Katy Parker Email & Phone Number

• Support North American marketing functions by organizing and delivering retailer, consumer, and media-facing experiential activations and lifestyle events. Also support global marketing team with experiential efforts taking place in the local market.• Manage agencies, vendors, partners, and internal departments in order to implement event operations and achieve event objectives and target success metrics.• Liaise with senior leadership and executive members to ideate program… Show more • Support North American marketing functions by organizing and delivering retailer, consumer, and media-facing experiential activations and lifestyle events. Also support global marketing team with experiential efforts taking place in the local market.• Manage agencies, vendors, partners, and internal departments in order to implement event operations and achieve event objectives and target success metrics.• Liaise with senior leadership and executive members to ideate program framework, outline expectations, and form overall strategic vision to ensure programs are aligned with company-wide initiatives and goals.• Work with management and senior personnel to identify experiential and promotional opportunities in alignment with brand initiatives.• Collaborate with entertainment agents and agency representatives to analyze and evaluate product placement opportunities for film, TV, music videos, VIP loans, and influencer engagement.• Perform administrative functions and support internal processes and approvals, including financial reporting, reconciliation, and invoicing. Show less

New York, Ny (Remote Since 2015)

• Lead the marketing and communications department in experiential event marketing, sponsorship activations, consumer experiences, and thought leadership forums.• Develop and implement annual and long-term strategies and tactical plans. • Determine the most effective partnership opportunities and event activations to deploy in support of the marketing and communications departmental goals.• Facilitate all operational functions to take activations from inception to completion… Show more • Lead the marketing and communications department in experiential event marketing, sponsorship activations, consumer experiences, and thought leadership forums.• Develop and implement annual and long-term strategies and tactical plans. • Determine the most effective partnership opportunities and event activations to deploy in support of the marketing and communications departmental goals.• Facilitate all operational functions to take activations from inception to completion, including: vendor sourcing and bidding; contract management; project mapping; event production; audio-visual and technical production management; digital marketing integration; media and public relations integration; agency management; content creation; advertising and promotion; marketing optimization; social media strategy; influencer engagement; staffing and scheduling; budget management; metrics and analytical data measurement. • Notable activations include: COVID-19 response and recovery influencer fundraising; Aspen Ideas Festival; US Open Tennis Championships; 92nd Street Y; World Science Festival; iHeart Media; AtlanticLive; AHA Scientific Sessions; Walk to Cure Arthritis.• Departmental analytics have recorded consistently increased growth in annual event attendance and participation. Social media impressions and engagement from event promotion repeatedly track at #1 nationally amongst industry peers. Guest and stakeholder satisfaction is consistently recorded as overwhelmingly positive. Additional departmental funding has been granted annually for further strategic investment into brand activations due to successful strategy and implementation. • Promotional title changes granted twice in recognition of consistently exemplary performance (Director, May 2019-present; Manager, June 2016-May 2019; Coordinator, July 2014-June 2016). Show less

New York, Ny

• Conceptualize, plan, and implement logistics for events across all AOL brand identities including brand experiences, tradeshows and large-scale industry conferences, recognition and awards ceremonies, sales seminars, original digital content premieres, launch events, advertising upfronts and digital newfronts, global employee volunteer initiatives, board of directors’ meetings, teambuilding activities, fireside chats, thought leadership symposiums, client hospitality events, employee… Show more • Conceptualize, plan, and implement logistics for events across all AOL brand identities including brand experiences, tradeshows and large-scale industry conferences, recognition and awards ceremonies, sales seminars, original digital content premieres, launch events, advertising upfronts and digital newfronts, global employee volunteer initiatives, board of directors’ meetings, teambuilding activities, fireside chats, thought leadership symposiums, client hospitality events, employee engagement events, and more.• Stimulate brand awareness and reputation through deployment of creative activations and uniquely unforgettable experiences.• Plan and implement event logistics from concept formation to completion while adhering to strict budgets. • Deliver event support to senior producers, upper-level management, executive team, VIP clientele, and the board of directors.• Notable team events include: Adweek Programmatic Upfront, AOL Digital NewFront, Consumer Electronics Show (CES), AOL National Sales Conference, Social Media Week, Third Metric Research Council, SXSW, CityBallet docudrama premiere, Anchorman 2 launch party, Monster Help Day, Chef challenge event, and more.• The AOL brand portfolio included a diverse variety of digital content and media brands such as: AOL Advertising, AOL Networks, AOL Originals, AOL On, AOL Music, Adap.tv, Advertising.com, Adtech, TechCrunch, Engadget, The Huffington Post, HuffPost Live, Patch, Makers, Cambio, Build Series, Stylist, StyleMePretty, Mandatory, MapQuest, Moviefone, and more. Show less

