Katrina Boyko Email & Phone Number

Milwaukee, Wisconsin, US

Milpitas, California, US

• Owned digital merchandising for DTC smart home security systems & accessories and was responsible for weekly creation of promotional pages and messages including homepage, PLP, PDP, bundles and top bar navigation..
• Managed marketing calendar for Q4 promos and was responsible for entering all pricing into Salesforce / Pricebooks
• Built out promo pages weekly in Business Manager, including homepage, category and product pages
• Partnered closely with Marketing, UX and IT on new product launches, new site features and global content developments
• Worked with two external agencies on creation and optimization for Arlo.com blogs, SEO and creative assets
• Owned metrics reporting for each of the campaigns and created push notifications across all devices

New York, NY, US

• Accountable for the growth of Home Electronics category including brand page development, web taxonomy, product page enhancements, SEO, marketing campaigns and promotions for both web and mobile platforms, as well as.
• Worked cross-functionally with merchants, UX, marketing and design team to ensure product story comes to life online
• Created and drove the entire process of style guide including definition, required filters, title and image rules
• Developed, managed, and measured all marketing campaigns including creation of seasonal landing pages and writing marketing briefs
• Partnered with Email team on designing email campaigns on time and on budget
• Owned weekly web metrics performance reporting and analysis with category action items and recommendations

North Plains, Oregon, US

• Maintained and optimized multi-brand store website for pets, fencing and outdoor products
• Responsible for digital marketing and creation of all category, product and promotional landing pages
• Edited all copy, images, graphics for website use in collaboration with creative team
• Worked very closely with product managers on new product launches, end of life SKUs and other web content updates
• Owned web metrics performance and reported weekly on revenue growth, traffic and conversion rates
• Managed A+ content for Amazon on both Vendor and Seller Central platform including building a brand store

• Maintained and optimized FMD General Merchandise website to ensure all web promotional assets are implemented
• Analyzed site metrics to understand customer behavior and recommended course of actions based on sales data
• Partnered with creative team on all banner ads and successfully built landing pages with curated assortment
• Analyzed top 100 most viewed items report with low conversion and partnered with item set up team on improving product pages through enhanced content and imagery
• Improved site experience by working closely with IT Support on fixing site bugs, broken links/images, and assisted QA team on top search terms/ keywords

Portland, OR, US

- Responsible for identifying and driving all e-commerce-related digital content creation including Amazon A+, CNET and Webcollage - Managed Amazon Seller Central for new and existing skus and built enhanced brand content plus brand store/ category landing page for InFocus products- Launched and created rich media content in CNET to include optimized.

Bentonville, Arkansas, US

- Supported multi channel business within Baby department for Walmart, Hayneedle, Jet- Increased Baby Nursery business and delivered 2% comp YOY growth for Walmart.com; Increased Hayneedle business +12% comp- Drove business with daily execution on all item setup process and actively managed relationships with new and existing suppliers- Reviewed site.

Alameda, California, US

- Identified business opportunities and risks through analyzing sales performance and made recommendations with appropriate actions to meet goals- Managed two categories for Snacks. Improved seasonal category sales by 7% in Q4 2015, and delivered core category sales on goal- Managed relationships with vendors on a daily basis for new and existing accounts..

Alameda, California, US

-Managed purchase order process including writing, maintaining, editing and tracking orders to achieve target in DC dates in accordance with OTB-Worked with Analyst and Merchandising to ensure appropriate inventory levels are available for ad merchandise-Tracked and provided in-stock reporting for core items, shops, guidelines, promotional events.

Corte Madera, CA, US

- Assisted planning managers with various daily reports- Assisted with purchase order entry including setting up POs, preparing cover letters, revising and updating OTB- Worked directly with vendors on a daily basis to confirm and track purchase orders- Maintained constant communications between corporate office, distribution center, and all store.

New York, NY, US

- Created and analyzed weekly sales reports used by corporate buyers to make purchasing decisions- Updated Open To Buy for separate departments and vendors on a weekly basis- Was responsible for setting up all SKUs within department by vendor / style / color and size- Entered and modified 100+ Purchase Orders monthly including verifying information in the.

New York, NY, US

- Executed visual merchandising strategy by arranging merchandise displays to maximize assortment effectiveness- Continuously reached sales goals and opened express credit line for customers - Managed cash register and helped customers locate merchandise - Exhibited and recognized for consistent commitment to outstanding customer service - Assisted store.