Kerry Burns Email & Phone Number

Waterbury, Connecticut

-Create and maintain competitive insights Tableau dashboard comparing quarterly and annual financial earnings performance against peer groups -Create and maintain Google Data Studio dashboards that show website activity for different groups within the bank, product application performance, and marketing performance -Perform ad-hoc Tableau and Google Data Studio reporting requests-Analyze current lineup of digital reporting tools and make recommendations on which to continue using or migrate to-Create in-depth analysis in SAS based on customers who created an account after abandoning their online application-Assist Analytics team with ad-hoc SAS campaign and analysis requests-Collaborate with tagging expert to optimize reporting and ensure all product funnels are appropriately tagged-Track and manage data validation while migrating from GTM to Tealium

Southfield, Mi

-Designed and updated infographics reporting on site traffic and social media concerning FM Motorparts' brands using Google Analytics and Microsoft Excel-Created reporting templates/infographics to be used by other groups for high-level reporting purposes -Assisted in migrating content over from original brand websites by creating over 50 pages of content including text and description from both sites -Assisted in updating meta descriptions for pages on new global sites-Created database for SEO page tag requirements for respective brand bulletins-Created infographics for seasonal campaigns-Provided quarterly scorecard reporting for all brands -- ANCO, Champion, and Wagner. Responsible for exporting out of Amazon vendor central, data mined and populated into scorecard template- Managed, implemented and optimized digital ad campaigns in DCM and Adwords - Analyzed and reported out on digital ad campaign performance- Implemented floodlight and remarketing tags for all brand websites - Implemented third party tagging from vendors - Gathered assets for global website development - Lead on content population for Champion and braking websites - Edited product images to be used on brand websites - Monitored and managed Amazon Marketing Services campaigns - Trained Digital Marketing intern on ad trafficking and dashboard preparation Programs Used: DoubleClick Platform, Amazon Marketing Services, Amazon Vendor Central, Google Analytics, Google Tag Manager, Google AdWords, Piktochart, SurveyGizmo, Adobe Experience Manager, Adobe Photoshop/Illustrator

Southfield, Mi

-Developed and designed user experience surveys to analyze data regarding FM Motorparts' new catalog website-Developed reports summarizing and providing insights based on data collected-Created weekly reports on progress of the company's ProView Program-Designed and updated infographics reporting on site traffic concerning FM Motorparts' brands-Converted an isometric trade show elevation into 3-D model

Master Of Science - Ms, Business Analytics

Bachelor’S Degree, Marketing, Entrepreneurship

Activities and Societies: Omega Beta Sigma, Marketing Society, Women's Rugby