Kathleen Weng Email & Phone Number

Oakland, Ca, Us

New York, Us

Los Angeles, California, Us

StreamElements is a free platform that provides content creators a variety of tools to drive engagement and earn sponsorship opportunities. I joined as General Manager and became Head of Product for the SE.Merch product which allows any content creator - big or small to have a custom branded merch store up and running within 5 minutes. - P&L Ownership- Oversight of Product Roadmap from research and requirements through GTM and reporting.Accomplishments: - Outgrew the Shopify integration and successfully migrated several hundred thousand stores to a proprietary platform in order to continue to scale. - 3X'd the assortment- Integrated new vendor partners- Launched over 10 net new features with full GTM campaigns.- Reached feature parity to key competitors in the space- Generated a 600 bps increase in product adoption - Delivered 52% on product market fit surveys- During my last quarter, 2X in new user acquisition and 15% GTV growth Quarter over Quarter after several downtrending quarters as streaming viewership has decreased- Improved margin by 300 bps while still offering the highest payouts to creators

Oakland, California, Us

thredUP in the world's largest online secondhand marketplace. Unlike traditional retail, thredUP's marketplace is filled with millions of unique snowflake items so as head of merchandising, my role was anything but typical. I helped bring retail metrics, rigor and best practices to the emerging world of recommerce. It was an exercise of drawing from proven retail experience to actively ignoring some instincts as thredUP reshapes how America shops. -Traditional retail has inventory planners and a fairly predictable supply chain; conversely, thredUP's inventory comes from women's closets around the world. At thredUP I built a robust supplier segmentation framework and used this to drive a more holistic supply strategy - working with product development, brand and operations to improve the quality of supply, supplier satisfaction and more predictable supply flow rates.- Launched a wholesale business to fill gaps in inventory driving millions in incremental annual volume. Managed the P&L for this business channel which yielded above average unit economics.- Created a multi-level MECE (mutually exclusive, collectively exhaustive) hierarchy that is rigid enough for financial reporting and operations, but also flexible enough for marketing and merchandising. In addition, creating more manageable classifications around the 40K brands and labels available in the marketplace.- Balanced human intelligence with machine intelligence. I worked collaboratively with data science and operations on unit pricing and item acceptance to maximize sell thru and profit (from brands ranging from Gap to Gucci). Blending the art with the science of forecasting, data modeling, trend analysis and customer behavior.- Subject matter expert or stakeholder in a number of special projects including: aftermarket business, 2nd hand brand Remade, brick & mortar retail stores, resale report, and multiple marketing campaigns.

Calabasas, Ca, Us

- Head of merchandising for Cafepress.com responsible for setting over-arching strategy and driving through to execution.- Work involves extensive knowledge of print on demand technologies, operations, e-commerce and market demand.- Grew base product assortment by over 35% in a single year by adding both depth and width to product assortment – focus on improving existing merchandise, rounding out assortments and creating demand. - Extensive A/B testing, price testing, and data driven decision making and strategy planning on both internal and external testing tools.- Maintained partnerships and involved in contract negotiations across a wide spectrum of vendors and partners such as Thermos, Sigg, Fatheads, Gaiam, Tomtom, Cisco etc- Established, developed and manage a high performing category management and planning team.Product & Category Expertise: In depth product and category experience managing:- apparel: men's, women's, maternity, juniors, kids & baby- accessories: bags, personal accessories, hats & scarves, jewelry- home goods: furniture, decorative accessories, textiles- tabletop: glassware & ceramics, stainless steel- electronics: cases & covers- stationery: invitations- wall art: canvas, framed prints, posters, wall decalsProduct Lifecycle: Experience in all steps of bringing a new product to market:- sourcing: domestic & international; balancing between costing, supply chain availability- forecasting & planning: meeting both financial objectives and marketing goals- inventory management: chasing inventory and profitable liquidation strategies- product design- legal compliance: Prop 65 testing / material compliance- marketing: PR, customer acquisition: SEO, SEM

