Kathleen Branthover Boocks Email & Phone Number

Boulder, Co, Us

Cambridge, Ontario, Ca

Cambridge, Ontario, Ca

🔸Collaborates with clients to better understand unique needs, developing social media campaigns that would increase brand identity.🔸Works with brands in the hospitality and restaurant business, including Michelin-rated establishments to develop creative content and increase sales to meet their KPIs.🔸Achieved 2 viral posts (1M+ views) and 10+ viral posts (100K+ views) on Instagram and TikTok, vastly expanding their reach and follower base for collaborative partners and driving new business to their establishments to surpass their business goals by over 30%🔸Partnered with international clients such as Happy Campers (Iceland), creating engaging content while experiencing the entire country, traveling for over a week in their provided camper van.• Utilizes best practices for SEO optimization to boost social media programs' visibility.• Identifies social media trends and developments for maximum reach across all social platform(s).• Writes engaging and successful copy for all platforms.

Reston, Va, Us

🔸Spearheaded the innovation of new communication strategies in email campaigns and email creation; resulting in 30% growth in click-thru rates across deployed eBlasts in Pardot.🔸Led 2023 'Spring Secret Sale' Campaign and surpassed set KPIs by 46% with 220 appointments set, 23 sales, and 28 average new leads per day over (6) consecutive weeks.🔸Led the development of marketing strategy for all future and current neighborhoods acrossMaryland, Aiken, Augusta, and Coastal North Carolina and presented to all key stakeholders including Senior Leadership and Sales Personnel.• Worked closely with Vice President of Marketing to create and maintain Florida neighborhoods online during the brand's largest acquisition to date, coming in (3) days ahead of rollout deadline. • Led the creation and maintenance interior and exterior visualizers, virtual tours, neighborhood renderings, and site plans from CAD with trusted vendors, as well as branded marketing videos for all future and existing neighborhoods.• Created and maintained the web pages and online content for all future, current, and sold out neighborhoods across all (4) Divisions; including copywriting and asset placement with User Experience at top-of-mind.• Maintained a Marketing budget of over $850K across all (4) Divisions, landing 10% under budget YoY.

Reston, Va, Us

🔸Managed the creation process for all marketing materials, including site plans, floor plan brochures, neighborhood brochures and other marketing collateral. 🔸Collaborated and executed the regional media plan; work with Media Specialist, Marketing Manager and Director of Marketing to hit deadlines and with designers on creative development.🔸Managed Maryland Divisional marketing budget of $300K by entering and tracking expenses, landing under budget by 5% YoY.• Processed and coordinated the execution of Division requests for marketing projects for all neighborhoods in the Maryland Division.• Drafted creative briefs for marketing efforts to give design team direction on new marketing efforts.• Served as a liaison and collaborative partner between all internal departments to ensure campaigns and strategies are followed consistently. • Attended weekly marketing meetings and sales calls with marketing lead and divisional sales leaders.

Reston, Va, Us

🔸Consulted with Divisional sales leaders, Director of Marketing and Senior Vice President of Corporate Marketing on new marketing strategies, creation of integrated marketing plans and programming; including campaigns, media plans, advertising and collateral.🔸Managed Yext listings for all 100+ neighborhoods across the company, ensured all Google listings and 3rd party directional apps were up to date and accurate at all times, and responded to all Google and Yelp reviews across the brand on a daily basis.🔸Deployed marketing tactics to drive qualified buyers to assigned communities.• Helped coordinate, maintain and execute each marketing project, demonstrating leadership and ownership throughout the entire life cycle of the project.• Collaborated with internal and external marketing resources (designers, printers, vendors) for delivery of projects on a timely basis.

Reston, Va, Us

🔸Researched, triple bid, sourced, and chose the vendor to best fit the needs for both internal andpromotional needs, landing 20% under budget.🔸Partnered with promotional vendor and built an online company store from the ground up; tested each item and curated an offering that best represented a quality that aligned with the brand.🔸Led the roll out and transition of the brand's online reputation management to Yext; worked closely with Yext account manager to ensure all 100+ neighborhoods were input correctly and live on Google, Apple Maps, Waze.• Input and maintained all MLS Listings for DC Metro and Richmond.• Managed a $7M Marketing budget, partnered with the market research team to conduct surveys, and generated and maintained relationships with external vendors and contractors.• Coded and tracked all invoices and credit card expenses.• Planned and coordinated leadership workshops; researched venues, booked flights and lodging for leadership, and coordinated catering.

Philadelphia, Pa, Us

🔸Maintained continuous check on sales, revenue and style trend metrics, optimizing and enhancing campaigns based on current trend data for $3M flagship location.🔸Drove sales up 19% YoY through strong merchandising placement, product knowledge, and team leadership. 🔸Recognized as the youngest Visual Manager in company history out of all 75+ retail locations.▪ Led quarterly store walk-throughs and full business reviews with Vice President, Senior Director, andDistrict Brand Leader.▪ Produced and submitted weekly reports outlining progress against established KPIs and spoke to each area of the business with District and Senior Leadership. ▪ Developed engaging content for store social media accounts and managed all other districtaccounts across the Mid Atlantic, producing weekly reviews and continued training for high quality content and engagement week over week.▪ Recruited, interviewed and hired staff members who brought talent, enthusiasm and experienceto an elevated team of brand leaders.

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us