Kathy Cho Email & Phone Number

New York, NY, US

New York, NY, US

• Lead strategy and execution of acquisition, upsell, content marketing and subscription revenue efforts for All Access, Cooking, Games and Home Delivery products. Work includes insight- and data-driven campaigns and.
• Liaise with distribution partners to promote All Access and Home Delivery, providing marketing toolkits and open lines of creative consultation.

Stockholm, Stockholm County, SE

• Projects: Wrapped ATL, BTL Activations; AAPI Heritage Month; Performance Marketing; Music & Podcast Marketing; Brand Consultation
• As part of the Brand + Creative team, led a range of upper and lower funnel consumer campaigns for Spotify and Spotify Premium brands. Worked closely with cross-functional teams and leveraged channel best practices for.
• Delivered brand and campaign toolkits and consulted on third-party agency and local market work, upholding brand strategy and brand values across all campaigns, toolkits, and partnership activations.

Brooklyn, NY, US

• Clients: SK-II, Enfamil, AIG
• Launched high-tech experiential activations for SK-II in Tokyo, San Francisco, and at CES, hitting engagement goals with target end consumers, retailers, influencers, and media to generate B2C and B2B growth.
• Led the delivery of Enfamil’s ecommerce site, designed to boost sales and loyalty through a user-centric, personalized experience and a more fluid, rewarding sales process.
• Oversaw the brand platform development, brand identity design, and communications planning for AIG Life Insurance & Retirement. Facilitated measurement planning with the media agency to gauge brand lift, creative.
• Ran daily operations and project planning with my PM counterparts, and worked with discipline leads to pursue organic growth opportunities.

Boston, Massachusetts, US

• Client: Comcast Business
• Ran acquisition and customer direct response marketing for Comcast Business, growing SMB and enterprise business across new accounts, cross-sell and upsell opportunities.
• Spearheaded an integrated team of creative, strategy, and data analytics to run an ongoing learning agenda for in-market testing and optimization to challenge our top offers and campaigns.
• Supervised three junior account team members, coaching them on strategy, creative development, and analytics processes.

New York, New York, US

• New Business Development
• Pitched and secured projects for New York Road Runners and oversaw initial creative concept development for L’Oréal brands Anthelios and La Roche Posay.
• Established P&L tools including agency rate cards, time of staff fee calculators, and client-agnostic production budget scenarios.

New York, NY, US

• Clients: Amway, Dr. Brandt Skincare, Seiko
• Relaunched Amway's beauty portfolio, achieving global consistency and collaboration across Amway’s international markets and cross-functional teams, yielding 6+ years of client loyalty and scope expansion into oral.
• Created digital marketing for Dr. Brandt Skincare and Seiko's US market, tailoring each brand's communications strategy to their respective distribution channels.
• Consistently delivered productions for 10+ products per year on time and within budget for TV, OLV, print, digital, sales enablement, and internal communications.General Management:
• Marketing Audits: Monitored category, culture, and consumer trends for white space opportunities for clients and new business initiatives.
• Finance: Built fee projections for new business and retainer agreements. Maintained P&L for assigned accounts.

• Clients: B2B home décor manufacturers
• Developed branding, catalogs, and B2B campaigns for multiple home décor manufacturers (Artisan House, Elaine Smith Pillows, Remington Lamp) targeting retail, design, and hospitality industries.
• Planned and booked media and drove all B2B marketing: email and print campaigns, showroom design, and e-commerce website design and optimization.

New York, NY, US

• Clients: Softsoap, Hill's Science Diet
• Partnered with Softsoap and Science Diet clients to develop new product campaign creative for Softsoap Spa Radiant, Science Diet Natural and Science Diet Active.
• Delivered brand style guide and led print creative development and production.

Richmond, VA, US

• Clients: TLC (The Learning Channel), UPS, Discover Card
• First career experience handling brand repositioning and integrated marketing with TLC's Life Lessons campaign, which included CGI of Life Lesson figurine characters, TV, on-network interstitials, and print.
• Led direct mail campaigns and sweepstakes promotions for UPS, leveraging bespoke creative as well as integrations with UPS master brand campaigns.
• Oversaw content delivery for the Discover Card brand relaunch, including testimonial video production, network clearance of broadcast TV spots, and post-production supervision.

Certificate, Digital Marketing

Bachelor Of Science (B.S.), Commerce, Concentrations In Marketing And Management

Education record