Calabasas, Ca, Us

Pricing Expert:- Developed & implemented strategies to eliminate channel conflict between retail pricing, retail promotional pricing, B2B / wholesale pricing, create & buy pricing, and shopkeeper pricing.- Pricing Guru versed in price testing; retail pricing and price-pointing; competitive analysis; breakeven analysis; profit and revenue elasticity analysisPartnership Integrations: - Business owner / account manager / project manager for multiple partnerships including: Urban Outfitters, Philosophy, Cisco’s Flip Video, Tomtom, Gaiam, Dreams Inc (acquired by Fanatics). Worked with partners and vendors to integrate with Cafepress in a variety of scenarios appropriate to each unique business.Business Manager for Flip Partnership:- Business manager for Cafepress and Cisco's Flip Mino customization partnership (www.theflip.com) - Primary Cafepress business contact for Cisco; attending their weekly marketing and operations meetings; attending quarterly website development releases; - Project and program manager responsible for all aspects of business relationship including -- launching new generations of Flip Cameras on Cafepress platform -- capacity and throughput production planning -- order management -- internal pricing / costing & profit analysis

Calabasas, Ca, Us

- Categorized and implemented a merchandise hierarchy across all products produced by Cafepress. Categorized products into department, class, style and attribute level details for more in-depth merchandising analysis. - Built product level manufacturing cost calculations for a print on demand business taking into account complexities surrounding scrap, various print technologies, equipment depreciation & amortization, direct & indirect labor costs etc. - Developed & implemented daily gross margin report for more accurate margin analysis and forecasting.- Ran promotional / breakeven analysis on a variety of different couponing, discounting, marketing strategies.- Added process and business rigor into weekly / monthly reporting to the category, department, class and style level. Use of SQL, Microstrategy, Google Analytics and Omniture for reporting and data integrity. - Cafepress went public in March 2012 - advised & implemented reporting process for onsite promotional activity.

San Francisco, Ca, Us

- Furniture Planner for Williams Sonoma Home Retail- Planner for HoldEverything RetailMerchandise Planning Roles & Responsibilities- Develop, execute & communicate financial plans and strategies that support the merchandising, marketing & financial objectives of the brand.- Drive financial results to maximize sales, inventory and bottom line profitability by meeting sales, gross margin, gross margin ROI and inventory turn goals.- Analyze historical data and current trends to identify risks and opportunities and collaborate with business partners to develop and communicate a comprehensive strategy that aligns with future financial and product opportunities.- Manage and plan 1500+ different SKUs (apparel and hard lines) through inventory management, markdown strategy and promo strategy.- Create pre-season sales, gross margin, and inventory plans and reconcile top-down to bottom-up class plans. - Manage in-season business through open to buy forecasts, inventory management of basic (go forward) products and liquidation strategies around fashion products.- Communicating financial results, forecasts and action plans to cross-functional team and presenting financial plans, forecasts and strategies in key SVP and President meetings.- Collaboration with merchandising, sourcing, product engineering, finance and design teams. Also work closely with domestic and overseas vendors to manage cost, product shipment logistics and order quantities / projections.Distribution Planning:- Manage allocations to ensure stores maintain appropriate in stock, service levels, and weeks on hand objectives. - Manage and maintain appropriate system parameters for entire concept in order to hit weekly outbound carton forecast.- Involved in opening of over a dozen stores across 2 brands managing details surrounding inventory, floorset products, and allocations.

San Francisco, California, Us

- Planner for Gap Canada Baby Division. Focus in Toddler boys, toddler girls, accessories and sleepwearMerchandise Planning Roles & Responsibilities:- Experience in pre-season fashion planning as well as basics assortment management.- Develop and build department & class level plans that support quarterly assortment strategy- Develop and build pre-season style plans and recommend buy quantities and inventory flow forecasts- Manage the reconciliation of top-down to bottoms-up plans and assess for risk and opportunities.- Responsible for open-to-buy activities at department/class level

Bachelors Of Arts, Molecular Cell Biology

Continuing Education In Corporate Finance, General & Strategic Marketing, Brand Management