Kathy Higgins Email & Phone Number

United States

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

As Marketing Communications Manager, I direct development and execution of global branding and content in North America and manage the marketing communications team.A few highlights of the value I’ve brought BASF include:• Successfully increased brand awareness and customer loyalty by initiating use of strategic action plans with employee buy-in and customer engagement.• Secured new business by creating and distributing a digital newsletter that reached a 5,000-person customer audience.• Generated more than 900 customer leads by executing the content marketing strategy.• Spearheaded creation of the company’s first online sweepstakes promotion, resulting in increased brand awareness and expanded audience reach.• Led integration of sustainability messaging in company marketing plans as member of BASF Sustainability Council.• Successfully increased page views and downloads of the company’s website by executing an SEO optimization strategy.• Generated publication of articles about the business line and a trending topic on social media as the result of organizing a cross-business line press conference.• Established the company’s Connected to Care charitable project that was included in the shareholder communications strategy for the company’s 150th anniversary.

Greater Minneapolis-St. Paul Area

As Marketing Communications Manager, I directed global integrated marketing campaigns for this top global process automation company that serves a wide variety of industries, including the food and beverage, oil and gas, power, and chemical industries.A few highlights of the value I brought Emerson Process Management include:• Led management of an eight-person team and approximately $2 million budget. • Successfully streamlined processes for translation projects, that resulted in higher quality and improved tracking.• Won the Excellence in Action award for outstanding marketing collateral and delivering company-wide brand promise communications.• Won the Enterprise Excellence award for creation and execution of website and e-business enhancements that resulted in a cost savings of $300k.• Led public relations communication strategies that resulted in up to $900k worth annually of online and print publications.• Implemented use of customer focus groups to obtain actionable customer insights used in creation of marketing campaigns.• Successfully improved customer focus by spearheading the marketing organization’s review and updating of more than 100 application stories.

Developed and implemented strategies for improving project management with a focus on increasing customer satisfaction, service level and profitability. Successfully managed major customer project orders.

Master Of International Management, International Business, French

Bachelor Of Science - Bs, International Business, Marketing, French

Activities and Societies: Alpha Mu Gamma foreign language honor society - President & Vice President; Delta Sigma Pi business fraternity.

Practical Certificate Of French, French Language And Literature

Summer Study Program