Keith Bernard Email and Phone Number

Ensure the success and renewals of agency and channel partnerships by building relationships with key agency stakeholders, evangelizing the LinkedIn product suite, and educating agency and partner teams on how best to utilize the LinkedIn marketing platform.

Led the Employee Resource Group dedicated to creating an inclusive, rewarding, and FUN environment for black employees and their allies at LinkedIn around the world.

Built and maintained strong relationships with account teams and decision-makers at agencies, trading desks, and DSPs; ensured LinkedIn was top of mind through evangelism, education, and partnership cultivationCollaborated with the Field Sales Team to support client enablement and spend growth, including work on specific Private Market Place dealsCollected, prioritized, and shared feedback with Product and Operations to support the optimal evolution of the LinkedIn Programmatic offeringServed as a Programmatic channel expert for both internal and external teams

Acted as a key representative for PocketMath's self-serve, mobile real-time bidding platform to brands, agencies, and mobile marketing companies in the U.S.Devised a comprehensive marketing strategy for establishing a presence in the U.S. programmatic marketCultivated relationships and executed opportunities with strategic partners capable of advancing Pocketmath as the mobile DSP of choiceUncovered revenue streams from unconventional players in the digital advertising ecosystem

Generated comprehensive marketing strategies and tactics for start-ups and small businessesMaximized the impact of marketing budgets through site optimization and implementation of technological tools such as Google AdWords, Google Analytics, and social mediaCultivated customer, partner, and investor interest by building compelling presentation materials and actively participating in business pitches

Developed and implemented the strategic direction for U.S. collaboration between Joule and its sister agency Kinetic Worldwide, the global leader in out-of-home (OOH) media planning and buyingRepositioned Kinetic as a source for expertise in mobile’s use as an extension of OOH and as a shopper marketing tool for clients such as Bayer, Colgate, Kimberly-Clark, and UnileverEvangelized mobile technologies and its applications for Kinetic account teams nationwide

Created pioneering, three-screen advertising solutions for national advertisers that span AT&T's mobile, broadband and IPTV footprintsCrafted mobile marketing solutions with advertisers such as GM and Papa John’s, utilizing pioneering mobile marketing techniques such as collaborative targeting and geo-fencingManaged implementation of multi-million dollar promotional support for the HBO Mobile serviceLed the synthesis of a strategic framework for integrated mobile video products through the analysis of internal services and AT&T competitors

Oversaw the creation of HBO On Demand marketing assets and analyzed usage data to impact marketing and programming strategies as well as product development

Uncovered and investigated new business leads as part of sales teams covering institutional investors in the Northeastern and Southern U.S.Coordinated efforts of product and portfolio managers as an informational resource to clients