Kathleen Weng Email and Phone Number
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Builder of products, features and teams. Passionate about blending data, analytics and research with the art and magic of creating exceptional customer experiences. A problem solver with over 20+ years of experience across the evolving landscape of B2C e-commerce. Hands on experience launching, growing and scaling businesses & categories with proven success balancing growth and profitability. • Proven success in bridging customer experience with operational foundations.• Highly driven with proven record of managing revenue & profit growth, cost savings (via inventory management, COGS, promotions etc) and improved collaboration and process. • Demonstrated experience in omni-channel retail: e-commerce, DTC, and brick & mortar across a spectrum of companies and product categories.• Focus on profit and data driven analysis and A/B testing to drive strategy, merchandise, merchandising, pricing, product development and project development.• Holistic problem solver able to balance quick wins and iterative solutions with more long term strategic planning and execution. Specialties & Hands on Experience in:• e-commerce / marketplaces / Resale and Recommerce• Integrated Marketing, running marketing campaigns and driving marketing calendars• Digital Marketing - acquisition and retention, SEO, SEM• Merchandise planning & forecasting• Inventory Management• Category Management• Pricing Strategy (both data driven and behavioral driven)• Order Management/Fulfillment• Customer Experience (on and off line)• Omni-channel Experience• Merchandising• Manufacturing COGs• Supply Chain & Purchasing• Business Development & Vendor Contract Negotiations• A/B testing and analysis• User Generated Content• Drop-ship Programs• Operational Improvement• Project Management• Personalization & Customization• Print on demand technologies• Team Building & Training• Employee Development
Gooten
View- Website:
- gooten.com
- Employees:
- 83
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Executive Vice President Of Strategic OperationsGootenOakland, Ca, Us
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Vice President Of Strategic OperationsGooten Nov 2022 - PresentNew York, Us
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Head Of Product, Se.MerchStreamelements Feb 2021 - Jun 2022Los Angeles, California, UsStreamElements is a free platform that provides content creators a variety of tools to drive engagement and earn sponsorship opportunities. I joined as General Manager and became Head of Product for the SE.Merch product which allows any content creator - big or small to have a custom branded merch store up and running within 5 minutes. - P&L Ownership- Oversight of Product Roadmap from research and requirements through GTM and reporting.Accomplishments: - Outgrew the Shopify integration and successfully migrated several hundred thousand stores to a proprietary platform in order to continue to scale. - 3X'd the assortment- Integrated new vendor partners- Launched over 10 net new features with full GTM campaigns.- Reached feature parity to key competitors in the space- Generated a 600 bps increase in product adoption - Delivered 52% on product market fit surveys- During my last quarter, 2X in new user acquisition and 15% GTV growth Quarter over Quarter after several downtrending quarters as streaming viewership has decreased- Improved margin by 300 bps while still offering the highest payouts to creators -
Vp Of MerchandisingThredup.Com Sep 2015 - Apr 2019Oakland, California, UsthredUP in the world's largest online secondhand marketplace. Unlike traditional retail, thredUP's marketplace is filled with millions of unique snowflake items so as head of merchandising, my role was anything but typical. I helped bring retail metrics, rigor and best practices to the emerging world of recommerce. It was an exercise of drawing from proven retail experience to actively ignoring some instincts as thredUP reshapes how America shops. -Traditional retail has inventory planners and a fairly predictable supply chain; conversely, thredUP's inventory comes from women's closets around the world. At thredUP I built a robust supplier segmentation framework and used this to drive a more holistic supply strategy - working with product development, brand and operations to improve the quality of supply, supplier satisfaction and more predictable supply flow rates.- Launched a wholesale business to fill gaps in inventory driving millions in incremental annual volume. Managed the P&L for this business channel which yielded above average unit economics.- Created a multi-level MECE (mutually exclusive, collectively exhaustive) hierarchy that is rigid enough for financial reporting and operations, but also flexible enough for marketing and merchandising. In addition, creating more manageable classifications around the 40K brands and labels available in the marketplace.- Balanced human intelligence with machine intelligence. I worked collaboratively with data science and operations on unit pricing and item acceptance to maximize sell thru and profit (from brands ranging from Gap to Gucci). Blending the art with the science of forecasting, data modeling, trend analysis and customer behavior.- Subject matter expert or stakeholder in a number of special projects including: aftermarket business, 2nd hand brand Remade, brick & mortar retail stores, resale report, and multiple marketing campaigns. -