New York, Ny

• Design, propose, plan, and execute customized corporate group travel and incentive programs utilizing a full-scale client management approach.• Facilitate all operational functions from proposal creation to post-program reflection, including: hotel and venue sourcing and selection; organization of group tours and itineraries; creation of exclusive destination-inspired activities; transportation management; event décor and design; contract negotiation and management; vendor management;… Show more • Design, propose, plan, and execute customized corporate group travel and incentive programs utilizing a full-scale client management approach.• Facilitate all operational functions from proposal creation to post-program reflection, including: hotel and venue sourcing and selection; organization of group tours and itineraries; creation of exclusive destination-inspired activities; transportation management; event décor and design; contract negotiation and management; vendor management; client communication; staff management; budgeting; and billing.• Notable events include: PetSmart Circle of Excellence cruise with private fireworks show; Holt Renfrew sales team recognition incentive program; United Nations tour and delegate meet-and-greet for the United Israel Appeal; NASDAQ closing bell ceremony and cocktail event; Aflac Heisman Trophy award ceremony and gala; Genspring Family Offices Annual Women’s Retreat at the Central Park Boathouse featuring a performance by the Midtown Men, Princess House sales team recognition incentive program; Starwood property opening; Avon Leadership Incentive Program; and more. Show less

Whitestone, Ny

• Conceptualize and coordinate the logistics necessary to achieve the desired design vision for floral and event décor. • Work alongside designers to create thematic atmospheres, memorable design elements, and room transformations.• Create and maintain relationships with clients, vendors and suppliers.• Identify appropriate advertising avenues and seek client leads for business development.

New York, Ny

• Collaborated with a team to organize pre-program logistics and provide onsite assistance for career-development programs and events within the Columbia University / Columbia Business School’s Executive Education department, including the esteemed Columbia Senior Executive Program (CSEP).

Montauk, Ny

• Schedule and provide site tours to prospective clients.• Input event details through Delphi Sales and Catering System; create contracts; generate Banquet Event Orders (BEO); prepare staff; serve as primary contact for social event clients; attend to onsite needs guests, hosts, brides, and VIP clientele. • Generate publicity by creating and designing informational materials and promotional packages.• Perform basic administrative needs for the Sales and Marketing and Food and… Show more • Schedule and provide site tours to prospective clients.• Input event details through Delphi Sales and Catering System; create contracts; generate Banquet Event Orders (BEO); prepare staff; serve as primary contact for social event clients; attend to onsite needs guests, hosts, brides, and VIP clientele. • Generate publicity by creating and designing informational materials and promotional packages.• Perform basic administrative needs for the Sales and Marketing and Food and Beverage departments.• Notable events include: Island Global Yachting (IGY) acquisition party; Hamptons Magazine Annual Clambake Celebration. Show less

New York, Ny

• Assisted the president and senior producers with day-of event coordination including vendor supervising; timeline management; VIP and celebrity hospitality; and more.• Notable events include: Opening night gala for Shakespeare in the Park; Belvedere after party at Central Park’s Belvedere Castle; silent auction fundraising event; Broadway-themed gala with live Broadway performances; networking socials for real estate professionals; and more.

Music Industry Essentials, Tisch School Of The Arts - Clive Davis Institute Of Recorded Music In Collaboration With Billboard, Certificate Program

Bachelor Of Business Administration - Bba, Hospitality And Tourism Management, Special Event Planning