Kelly Johnson Email & Phone Number

Nashville, Tn, Us

Greater Nashville Area, Tn

Franklin, Tennessee

Orange Blossom Consulting is a digital marketing and social media management agency poised to assist independent publishers reach their fullest potential. Utilizing industry knowledge we provide outstanding stories with the opportunity for exposure in a highly crowded market. Helping books blossom, one title at a time. Cash flow positive less than 6 months after founding. Responsible for all aspects of the business including client management, contractor management, proposal and integration, strategic planning, execution, analytics and reporting.Tactics Include:Social Media (Organic and Paid)Email MarketingContent Development Website ManagementPodcast ManagementPublic Relations Advertising Strategic Planning Account Management

Greater Nashville Area, Tn

Intensive full-time 6-month full-stack software development bootcamp (Python/Django) executed in simulated company environment with Scrum methodology. • Single-page application development using ES6, Javascript and jQuery modular code bundled with Browserify and utilizing Grunt as a task runner for linting and bundling.• Individual and group project management through issue tickets and Github projects with version control via Git and Github.• Application design through whiteboarding dependencies and database planning by building entity relationship diagrams to define data relationships.

Nashville, Tennessee

ReviveHealth is a full-service marketing communications agency focused on the intersection of healthcare delivery, finance and innovation. With a unique focus on supporting clients in identifying and solving complex challenges.• Established agency-wide social media strategy, including product development, sales and execution of all social media projects• Oversaw the selection and implementation of enterprise social listening software, Tracx• Worked directly with clients to understand their challenges and developed strategies across a variety of social media platforms including, Facebook, Twitter, LinkedIn, Instagram, Doximity, Sermo, and Figure 1 to support initiatives as part of a broader communication plan• Responsible for all aspects of client social media projects including quality control, development and deployment and regular internal and external communication• Implemented comprehensive reporting on key performance indicators for all client projects utilizing Google Data Studio and advised clients on project results and appropriate strategic shifts to better meet their needs

Brentwood, Tennessee

Churchill Mortgage is a nationwide mortgage company focused on assisting clients in reaching their personal financial goals through a better kind of American Dream, debt-free home ownership. • Responsible for all owned and paid strategies across Churchill Mortgage’s social channels including Facebook, Twitter, Linkedin, Instagram and Yelp• Organic strategy increased engagement by more the 125% in 6 months• Developed and implemented employee advocacy program with more than 50% adoption rate

La Vergne, Tennessee

Ingram Content Group is the nation’s largest content distribution provider with customers such as Random House, Barnes and Noble and Apple. With business units that support all aspects of content distribution and delivery, Ingram Content Group is the force behind a world of books. • Developed new promotion program for clients of Ingram Publisher Services that created increased visibility for backlist titles• Managed social and digital media strategy throughout acquisition for Ingram’s VitalSource Technologies• Served as Marketing Intern, Summer 2012 and 2013

Clemson, South Carolina

Partnered with students from Clemson's MBA in Entrepreneurship program to establish branding strategy for their ventures. Specialized in small business strategy and start-up marketing plans focused on low-cost, high-visibility tactical implementation.Tactics Include:Social Media Collateral DevelopmentWebsite DevelopmentBranding StrategyTarget List Development

Clemson, South Carolina

Representative charged with the responsibility of creating brand awareness for Southern Proper among students and faculty of Clemson University. Through the development of target lists; strategic initiatives were executed throughout the academic year driving increased traffic to Southern Proper's ecommerce site. Tactics Include:Product PresentationSocial MediaEmail CampaignEvent CoordinationGiveaways

La Vergne, Tennessee

Ingram Content Group is the nation's largest content distribution provider with customers such as Random House, Barnes and Noble, and Apple. Throughout the duration of my internship experience, I was given the task of managing all marketing strategy and content for their newest product release, IngramSpark, along with various supplementary projects. This opportunity challenged me to develop social media strategy, establish branding strategy, write and produce website content, utilize SEO techniques, and master project and trade show management.

La Vergne, Tennessee

Shadowing and working with experts in the business to business marketing sector of Ingram Content Group allowed me to develop skills in marketing research, content development and production, and marketing strategy. During my time at Ingram Content Group I wrote and produced collateral pieces used at the annual Book Expo America conference in New York, implemented marketing strategic plans for VitalSource used during the 2012-2013 academic year, and assisted in digital marketing strategy execution.

Full-Stack Web Development Bootcamp

Intensive full-time 6-month full-stack software development bootcamp (Python/Django) executed in simulated company environment with Scrum.

Bachelor Of Science (B.S.), Marketing/Marketing Management, General

Activities and Societies: Thomas F. Chapman Leadership Scholars Program, I LEAD! Program, Student Government, Alpha Phi

Study Abroad, International Business

Study abroad program through St. Peters College at the University of Oxford. Concentration areas included business law and international.