Katy Parker Email & Phone Number

• Support North American marketing functions by organizing and delivering retailer, consumer, and media-facing experiential activations and lifestyle events. Also support global marketing team with experiential efforts.
• Manage agencies, vendors, partners, and internal departments in order to implement event operations and achieve event objectives and target success metrics.
• Liaise with senior leadership and executive members to ideate program… Show more
• Liaise with senior leadership and executive members to ideate program framework, outline expectations, and form overall strategic vision to ensure programs are aligned with company-wide initiatives and goals.
• Work with management and senior personnel to identify experiential and promotional opportunities in alignment with brand initiatives.
• Collaborate with entertainment agents and agency representatives to analyze and evaluate product placement opportunities for film, TV, music videos, VIP loans, and influencer engagement.

New York, NY (remote Since 2015)

• Lead the marketing and communications department in experiential event marketing, sponsorship activations, consumer experiences, and thought leadership forums.
• Develop and implement annual and long-term strategies and tactical plans.
• Determine the most effective partnership opportunities and event activations to deploy in support of the marketing and communications departmental goals.
• Facilitate all operational functions to take activations from inception to completion… Show more
• Facilitate all operational functions to take activations from inception to completion, including: vendor sourcing and bidding; contract management; project mapping; event production; audio-visual and technical.
• Notable activations include: COVID-19 response and recovery influencer fundraising; Aspen Ideas Festival; US Open Tennis Championships; 92nd Street Y; World Science Festival; iHeart Media; AtlanticLive; AHA Scientific.

New York, NY

• Conceptualize, plan, and implement logistics for events across all AOL brand identities including brand experiences, tradeshows and large-scale industry conferences, recognition and awards ceremonies, sales seminars.
• Conceptualize, plan, and implement logistics for events across all AOL brand identities including brand experiences, tradeshows and large-scale industry conferences, recognition and awards ceremonies, sales seminars.
• Stimulate brand awareness and reputation through deployment of creative activations and uniquely unforgettable experiences.
• Plan and implement event logistics from concept formation to completion while adhering to strict budgets.
• Deliver event support to senior producers, upper-level management, executive team, VIP clientele, and the board of directors.
• Notable team events include: Adweek Programmatic Upfront, AOL Digital NewFront, Consumer Electronics Show (CES), AOL National Sales Conference, Social Media Week, Third Metric Research Council, SXSW, CityBallet.

New York, NY

• Design, propose, plan, and execute customized corporate group travel and incentive programs utilizing a full-scale client management approach.
• Facilitate all operational functions from proposal creation to post-program reflection, including: hotel and venue sourcing and selection; organization of group tours and itineraries; creation of exclusive.
• Facilitate all operational functions from proposal creation to post-program reflection, including: hotel and venue sourcing and selection; organization of group tours and itineraries; creation of exclusive.
• Notable events include: PetSmart Circle of Excellence cruise with private fireworks show; Holt Renfrew sales team recognition incentive program; United Nations tour and delegate meet-and-greet for the United Israel.

Whitestone, NY

• Conceptualize and coordinate the logistics necessary to achieve the desired design vision for floral and event décor.
• Work alongside designers to create thematic atmospheres, memorable design elements, and room transformations.
• Create and maintain relationships with clients, vendors and suppliers.
• Identify appropriate advertising avenues and seek client leads for business development.

New York, NY

• Collaborated with a team to organize pre-program logistics and provide onsite assistance for career-development programs and events within the Columbia University / Columbia Business School’s Executive Education.

Montauk, NY

• Schedule and provide site tours to prospective clients.
• Input event details through Delphi Sales and Catering System; create contracts; generate Banquet Event Orders (BEO); prepare staff; serve as primary contact for social event clients; attend to onsite needs guests.
• Generate publicity by creating and designing informational materials and promotional packages.
• Perform basic administrative needs for the Sales and Marketing and Food and… Show more
• Perform basic administrative needs for the Sales and Marketing and Food and Beverage departments.
• Notable events include: Island Global Yachting (IGY) acquisition party; Hamptons Magazine Annual Clambake Celebration. Show less

New York, NY

• Assisted the president and senior producers with day-of event coordination including vendor supervising; timeline management; VIP and celebrity hospitality; and more.
• Notable events include: Opening night gala for Shakespeare in the Park; Belvedere after party at Central Park’s Belvedere Castle; silent auction fundraising event; Broadway-themed gala with live Broadway performances.

Music Industry Essentials, Tisch School Of The Arts - Clive Davis Institute Of Recorded Music In Collaboration With Billboard, Certificate Program

Bachelor Of Business Administration - Bba, Hospitality And Tourism Management, Special Event Planning