Katherine Saylor Email & Phone Number

Washington, DC, US

Remote

At Aptive Resources I am an associate communications and marketing specialist. My internal team partners with the Veteran's Health Administration's (VHA) Recruitment and Marketing Department. Essentially, my role is to empower VHA Recruiters to fill more roles, with less time and resources.

Remote

In this role I collaborate with other designers to bring the clients vision to life with full visual branding. Specifically, I assist in the formative design stages, compiling content that fits the brand aesthetic and gives a more comprehensible vision for the brand. Some responsibilities include:· Use client feedback and on-boarding materials to design a.

Remote

• As a freelance content creator, I'm passionate about taking a client's vision for their social content and bringing it to life with vivid and realistic mock-ups. Whether it’s a full branding project, social media.
• Assist account executives in creating content for IG, FB and Pinterest; utilize canva and Adobe programs to create IG optimized graphics.
• Creating IG Reels from conception to completion using trending audio and best practices — I’ve created reels that went on to earn well over 11,000 (up to 20,000) views on accounts with less than 3,000 followers.
• Utilize the basic content concepts given by clients to create engaging and powerful content in each area — carousels, stories, static posts, reels, etc.
• Research the brand presence, both on and off social media, to create content that aligns with both the brands existing presence and (if applicable) the brands ideal future presence.
• Create graphics that combine into a cohesive and aesthetically pleasing content feed.

Dallas, Texas, United States

• brandsocially, inc. is an up-and-coming branding, copywriting, and social media agency. As their in-house social media strategist, I assisted the agency with their own social media management and clients on an.
• Developing social media strategy for both B2B marketing and B2C marketing
• Research and learn social media management softwares including Later, Planoly, UNUM, SocialPilot, Sendible, Sprout Social, Agorapulse, Hootsuite, and Buffer.
• Utilize social media software to schedule and manage social media content across multiple platforms and channels
• Create rich and engaging content graphics for FB, IG, and Pinterest
• Brainstorm and create content schedules that address the needs of the specified target audience

State College, Pennsylvania Area

• Our sole focus is raising money for the fight against pediatric cancer. We plan and execute events including many fundraisers and social activities. In the 2018-2019 fundraising period, we raised over $120,000. In the.
• Planned 16 out-of-town fundraising trips as sole canvassing chair, raising nearly $18,000.
• Created and executed a new form of fundraising, Virtual Canvassing, a social media campaign that raised ~ $10,000 in the week following the launch of the program.
• Achieved goals of growth for our new organization and helped to increase annual fundraising totals by nearly 120%.In 2019, I was promoted to Secretary, and in that role I:
• Created a new event that allows and encourages members to bond while also aiding local community service projects.
• Led and communicated with a group of over 550 college students on a daily basis; communicating all information covered in meetings.

State College, Pennsylvania, United States

I serve as a teaching assistant (TA) to Michelle Yarwood, Ph.D., a professor in the Penn State Department of Psychology.I assisted Dr. Yarwood for two-consecutive semesters for courses PSYCH 423, Interpersonal Relations Psychology and PSYCH 425, Psychology of Human Emotions. Both courses are advanced-level social psychology courses.

Remote

• IOM is a non-profit association of scientists, educators, human capital and operating professionals, with a shared mission to bring mindfulness neural training into the mainstream — to develop more effective leaders, a.
• Strategized and implemented social media marketing procedure for IOM, a nonprofit association with a mission to bring science-based mindfulness in the workplace while at start-up level; LinkedIn engagement rate.
• Refined IOM’s social media presence by enhancing pages to better reflect the IOM brand identity
• Researched and integrated best practices for posting on LinkedIn; posts gained 289% more impressions, 909%more reactions, and a 77% higher engagement rate in the first month alone.
• Curated rich brand-focused content for B2B audiences on LinkedIn, Twitter, and Facebook; sourced content and wrote, formatted, and scheduled social media posts
• Created and developed four additional IOM LinkedIn pages to better target audience segments

State College, Pennsylvania Area

• As library staff at the commons desk, my position enhanced my attention to detail as well as workplace collaborative skills and customer service skills. In my position I:
• Enhanced my ability to adapt to a system and comfortably manage a constantly changing work environment.
• Performed tasks of five different positions; every shift had positions assigned hourly in which I improved my customer service abilities, organizational skills and ability to follow procedure.
• Navigated a unique work environment in which individual attention to detail and workplace collaboration are required in order to succeed.

New Oxford, PA

• This internship position introduced me to a professional working environment. Although I was the youngest employee, I became a valued coworker. As a customer relations intern, I:
• Aided the company’s customer service specialists and the customer service executive on a daily basis; varying tasks including verifying order shipments and processing shipping requests.
• Collaborated effectively with a team of diverse staff members in various departments, including customer relations, accounting, sales, human resources, as well as management.
• Assisted the HR department in the planning, and execution of the company’s annual event; an event designed to raise company morale.
• Gained experience professionally corresponding with other business representatives in regards to their orders and scheduling shipments.
• Improved professional communication skills through staff meetings and email correspondence with business representatives.

Bachelor Of Arts - Ba, Public Relations

Bachelor Of Arts - Ba, Psychology

High School Diploma

Activities and Societies: National Honor Society Vice President