Delivered brand-right, compelling and effective copy for all of the agency's B2B and B2C clients across a variety of industries—from commercial roofing and residential siding to executive education and 529 tax programs. Crafted copy for a multitude of deliverables, including print, email, banner ads, sales collateral, websites, advertorials, radio, trade show signage, video scripts and more. Other responsibilities included:• Developing product/company names as well as unique taglines• Participating in the preparation and presentation of new business pitches• Concepting major (and minor) creative campaigns with Art Director and Graphic Design partners• Frequently leading creative presentations with the client in person and over the phone• Managing the company blog, strategizing content and editing posts for readability and SEO• Ensuring accuracy in content and spelling/grammar through exceptional attention to detail

• Performed online research for 2011 Top 500 eRetailers Guide• Compiled and organized pertinent information on Top 500 companies• Wrote short descriptions of companies for Guide

• Reviewed copy for print and web articles prior to their publication• Developed headlines for articles based on written content• Responsible for cross checking facts, dates and names in all articles