Kathleen Branthover Boocks Email & Phone Number

Boulder, CO, US

Cambridge, Ontario, CA

Cambridge, Ontario, CA

• 🔸Collaborates with clients to better understand unique needs, developing social media campaigns that would increase brand identity.🔸Works with brands in the hospitality and restaurant business, including Michelin-rated.
• Utilizes best practices for SEO optimization to boost social media programs' visibility.
• Identifies social media trends and developments for maximum reach across all social platform(s).
• Writes engaging and successful copy for all platforms.

Reston, VA, US

• 🔸Spearheaded the innovation of new communication strategies in email campaigns and email creation; resulting in 30% growth in click-thru rates across deployed eBlasts in Pardot.🔸Led 2023 'Spring Secret Sale' Campaign.
• Worked closely with Vice President of Marketing to create and maintain Florida neighborhoods online during the brand's largest acquisition to date, coming in (3) days ahead of rollout deadline.
• Led the creation and maintenance interior and exterior visualizers, virtual tours, neighborhood renderings, and site plans from CAD with trusted vendors, as well as branded marketing videos for all future and existing.
• Created and maintained the web pages and online content for all future, current, and sold out neighborhoods across all (4) Divisions; including copywriting and asset placement with User Experience at top-of-mind.
• Maintained a Marketing budget of over $850K across all (4) Divisions, landing 10% under budget YoY.

Reston, VA, US

• 🔸Managed the creation process for all marketing materials, including site plans, floor plan brochures, neighborhood brochures and other marketing collateral. 🔸Collaborated and executed the regional media plan; work.
• Processed and coordinated the execution of Division requests for marketing projects for all neighborhoods in the Maryland Division.
• Drafted creative briefs for marketing efforts to give design team direction on new marketing efforts.
• Served as a liaison and collaborative partner between all internal departments to ensure campaigns and strategies are followed consistently.
• Attended weekly marketing meetings and sales calls with marketing lead and divisional sales leaders.

Reston, VA, US

• 🔸Consulted with Divisional sales leaders, Director of Marketing and Senior Vice President of Corporate Marketing on new marketing strategies, creation of integrated marketing plans and programming; including campaigns.
• Helped coordinate, maintain and execute each marketing project, demonstrating leadership and ownership throughout the entire life cycle of the project.
• Collaborated with internal and external marketing resources (designers, printers, vendors) for delivery of projects on a timely basis.

Reston, VA, US

• 🔸Researched, triple bid, sourced, and chose the vendor to best fit the needs for both internal andpromotional needs, landing 20% under budget.🔸Partnered with promotional vendor and built an online company store from.
• Input and maintained all MLS Listings for DC Metro and Richmond.
• Managed a $7M Marketing budget, partnered with the market research team to conduct surveys, and generated and maintained relationships with external vendors and contractors.
• Coded and tracked all invoices and credit card expenses.
• Planned and coordinated leadership workshops; researched venues, booked flights and lodging for leadership, and coordinated catering.

Philadelphia, PA, US

• 🔸Maintained continuous check on sales, revenue and style trend metrics, optimizing and enhancing campaigns based on current trend data for $3M flagship location.🔸Drove sales up 19% YoY through strong merchandising.
• Led quarterly store walk-throughs and full business reviews with Vice President, Senior Director, andDistrict Brand Leader.
• Produced and submitted weekly reports outlining progress against established KPIs and spoke to each area of the business with District and Senior Leadership.
• Developed engaging content for store social media accounts and managed all other districtaccounts across the Mid Atlantic, producing weekly reviews and continued training for high quality content and engagement week.
• Recruited, interviewed and hired staff members who brought talent, enthusiasm and experienceto an elevated team of brand leaders.

Philadelphia, PA, US

Philadelphia, PA, US

Philadelphia, PA, US

Philadelphia, PA, US