Ricardo Neumann Email & Phone Number

Bridgewater, Nj, Us

Mahwah, New Jersey, United States

Data analytics to support strategy development and US input to global initiatives. Monitoring and analysing commercial and brand equity performance data including sales, share, customer service metrics, awareness, loyalty, etc. Monitoring luxury automotive segment trends with an emphasis on the SUV segment and key competitive trends (new launches, technology, retail units, MSRP, transaction price, loyalty and economic outlook, etc.). Collaborating with other cross functional teams such as finance, financial services and sales operations within the US to ensure end-to-end performance for the brand. Supporting the product pricing, volume, trim mix and options take rate process with analysis in order to deliver a profitable vehicle business proposition that meets corporate thresholds. Supporting the creation of the market level product offering which includes specifying all the vehicle features and options for all trim levels in order to develop a competitive vehicle that will meet sales targets in the market. Support commercialization by creating Monroney labels, product guides, reviewing configurators that enable the sales of vehicles in the US and supports retailers. Maintaining the key dates and launch planning files which alerts all cross-functional partners of deadlines needed for their function.

New Jersey, United States

Conduct comprehensive new vehicle orientations for clients and deliver articulate explanations of all essential vehicle features during the handover process. Execute encore deliveries and conduct proactive follow-up with clients after new vehicle delivery to ensure satisfaction and address any inquiries. Aid clients in both in-person and remote interactions, responding to inquiries about BMW vehicles promptly and effectively. Facilitate test drives by showcasing in-depth knowledge of the current dealership inventory, presenting key features, and delivering an exceptional test drive experience that positively influences customers' purchasing decisions. Monitor and optimize My BMW App engagement and Encore Delivery take-rate percentages to enhance overall customer experience and satisfaction.

Mexico City, Mexico

Responsible for vehicle service & after-sales commercial performance, advertisement, inventory turnover, and profit optimization. Developed performance enhancement analysis and support for the brand and dealership network. Implemented profitability improvements. Applied market intelligence as a profitability tool. Revamped commercial activations, incentives, and promotions. Redesigned and expanded sales channels.

Mexico City, Mexico

Directed the development, execution, and management of marketing, pricing, product, and go-to-market strategies, as well as the product planning process for the brand. Responsible for growth, profit, and market share results. Achieved efficient execution of several new product launches. Successfully met profitability targets, product positioning, pricing objectives, and sales goals. Optimized model lifecycle management by employing strategic pricing, positioning, and innovative competitive intelligence. Developed and executed effective commercial strategies.

Mexico City, Mexico

Leader for product plan development, market intelligence, product launch, lifecycle management, price, and margin definition for the Jaguar & Land Rover brands. Revitalized the product offering. Transformed the brand´s product planning and lifecycle management by integrating innovative pricing and strategic planning techniques, coupled with data-driven competitor positioning analysis. Introduced market intelligence analysis to enhance market insights and decision-making processes.

Mexico City, Mexico

Head for the development, execution, and management of marketing, pricing, product, and go-to-market strategies, as well as the product planning for small cars & light commercial vehicles. Responsible for growth, profit, and market share results.

Master Of Business Administration (M.B.A.), Business Administration

Bachelor'S Degree, Business Administration