Kayla Bailey Email & Phone Number

Austin, Texas, United States

Procore's Industry Advancement Team focuses on providing access to technology, advocacy, and education to the construction industry at large. For more information on Procore's social impact efforts, visit Procore.org.Responsibilities: - Manage Procore's discounted product program for nonprofit builders, disaster response organizations, and workforce development organizations. (Habitat for Humanity, Rebuild Together, Team Rubicon, unCommon Construction, etc.) - Establish and strengthen nonprofit partnerships focused on construction workforce development through sponsorships, charitable donations, speaking engagements, product trainings, volunteerism, and beyond.

Austin, Texas, United States

- Oversee partnerships with 4 school districts and 17 schools to bring our STEM after school program to over 500 weekly participants in the Austin, Texas area.- Directly recruit, train, and manage over 40 part time staff in leading our after school programs, community events, and summer camps.- Develop curriculum to align with state school standards, Social-Emotional Learning goals, and research-backed communication methods for teaching girls STEM.- Optimize program efficiency and quality by developing new processes.- Support marketing and development teams with strategy, content creation, and events.

Vans Family Loyalty Program- Developed and executed on member program strategy to drive retention, engagement, and loyalty.- Managed program content and promotional assets by collaborating with cross-functional teams from campaign inception through platform configuration and launch.- Uncovered customer insights in membership data and loyalty marketing trends that evolve to actionable testing opportunities and program innovation aligned to key business objectives.- Coordinated Vans Family exclusives including member only events/merchandise and member first access to artist and athlete collaborations. (ex. Vans x Anderson . Paak Collection Family First Access, "Famuary" - 7 Days of Exclusive Member Sweepstakes, etc.) - Acted as the liaison for Global Vans Family product exclusives in Europe & Asia Pacific regions. - Managed monthly Vans Family internal recap newsletter shared with Vans executive team.- Developed progressive profiling strategies for Vans Family web/app dashboard experience. * Data audit * Competitive landscape * Industry best practices * Segmentation recommendations * Questionnaire copywriting * Global team alignment * Consumer insights applicationMicrosoft Power Platform - Sales EnablementMarch 2020 - October 2020- Developed sales toolkits including messaging and positioning frameworks, Business Decision Maker and Technical Decision Maker sales decks, resource folders, and walk-through demos. - Coordinated cross-functional Microsoft V Teams in aligning value propositions for Microsoft's Power Platform, Power Apps, and Azure cloud solutions.- Simplified complex technical frameworks to efficiently communicate solution opportunities and possible use cases for clients unfamiliar with low-code development applications. - Surpassed client expectations and opened opportunity for PK to sign new lines of work with Microsoft Power Platform teams.

Greater Seattle Area

- Built integrated marketing strategies that pushed category standards and married smart, bottom-line initiatives with creative narratives. Accounts included a variety of CRM/Loyalty, Go To Market, Acquisition, Retention, Content, Event, Social, and Brand planning.- Researched customer segments and built robust personas and journey maps using engagement data, demographics, and psychographics from primary databases, 3rd party reports, and social listening tools. (MRI, Simmons, Helixa, Netbase, Forrester, and more)- Identified growth opportunities and pitched innovative solutions to clients that propelled business and connected with consumers on a deeper emotional level. - Managed strategic relationship with creative team to ensure work is driven by quality data points and "AHA!" worthy insights.- Developed A/B test plans to optimize in-market strategies in collaboration with data, creative, and development teams. Reported on quarterly results and optimized execution accordingly.Clients Included: Alaska Airlines, Seattle Sounders, Bloomin' Brands (Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Fleming's Steakhouse), Amazon Kindle Direct Publishing, Delta Dental of Washington, Verizon, Vans, Adobe and more.

California Polytechnic State University, San Luis Obispo

Responsibilities Included:- Composing a daily communications report for department leads- Updating the Cal Poly News website with press releases, student success stories, and alumni in the news articles- Curating & researching content for Cal Poly social media (Reach: Facebook 48,000+, Twitter 27,000+, Instagram 25,000+) - Uploading campus announcements and events to the student portal​Key Takeaways:- Research Methods- Communication Techniques- Drupal & Dreamweaver Proficiency

Seattle, Wa

Responsibilities Included:- Collaborating on project management teams to produce a variety of events for 20 - 17,000 attendees (Clients include: Microsoft, Facebook, Columbia Sportswear, Unity Technologies, Bill & Melinda Gates Foundation, Genie Industries, Nike)- Own logistical roles from pre-planning to on site execution- Deliver research-backed proposals to team leads and clients- Brainstorm creative concepts for experiential brand integration - Coordinate with vendors to prepare logistical components- Present independent research project on experiential marketing and augmented reality event applications​Key Takeaways:- Team project management- Task prioritization- Microsoft Office Tools: Outlook, OneNote, Teams, etc.- Event coordination & organization- Working in a fast-paced environment- Detail oriented tasks

Seattle

After over hearing the founders of Human Condition Magazine at a coffee shop, I introduced myself and landed a position as an associate editor and creative partner for the Issue 1 release. The magazine works to highlight and build a community of young Seattle artists by creating a space for creative collaboration.Responsibilities Include:- Delivering innovative perspective on branding and design elements- Implementing marketing, interview, and event strategies- Researching and utilizing the Seattle art and culture scene- Editing article content and promotional material- Researching funding opportunities and grants​Key Takeaways:​- Magazine content editing- Event curation - Slack communication - Design editingSee more athttps://www.kaylambailey.com/company-human-condition

Seattle, Washington

Responsibilities Included:- Developing summary reports/presentations - Facilitating community outreach events- Writing headlines/copy for promos & Twitter account (ca. 18,000 followers)- Assisting production of commercial photoshoots & press conferences- Participating in media buys & agency meetings- Designing administrative documents using Adobe Suite & Microsoft Office​Key Takeaways:- Corporate media buys and commercial assignments- Production assistance- Copywriting- Campaign management

Bachelor'S Of Science, Business Administration - Concentration: Marketing Management

National Student Exchange