Katy Adalar (Née Askew) Email & Phone Number

An astute communications professional with a flair for crafting powerful stories and compelling content for a range of audiences and channels. I specialise in translating an organisation’s vision into a narrative that can change hearts and minds. I write copy that inspires readers to think, feel or act differently.Since 2011, I've played a leading role in helping the CIPD tell its story of championing better work and working lives. Before that, I spent seven years delivering impactful thought-leadership campaigns for clients in IT, education, healthcare, science, the environment, business management, law and politics.✍️ Key skills:• I’m known for my ability to distill large amounts of complex, technical or academic information into content that’s accessible, relevant and engaging. • My big-picture, strategic outlook enables me to craft communications plans that seize opportunities and mitigate risks.• My keen eye for detail keeps my copy precise, on-point and aligned with strategic objectives.🌟 Professional approach:• I’m known for my audience-centric mindset, serving as a critical friend who challenges the status quo. • I work collaboratively and flexibly, doing whatever it takes to achieve the best communications outcomes.✍️ Writing experience:• Annual reviews and reports• Website and social media copy• Press releases, news articles and blog posts• Ghostwriting (by-lined articles, quotes, testimonials, forewords etc)• Newsletters and marketing brochures• Research reports• Video/animation storyboards and scripts.

Listed skills include Media Relations, Public Relations, Corporate Communications, Strategic Communications, and 9 others.

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  Copywriter And Tone Of Voice Lead

  Cipd

  Dec 2023 - Present - London, England, United Kingdom

  As the CIPD’s copywriter and tone of voice lead, I’m responsible for orchestrating a brand narrative that resonates deeply with our audience while staying true to our purpose and ethos. Reporting to the head of marketing communications, I oversee our brand’s tone of voice across all communications, to help ensure we build a strong and engaging brand presence with all our customer groups. Responsibilities include:• Crafting clear and engaging copy for a variety of platforms including… Show more As the CIPD’s copywriter and tone of voice lead, I’m responsible for orchestrating a brand narrative that resonates deeply with our audience while staying true to our purpose and ethos. Reporting to the head of marketing communications, I oversee our brand’s tone of voice across all communications, to help ensure we build a strong and engaging brand presence with all our customer groups. Responsibilities include:• Crafting clear and engaging copy for a variety of platforms including websites, email campaigns, social media and print materials – collaborating with marketing and content teams to ensure copy aligns with campaign objectives and brand guidelines.• Managing relationships with external partners to ensure high-quality copywriting in all outsourced projects.• Developing, refining, and championing the CIPD’s tone of voice guidelines, and providing training and mentoring on how to effectively apply the guidelines.• Offering creative direction on key campaigns, to ensure our narrative is compelling and on-brand.• Collaborating with designers and multimedia producers to ensure a cohesive and engaging user experience across various touchpoints.• Working with customer experience teams to identify UX copy initiatives that could optimise user experience. Show less