Keith Roach Email & Phone Number

Working closely with our largest multi location clients, providing strategic insights and recommendations, for SEM, Facebook and display advertising campaigns, that contribute to the achievement of the client’s digital marketing objectives. I mange day-to-day campaign performance, serve as the client account manager, assess digital campaign trends, facilitate client advertising performance discussions, partner with sales, build client relationships, and identify creative new advertising techniques to further our client’s digital marketing needs.- Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)- Optimizing PPC campaigns in order to increase campaign success- Updating and/or creating pacing reports for campaigns - Providing weekly/monthly/ad hoc reporting - Updating ads for digital media - Reviewing keywords and providing feedback on potential keyword strategies - Partner with sales on setting client expectations, create budgets and formulating strategies to meet specific client goals/needs

Serve as the go-to resource for any process, platform, orders, reporting, systems questions,implementation, and execution.• Conduct technical, process, and operational calls to the Client Success field.• Send daily email communications to the post sales staff containing announcements for the day.• Assist post sales teams with any operations related questions to ensure efficiency.

Rochester Ny

- Lead a team who administers and optimizes campaigns, up-sells opportunities and serves as the liaison between the client and sales team.- Provide reporting and recommendations to large and medium businesses. - Demonstrate knowledge of digital media platforms. - Delivering customer solutions based on identified needs. - Can deep dive into an advertiser's Google Analytics to help optimize advertising and site performance.- Working knowledge of Social Media platforms such as Facebook, Twitter, Instagram

Rochester, New York Area

I assist with the development and on-going campaign management of digital advertising retention and campaign optimization programs. Conduct competitive market intelligence to guide and prioritize existing and planned efforts and communicate those to Digital Sales Director and sales teams. Review on-going performance, and key performance indicators overall for Democratandchronicle.com and niche sites to determine areas for improvement. • Grow online advertising revenue by collaborating with internal and external sources to propose, prepare, fulfill, analyze the effectiveness of and maintain online advertising campaigns in coordination with retail/classified advertising and Specialty Publications. • Drives Innovation / “Technology as a Consultant”. I assists with researching and evaluating technology and traffic to achieve department and company business objectives. Observe established processes and workflow and offer technology to enhance it. • Generate monthly, quarterly, and annual status, traffic and advertising reports for use by corporate, sales reps and accounts.• Programming, Scripting, Automation and Reporting. I participate in automating processes, data manipulation and delivery of multimedia content feeds and reports. Data manipulation and analyzing reports out of ad serving and web analytics tools, such as Helios, Omniture, APT, Travidia, Google Analytics, Equifax, Pipeline tracking and other emerging technologies. Involves using both flash and HTML to create banners, various ad units and Rich Media.• Work with online and print advertising reps and their external customers to conceive and execute strategies for successful advertising campaigns. I participate in the sales, design and development of cutting-edge Internet, mobile and database technologies and platforms.