Director Of MerchandisingCafepress Inc. Jun 2011 - Jun 2015Calabasas, Ca, Us- Head of merchandising for Cafepress.com responsible for setting over-arching strategy and driving through to execution.- Work involves extensive knowledge of print on demand technologies, operations, e-commerce and market demand.- Grew base product assortment by over 35% in a single year by adding both depth and width to product assortment – focus on improving existing merchandise, rounding out assortments and creating demand. - Extensive A/B testing, price testing, and data driven decision making and strategy planning on both internal and external testing tools.- Maintained partnerships and involved in contract negotiations across a wide spectrum of vendors and partners such as Thermos, Sigg, Fatheads, Gaiam, Tomtom, Cisco etc- Established, developed and manage a high performing category management and planning team.Product & Category Expertise: In depth product and category experience managing:- apparel: men's, women's, maternity, juniors, kids & baby- accessories: bags, personal accessories, hats & scarves, jewelry- home goods: furniture, decorative accessories, textiles- tabletop: glassware & ceramics, stainless steel- electronics: cases & covers- stationery: invitations- wall art: canvas, framed prints, posters, wall decalsProduct Lifecycle: Experience in all steps of bringing a new product to market:- sourcing: domestic & international; balancing between costing, supply chain availability- forecasting & planning: meeting both financial objectives and marketing goals- inventory management: chasing inventory and profitable liquidation strategies- product design- legal compliance: Prop 65 testing / material compliance- marketing: PR, customer acquisition: SEO, SEM -
Sr. Business Development AnalystCafepress Inc. Oct 2008 - Jun 2011Calabasas, Ca, UsPricing Expert:- Developed & implemented strategies to eliminate channel conflict between retail pricing, retail promotional pricing, B2B / wholesale pricing, create & buy pricing, and shopkeeper pricing.- Pricing Guru versed in price testing; retail pricing and price-pointing; competitive analysis; breakeven analysis; profit and revenue elasticity analysisPartnership Integrations: - Business owner / account manager / project manager for multiple partnerships including: Urban Outfitters, Philosophy, Cisco’s Flip Video, Tomtom, Gaiam, Dreams Inc (acquired by Fanatics). Worked with partners and vendors to integrate with Cafepress in a variety of scenarios appropriate to each unique business.Business Manager for Flip Partnership:- Business manager for Cafepress and Cisco's Flip Mino customization partnership (www.theflip.com) - Primary Cafepress business contact for Cisco; attending their weekly marketing and operations meetings; attending quarterly website development releases; - Project and program manager responsible for all aspects of business relationship including -- launching new generations of Flip Cameras on Cafepress platform -- capacity and throughput production planning -- order management -- internal pricing / costing & profit analysis
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Senior Merchandise PlannerCafepress Inc. Apr 2007 - Jun 2011Calabasas, Ca, Us- Categorized and implemented a merchandise hierarchy across all products produced by Cafepress. Categorized products into department, class, style and attribute level details for more in-depth merchandising analysis. - Built product level manufacturing cost calculations for a print on demand business taking into account complexities surrounding scrap, various print technologies, equipment depreciation & amortization, direct & indirect labor costs etc. - Developed & implemented daily gross margin report for more accurate margin analysis and forecasting.- Ran promotional / breakeven analysis on a variety of different couponing, discounting, marketing strategies.- Added process and business rigor into weekly / monthly reporting to the category, department, class and style level. Use of SQL, Microstrategy, Google Analytics and Omniture for reporting and data integrity. - Cafepress went public in March 2012 - advised & implemented reporting process for onsite promotional activity.
