail as well as workplace collaborative skills and customer service skills. In my position I:• Enhanced my ability to adapt to a system and comfortably manage a constantly changing work environment.• Performed tasks of five different positions; every shift had positions assigned hourly in which I improved my customer service abilities, organizational skills and ability to follow procedure.• Navigated a unique work environment in which individual attention to detail and workplace collaboration are required in order to succeed.

New Oxford, Pa

This internship position introduced me to a professional working environment. Although I was the youngest employee, I became a valued coworker. As a customer relations intern, I: • Aided the company’s customer service specialists and the customer service executive on a daily basis; varying tasks including verifying order shipments and processing shipping requests.• Collaborated effectively with a team of diverse staff members in various departments, including customer relations, accounting, sales, human resources, as well as management.• Assisted the HR department in the planning, and execution of the company’s annual event; an event designed to raise company morale.• Gained experience professionally corresponding with other business representatives in regards to their orders and scheduling shipments.• Improved professional communication skills through staff meetings and email correspondence with business representatives.• Helped maintain a positive and productive work environment by voluntarily undertaking office projects to lessen the workload of others.

Bachelor Of Arts - Ba, Public Relations

Bachelor Of Arts - Ba, Psychology

High School Diploma

Activities and Societies: National Honor Society Vice President