Kathy Richardson Email & Phone Number

Appleton, Wisconsin, United States

Product Manager for Educational Aides used in classrooms. Worked full time thru October 2020, now working part-time on innovation/ project work.

Neenah, Wi

Developed strategic product/technology plans for Poise® incontinence products to support market, sales, and profitability objectives.● Identified winning products that met consumer and business expectations through targeted market research of consumer demographics, needs, and competitive product information.● Directed efforts to prioritize long-range material and technology development for Poise in support of improving overall consumer experience.● Built talent within team by educating and mentoring team on product vision pathway development process.

Neenah, Wi

Delivered innovative Huggies hospital diapers and wipes and led clinical education and technical support for hospital NICU conversions.● Delivered 40% increase in hospital diaper market share via differentiated NICU products & persuasive sell-in strategy.● Led product, clinical and technical training for NICU staff before, during, and after conversion; technical sales support and resource for strategic NICU and Women’s Health trade shows● Built credibility, expertise, and rapport with NICU nurses and material managers via compelling product demonstrations.● Collaborated with sites to collect outcome data, case studies, and develop clinical initiatives to promote use of Huggies diapers and wipes in hospitals.

Neenah, Wi

Managed long-range product and domain expansion projects in support of brands such as Depend, Huggies, and Pull-ups.● Created over 20 domain expansion opportunities for Pull-ups and Goodnites via market research that deepened company understanding of consumer needs beyond current product usage.● Developed strategic framework for Pull-ups that supported revised focus on positive reinforcement for child learning and new product features to minimize parent stress during potty training.● Identified new product and domain expansion opportunities for seniors and caregivers using ethnographic research and leveraged insights to identify new products that addressed unarticulated needs.

Neenah, Wi

Developed strategies to guide product design, material, technology, and asset investment for Cottonelle® and Scott® dry bath and Flushable Moist Wipes.● Uncovered unique consumer insights used to initiate 10+ early development programs in support of the brands. ● Drove prioritization of $2.5MM of market research spending across brands to maximize investment and drive efficiency.● Contributed to strengthening Family Care’s intellectual assets by the team generating 20+ invention disclosures per year.

Neenah, Wi

Developed, motivated, and managed team members in strategic research, product development, and business planning for facial tissue, bath tissue, and paper towel products.● Built robust innovation plans for Cottonelle, Scott, and Kleenex brands to drive market share while eliminating cost.● Secured buy-in and alignment on early development programs from global cross-functional teams via co-development, strong collaboration, and effective communication during program implementation.

• Identified and dimensioned new facial tissue / napkin opportunities to drive sales and category growth• Launched new Depend® Refastenable Underwear within budget and ahead of schedule• Relaunched Depend® Guards-for-Men improving consumer preference, technical performance, manufacturing productivity and cost• Launched new Poise® Ultra and Ultra Plus pads to drive market share and category growth

Neenah, Wi

• Supervised 15 intermittent nursing staff, led training, and executed administrative duties• Coordinated clinical trial activities for testing facility to guide and inform product development• Drove test method development, optimization and capability building to address evolving business needs• Developed, implemented and coordinated clinical research to generate new product /technical knowledge of diapers, feminine products, and incontinence products

Developed, implemented and optimized clinical research approaches to generate new product and technical product knowledge

1985 – 1986, 1990-1991• Staff nurse on General Medical unit (post-operative care) • Float nurse staff for Orthopedics, Rehab, and Oncology units

1986 –1990• Staff nurse in General Surgery and Step-down Trauma unit. • Unit Manager supervising and providing administrative support for 24 - 36 nursing staff

Business Foundation Certification, Business Administration And Management, General

Activities and Societies: Foundations of Leadership, Statistics, Economics, Marketing, Accounting and Production and Operations Management

Bsn, Nursing