Katrina Boyko Email & Phone Number

Milwaukee, Wisconsin, Us

Milpitas, California, Us

Owned digital merchandising for DTC smart home security systems & accessories and was responsible for weekly creation of promotional pages and messages including homepage, PLP, PDP, bundles and top bar navigation. Ensured all promotions and pricing gets executed on time and all content is optimized across multiple devices. • Managed marketing calendar for Q4 promos and was responsible for entering all pricing into Salesforce / Pricebooks • Built out promo pages weekly in Business Manager, including homepage, category and product pages • Partnered closely with Marketing, UX and IT on new product launches, new site features and global content developments• Worked with two external agencies on creation and optimization for Arlo.com blogs, SEO and creative assets• Owned metrics reporting for each of the campaigns and created push notifications across all devices• Created bundles with savings for multiple products and worked with finance on approving the discounts• Drove ongoing site optimization efforts and implemented enhancements to the customer journey

New York, Ny, Us

Accountable for the growth of Home Electronics category including brand page development, web taxonomy, product page enhancements, SEO, marketing campaigns and promotions for both web and mobile platforms, as well as style guide development and management.• Worked cross-functionally with merchants, UX, marketing and design team to ensure product story comes to life online• Created and drove the entire process of style guide including definition, required filters, title and image rules• Developed, managed, and measured all marketing campaigns including creation of seasonal landing pages and writing marketing briefs • Partnered with Email team on designing email campaigns on time and on budget• Owned weekly web metrics performance reporting and analysis with category action items and recommendations • Optimized website and landing pages resulting in 27% growth organic traffic increase annually • Managed all SEO and ranking rules for PDP, PLP via boosting and optimizing products• Conducted a competitor analysis and presented opportunities for improvement to senior leadership

North Plains, Oregon, Us

• Maintained and optimized multi-brand store website for pets, fencing and outdoor products • Responsible for digital marketing and creation of all category, product and promotional landing pages • Edited all copy, images, graphics for website use in collaboration with creative team• Worked very closely with product managers on new product launches, end of life SKUs and other web content updates• Owned web metrics performance and reported weekly on revenue growth, traffic and conversion rates• Managed A+ content for Amazon on both Vendor and Seller Central platform including building a brand store• Assisted with 3rd party channels and built enhanced content for top retailers such as Home Depot, Walmart, Wayfair, etc.• Drove the entire process from old to new site launch transition and worked with development on all changes needed• Identified and lead mobile optimizations to improve user experience in partnership with dev team• QA/ Tested launches of new web content and features as well as assisted in resolving of open bugs

• Maintained and optimized FMD General Merchandise website to ensure all web promotional assets are implemented • Analyzed site metrics to understand customer behavior and recommended course of actions based on sales data• Partnered with creative team on all banner ads and successfully built landing pages with curated assortment • Analyzed top 100 most viewed items report with low conversion and partnered with item set up team on improving product pages through enhanced content and imagery• Improved site experience by working closely with IT Support on fixing site bugs, broken links/images, and assisted QA team on top search terms/ keywords

Portland, Or, Us

- Responsible for identifying and driving all e-commerce-related digital content creation including Amazon A+, CNET and Webcollage - Managed Amazon Seller Central for new and existing skus and built enhanced brand content plus brand store/ category landing page for InFocus products- Launched and created rich media content in CNET to include optimized titles, marketing copy, key features, enhanced images, videos and interactive demos for 500+ products- Collaborated with web designers on creative assets needed and made product related videos using Animoto program- Partnered closely with sales, marketing and product management teams to ensure all content is up to date, in stock and drives conversion to sale- Researched competitive markets for current industry trends and developed best practices for e-commerce content as it pertains to site merchandising and online user experience- Executed monthly web audits for top 10 channel partner' sites and worked on all content improvement specific to InFocus brand and guidelines - Analyzed sales data to determine what's working and what needs improvement - Assisted marketing director with building category landing pages and making necessary updates to the corporate website

