Katy Johnson Email and Phone Number

• Marketing Lead: Baseball, Soccer and Marketing Blueshirt Interns

Marketing Lead: Women’s Volleyball, Women’s Swimming, Men’s and Women’s Golf, Baseball, ZZUCRU, WSU Spirit• Increased student attendance at volleyball by 31% in 2019, the highest student attendance since 2015• Increased overall volleyball attendance by 5% in 2019, the highest average attendance since 2016• Maintain email automation through Adobe Campaign• Produce and construct game scripts, rundowns, and intern activity sheets for all sports overseen• Designed and created video board show for volleyball and baseball video boards using Adobe After Effects• Work with social media, communications, and graphic design departments to revamp and update photo and video shoots• Create ad copy, graphics, and audiences for all social media advertising• Oversee the student section, the ZZUCRU• Recruit, hire and oversee day-to-day activities of 25 student interns, which includes scheduling and coordinating all interns for office hours and all athletic events• Assist in oversight of Butch T. Cougar Mascot program, which includes scheduling of non-athletic eventsSecondary Marketing Contact: Men’s Basketball, Football• Assist in game day production of men’s basketball games throughout the 2019-2020 season• Oversee game day production of last month and a half of men’s basketball games during the 2020-2021 season including script writing and game day rundowns• Spearhead the conceptualization and production of the 2021 senior day ceremony and videos• Field manager for all home football games, which includes, creating game day activity sheets and overseeing all on-field marketing personnel for pre-game and in-game activities including, presentations, contestants and other ceremonies• Collaborate with Learfield affiliate and social media team to create a unique virtual game day experience for fans• Produced and call in-game production of select football games during the 2021 season

-Marketing Lead: Men’s Wrestling and Coca-Cola Pre-game -Created and implemented marketing and promotion strategies for each sport -Set attendance record of 4,493 for the men’s wrestling and women’s gymnastics programs on January 21, 2018 -Developed and executed innovative video ideas with SoonerVision -Discovered new research channels within campus organizations to drive student attendance -Coordinated and carried out the Coca-Cola Pre-game show for students at home football games -Directed in-game production of sports overseen -Hired, supervised, and mentored 30 marketing interns -Secondary Marketing Contact: Women’s Basketball, Baseball, Women’s Soccer -Oversaw the execution of all in-game promotions, recognitions and sponsorship obligations for every basketball, baseball, and soccer game -Participated in strategic planning sessoins for ticket sales, advertising and event management -Conducted all in-game production elements for home soccer games and designated home baseball games -Scheduled public appearances for the coaching staffs and student athletes to create publicity for upcoming games-Marketing team: Football -Assisted with the execution of in-game recognitions and marketing elements to improve the fan experience -Interfaced with VIP’s from both teams to execute Sooner Salute initiative

•In office promotional research for men’s Basketball and women’s Soccer. •Promotional and market research for men’s Basketball, Football, women’s Soccer, Gymnastics, and Volleyball.•Execute Men’s and Women’s Basketball “Madness” event, the kick off event for the start of 2015-16 practice. •Assist in on field promotions and recognitions of former military during the annual “Saluting Those Who Serve” Florida Football game vs. FAU, in front of 90,000 fans.•Providing customer service over the telephone for those who call into the Marketing and Promotions office on a daily basis. •Collaborate with IMG for men’s Football Fanfest before Florida vs. NMSU, providing hospitality for corporate sponsors and over 90,000 fans. •Help maintain, market, and plan events for the student rewards program, Rowdy Reptiles, as well as the kids reward program, Kids Club. •Apply marketing strategies and plans throughout men’s and women’s basketball, softball, and baseball games, in addition to gymnastic meets.•Directed 80+ elementary students singing the national anthem before the nationally televised Florida vs. Ole Miss Men’s basketball game.• Oversaw Peewee Basketball in addition to other halftime entertainment performers for the Florida vs. Ole Miss Men’s basketball game.•Assisted ESPN’s College Gameday in preparation for its weekly national show that’s aired live before Florida vs. No.1 Kentucky Men’s basketball game.•Assist in on field marketing and promotions for Florida Baseball, including fan relay’s, positioning the singer of the National Anthem singer before the nationally televised Florida vs. Florida State baseball game.

•Aiding in ticketing operations for the students throughout the week prior to Football game days. •Provide Football game day ticketing services, including Will Call, Football recruit check-ins, player guest check-ins, and resolving ticketing issues that may occur for over 90,000 fans. •Customer relations with student organizations to create student blocks the week before Football home games. •Scanning and distributing student tickets to season ticket holders.•Selling and distributing unsold student tickets to non-season ticket holders on the Friday before home football games. •Customer service and problem solving for students calling in over the telephone.

•Spearheaded the creation and execution of the Make a Difference Monday promotion, benefitting seven local non-profit organizations throughout the season. •Collaborate in creation of monthly game program, including the "Community Corner" section, with pictures from appearances in the community from that month. •Plan and organize team, staff and mascot appearances within the Charlotte County community that include chamber events, reading club appearances and staff speaking engagements. •Brainstorm and execute grass root marketing campaigns with the goal of drawing more spectators to the ballpark. •Produce promotional videos and player interviews for the Charlotte Stone Crabs official website. •Assist in the operation of Stone Crabs Youth Baseball Camp, with players providing instruction to kids ages 6-14. •Lead the operation of Stoney’s Kids Club, including membership card distribution, check-ins, weekly newsletters and benefits. •Research and develop game day themes, promotions, and entertainment to enhance to Stone Crabs fan experience. •Process and complete donation requests submitted by local non-profit organizations and community members. •Assist in the execution of all on-field events including National Anthem performances, Field of Dreams teams, in-between inning promotions and pre-game parades •Coordinate Bark in the Park promotion, which includes contacting local shelters and working with Charlotte County officials. •Work with regional universities, professional sports teams, and sponsors to organize the retirement party for the Stone Crabs mascot, Stoney. •Assist in the scheduling and management of high school and college game day interns •Plan and execute game day promotions for Tampa Bay Rays Spring Training, to increase the fan experience.

•Provided fan assistance at men’s and women’s basketball, gymnastics, lacrosse, and softball events by answering questions, resolving ticket issues, and assisting with disabled seating.•Greeted guests and directed them to their designated seats at ticketed Gator sporting events•Ensured that guests had an enjoyable fan experience at all UAA related events•Prepared premium seating areas, including private suites, as well as fan-engagement sites in Ben Hill Griffin Stadium for guests attending the Orange and Blue Debut. Also, provided guest services assistance at the annual event for all fans in attendance.