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Senior Merchandise PlannerWilliams Sonoma Inc. Aug 2004 - Mar 2007San Francisco, Ca, Us- Furniture Planner for Williams Sonoma Home Retail- Planner for HoldEverything RetailMerchandise Planning Roles & Responsibilities- Develop, execute & communicate financial plans and strategies that support the merchandising, marketing & financial objectives of the brand.- Drive financial results to maximize sales, inventory and bottom line profitability by meeting sales, gross margin, gross margin ROI and inventory turn goals.- Analyze historical data and current trends to identify risks and opportunities and collaborate with business partners to develop and communicate a comprehensive strategy that aligns with future financial and product opportunities.- Manage and plan 1500+ different SKUs (apparel and hard lines) through inventory management, markdown strategy and promo strategy.- Create pre-season sales, gross margin, and inventory plans and reconcile top-down to bottom-up class plans. - Manage in-season business through open to buy forecasts, inventory management of basic (go forward) products and liquidation strategies around fashion products.- Communicating financial results, forecasts and action plans to cross-functional team and presenting financial plans, forecasts and strategies in key SVP and President meetings.- Collaboration with merchandising, sourcing, product engineering, finance and design teams. Also work closely with domestic and overseas vendors to manage cost, product shipment logistics and order quantities / projections.Distribution Planning:- Manage allocations to ensure stores maintain appropriate in stock, service levels, and weeks on hand objectives. - Manage and maintain appropriate system parameters for entire concept in order to hit weekly outbound carton forecast.- Involved in opening of over a dozen stores across 2 brands managing details surrounding inventory, floorset products, and allocations. -
Merchandise PlannerGap, Inc. Aug 2002 - Aug 2004San Francisco, California, Us- Planner for Gap Canada Baby Division. Focus in Toddler boys, toddler girls, accessories and sleepwearMerchandise Planning Roles & Responsibilities:- Experience in pre-season fashion planning as well as basics assortment management.- Develop and build department & class level plans that support quarterly assortment strategy- Develop and build pre-season style plans and recommend buy quantities and inventory flow forecasts- Manage the reconciliation of top-down to bottoms-up plans and assess for risk and opportunities.- Responsible for open-to-buy activities at department/class level
Kathleen Weng Skills
Kathleen Weng Education Details
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University Of California, BerkeleyMolecular Cell Biology -
University Of California, BerkeleyBrand Management
Frequently Asked Questions about Kathleen Weng
What company does Kathleen Weng work for?
Kathleen Weng works for Gooten
What is Kathleen Weng's role at the current company?
Kathleen Weng's current role is Executive Vice President of Strategic Operations.
What is Kathleen Weng's email address?
Kathleen Weng's email address is kw****@****ess.com
What is Kathleen Weng's direct phone number?
Kathleen Weng's direct phone number is +151088*****
What schools did Kathleen Weng attend?
Kathleen Weng attended University Of California, Berkeley, University Of California, Berkeley.
What are some of Kathleen Weng's interests?
Kathleen Weng has interest in Animal Welfare, Science And Technology, Arts And Culture.
What skills is Kathleen Weng known for?
Kathleen Weng has skills like E Commerce, Forecasting, Analytics, Management, Cross Functional Team Leadership, Strategy, Competitive Analysis, Retail, Merchandising, Marketing, Business Development, Product Development.
Who are Kathleen Weng's colleagues?
Kathleen Weng's colleagues are Nemanja Ilić, Ivana Martinovic, Zorana Garic, Maja Balanovic, Marta Sorbian, Javier Sebastian Roa Sanchez, Kevin Mcdowell.
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