Bentonville, Arkansas, Us

- Supported multi channel business within Baby department for Walmart, Hayneedle, Jet- Increased Baby Nursery business and delivered 2% comp YOY growth for Walmart.com; Increased Hayneedle business +12% comp- Drove business with daily execution on all item setup process and actively managed relationships with new and existing suppliers- Reviewed site navigation and merchandising weekly for best customer shopping experience and partnered with DSO team on page taxonomy, SEO, product reviews, etc. - Analyzed weekly pricing updates based on competitive shopping and made recommendations on promotional opportunities to drive department sales- Worked very closely with Planning team on in-stocks and managed any PO failures and overstock reports (remained 90+% in stock rate consistently across all departments)- Managed all publishing skus on a daily basis within 3 major depts (+81% to LY) and placed the items on the right shelves/ categories within baby categories - Performed all item maintenance for both Walmart and Jet businesses on any new or existing skus whether its price adjustment, case pack changes, content or imagery updates, base variant/ groupings, vendor stock changes and more…- Reviewed all customer service tickets pertaining to Baby department and escalated any issues with suppliers when needed - Executed building new bundles and collection pages to drive additional sales

Alameda, California, Us

- Identified business opportunities and risks through analyzing sales performance and made recommendations with appropriate actions to meet goals- Managed two categories for Snacks. Improved seasonal category sales by 7% in Q4 2015, and delivered core category sales on goal- Managed relationships with vendors on a daily basis for new and existing accounts. Negotiated to deliver 10% increase year over year. Drove 100% satisfaction score with handling claims and other product issues- Provided strategic support and recommendations to Buyer through the product development life cycle. Developed a successful private label piece for a category- Sourced new products per current trends analysis, sales performance indicators, competitive landscape and consumer demand- Managed open to buy, and forecasted monthly inventory to maximize category salesManaged all SKU maintenance, set-up & updates for the department- Partnered strategically with Buyer to plan merchandise promotions and financial-markdownsEntered all promotional price changes, reviewed store signage and prepared advertising content sheets & samples

Alameda, California, Us

-Managed purchase order process including writing, maintaining, editing and tracking orders to achieve target in DC dates in accordance with OTB-Worked with Analyst and Merchandising to ensure appropriate inventory levels are available for ad merchandise-Tracked and provided in-stock reporting for core items, shops, guidelines, promotional events, etc.-Reviewed department sales trends and worked with Planners and Analysts to ensure in-stock and flow of merchandise-Worked with both domestic and international vendors / agents on a daily basis on PO confirmations, revisions, tracking or questions in general-Supported Analyst as needed in DC to store and DC to E-Commerce allocation process-Managed vendor compliance log in partnership with inventory Planner and Merchants

Corte Madera, Ca, Us

- Assisted planning managers with various daily reports- Assisted with purchase order entry including setting up POs, preparing cover letters, revising and updating OTB- Worked directly with vendors on a daily basis to confirm and track purchase orders- Maintained constant communications between corporate office, distribution center, and all store locations- Used time effectively to set priorities and manage tasks

New York, Ny, Us

- Created and analyzed weekly sales reports used by corporate buyers to make purchasing decisions- Updated Open To Buy for separate departments and vendors on a weekly basis- Was responsible for setting up all SKUs within department by vendor / style / color and size- Entered and modified 100+ Purchase Orders monthly including verifying information in the system- Coordinated Vendor Relationship Initiative to ensure healthy interaction- Maintained constant communication between buyers, vendors and planners- Generated permanent and promotional price changes as well as made signs for different promo events- Assisted with inventory reconciliation and conducted vendor and store research- Ensured uninterrupted availability of advertising samples for Intimate Apparel department

New York, Ny, Us

- Executed visual merchandising strategy by arranging merchandise displays to maximize assortment effectiveness- Continuously reached sales goals and opened express credit line for customers - Managed cash register and helped customers locate merchandise - Exhibited and recognized for consistent commitment to outstanding customer service - Assisted store manager with answering customers’ complaints and providing proper solutions - Provided training for new sales associates