Katie Johnson Email & Phone Number

Evansville, In, Us

Evansville, Indiana Area

-Social media strategist and project manager for local and national accounts-Main social strategist/content creator for the North American division of an international CPG company -Manage paid social media campaigns that outperform industry benchmarks on Facebook, Instagram, TikTok, YouTube, LinkedIn, and Spotify-Develop editorial calendars and direct the content creation process-Skilled in social data analysis and pivoting the strategy based on insights -Execute live streaming events with influencers with a goal to increase online sales-Implement a UGC strategy to drive enrollments in a loyalty program-Write engaging copy that converts for blogs, websites, email, sms, and print-Develop proposals for new client pitches-Manage client relationships and project scopes from beginning to end-Work cross-functionally with graphic designers and web developers

Evansville, Indiana Area

-Lead marketing team in digital marketing, communications, and public relations functions and consumer marketing initiatives-Leverage strengths in cost-effective marketing and vendor management on project budgets up to $300,000-Manage paid social media advertising campaigns for prospecting and remarketing with an average engagement increase of 60%-Assist with complete redesign of atlasvanlines.com, including onboarding a new CMS, optimizing content for SEO, enhancing user experience, and day to day updates

Evansville, Indiana Area

-Editor-in-chief of corporate communications: magazine, blog, and marketing collateral used by a network of 350+ locations-Oversee social media strategy, content, and KPIs for 7 social networks -Implement company's first content marketing strategy to propel Atlas as a thought leader and drive traffic to revenue generating pages-Plan and coordinate events hosting up to 650 attendees including breakout session content, networking receptions, and entertainment

Newburgh, In

•Coordinate & deliver patient gift/amenity selections•Responsible for coordinating with NICU to arrange room accommodations for parents in the Hospitality House•Assist with specific patient hospitality projects•Assist with hospital tours as needed•Act as a liaison for patients, visitors, and employees to offer services they may need

Bloomington, Indiana Area

•Coordinate and execute wedding ceremonies, receptions, and other events for up to 200 guests while managing 3-4 staff members•Responsible for event planning from start to finish, including being the main contact for guests, outside vendors, and employees•Develop and manage social sites like Facebook, Twitter, Constant Contact, Urbanspoon, Trip Advisor, and The Knot to achieve a strong social media presence and online brand identity •Work with resort property management, oversee office work, handling and filing reservation paperwork, answering the phone, and acting as the hub of the business•Reserve vacation rental condominiums for up to 100 guests on a weekly basis and manage them on a computer database

•Solely responsible for managing 60+ social media updates per month on Facebook, Twitter, and LinkedIn•Develop and follow a structured plan and timeline that generates responses from audiences and interpret the results•Determine effective communication strategies for non-profit organization and its events•Write monthly e-newsletter articles that are distributed to clients and donors•December 2011 Volunteer of the Month for social media management

Herman B. Wells Library, Government Information

•Act as a liaison between hourly employees and staff•Assist in the training of other hourly employees•Serve as the supervisor on duty, as necessary•Assist with recruitment of hourly employees•Collect & compile statistics•Participate in creating departmental publications for communication & outreach