Kathleen Duffy Email & Phone Number

New York City Metropolitan Area

As a premier Programming & Business Development Strategist, I head the corporate communications, external relations, content & event marketing, business development & programming execution of *Asphalt Green’s 2nd largest revenue-producing camps programs channel. I am charged with constantly adapting, developing & producing best-in-industry camp programming & targeted experiential marketing events for NYC campus locations (Upper East Side & Battery Park City) to continuously fuel growth in participation to 1K+ summer/seasonal minicamp total attendees & annual revenue of $5M+ (representing 7%+ year average annual growth rate since 2014). I also lead all external/media relations related to Asphalt Green camp programs, including media/press visits to the camp, press interviews, and engagement with various camp-related stakeholders (Board & Senior Executive team). In addition, I serve as a the chief Communications architect for Camp Programs, directing external communications strategy reaching 5K+ prospective campers each year. In this capacity, I actively partner with the Marketing team to create program content & marketing collateral (ie., brochure, program policy handbook, email campaigns, open house presentations).*Asphalt Green is a $35M+ New York City-based Sports & Fitness Nonprofit providing complimentary/scholarship-based Community Programs supported by Fitness Programs/Facilities memberships, Premier Camp programs & Private donors

New York City Metropolitan Area

In my previous role as Camp Director, one of my proudest accomplishments was building & optimizing the organization's camp people function, specifically hiring, training, developing & mentoring a high-performing camp management team of 5+ professionals to deliver best-in-class, standardized execution of programs support activities & processes across two NYC campus locations & 10+ annual programs. Additionally, I collaborated with Human Resources to recruit & hire talent for all camp program needs including 150+ annual FT & PT staff roles. I am passionate about employee career pathing & development, and designed & launched enhanced new-hire onboarding program for camp hires of all levels, comprised of mixed module-based & in-person policy/procedure training/role shadowing, which enhanced productivity, retention rate & assimilation to Asphalt Green organizational culture & mission.Another of my greatest achievements was spearheading the business operations planning, launch & management of 2nd Asphalt Green Battery Park Facility/Campus site location in 2013, steering the comprehensive camps awareness/brand building communications & targeted events/open house/prospective camper tours strategy. Notably, I hired 50+ additional top talent camp staff & drove the achievement of $1.0M+ Battery Park location camps revenue generation within 12-months of launch.

New York City Metropolitan Area

As Assistant Camps Director, I built & optimized the comprehensive camp programs $3.2M+ fiscal operating plan, ensuring revenue forecast & P&L profit drivers reflect mix of national camp industry outlook & local market NYC trends/programing best practices. I also partnered cross-functionally with the Marketing & Development team to plan, develop & execute 20+ annual experiential marketing & fundraising events including informational open houses, school visits, fundraising & community service events (The Big Swim, Camp Fairs, Camper recruiting focused Holiday events, Camper reunion). These special experiential marketing events reached ranges from 50 - 3K+ attendees & effectively increased organizational/youth programs awareness & fosters community engagement.

New York City Metropolitan Area

Bachelor Of Arts (B.A.), History

Education record