Kelsie Bryson Email & Phone Number

Toronto, On, Ca

In my current role as Content Manager, I am able to further expand my operational experience in the AU Theater as Program Lead. While auditing current procedures and systems, I’ve implemented new processes that optimize operational efficiency and speaker experiences.• Managing the selection, scheduling, onboarding, and management of 50+ speakers. • Added the AU Theater to the Call for Proposals and implemented the addition of Theater speakers to The Speaker Resource Center.•… Show more In my current role as Content Manager, I am able to further expand my operational experience in the AU Theater as Program Lead. While auditing current procedures and systems, I’ve implemented new processes that optimize operational efficiency and speaker experiences.• Managing the selection, scheduling, onboarding, and management of 50+ speakers. • Added the AU Theater to the Call for Proposals and implemented the addition of Theater speakers to The Speaker Resource Center.• Adapting to manage operational, production and stakeholder support for Mainstage programs, accommodating the changing needs of the team. Show less

I collaborated with our program team, event technology departments and vendor ecosystem to bring a ‘best in class’ event experience to AU attendees, receiving positive feedback from multiple stakeholders within the organization.• Worked to translate the overall goal and messaging through design, logistics, vendor management, budget and execution for 15+ programs at AU• Lead high-level project management initiatives that help with overall team organization and operations•… Show more I collaborated with our program team, event technology departments and vendor ecosystem to bring a ‘best in class’ event experience to AU attendees, receiving positive feedback from multiple stakeholders within the organization.• Worked to translate the overall goal and messaging through design, logistics, vendor management, budget and execution for 15+ programs at AU• Lead high-level project management initiatives that help with overall team organization and operations• Collaborated with various stakeholders to manage and organize development of Thought Leadership content Show less

Remote

As one third of the marketing team at a B2B SaaS company, I work cross-functionally with a focus on executing digital events and international conferences. While advocating for and planning the marketing strategy, I help build industry partnerships leading to more opportunities for brand promotion and lead generation.• Generated a 4x increase of sales leads during my inaugural conference season • Oversaw execution of the company’s most attended online event (2.5x target… Show more As one third of the marketing team at a B2B SaaS company, I work cross-functionally with a focus on executing digital events and international conferences. While advocating for and planning the marketing strategy, I help build industry partnerships leading to more opportunities for brand promotion and lead generation.• Generated a 4x increase of sales leads during my inaugural conference season • Oversaw execution of the company’s most attended online event (2.5x target registrations)• Implemented a new conference briefing system that helped organize all departments Show less

Toronto, Canada Area

Throughout my career I continued to operate my own business, working with a multitude of clients on marketing and organizational projects. From collaborating on events and social campaigns, to managing projects and accounts, I have independently developed lasting relationships with partners and vendors. Clients include ASICS, Danone, Lincoln, Travel Saint Lucia, Tourism Toronto and more.

British Columbia, Canada

I was responsible for the overall management of all projects across the five subsidiaries within the company, while also being Project Lead on marketing and operational initiatives. I established rituals and processes to build culture and create a more organized and efficient business, such as weekly meetings, team touch bases and holiday celebrations.• Conceptualized, planned and executed all consumer-facing events• Interviewed, onboarded and coached new team members• Lead a… Show more I was responsible for the overall management of all projects across the five subsidiaries within the company, while also being Project Lead on marketing and operational initiatives. I established rituals and processes to build culture and create a more organized and efficient business, such as weekly meetings, team touch bases and holiday celebrations.• Conceptualized, planned and executed all consumer-facing events• Interviewed, onboarded and coached new team members• Lead a robust marketing program that launched ten products into the consumer space• Worked with an overseas supply chain and domestic partners to develop and produce a product from conception Show less

Toronto, Ontario, Canada

I managed client needs and transformed them into exciting experiences for media, influencers and consumers. Working for brands such as Vans, L’Oreal and Structube, I kept public relations top of mind while providing all stages of the event process; from design and conceptualization, vendor relations and sourcing, to day-of management.• Created multiple activations that garnered national media exposure and 1 million+ social media impressions• Assembled and lead a team of event… Show more I managed client needs and transformed them into exciting experiences for media, influencers and consumers. Working for brands such as Vans, L’Oreal and Structube, I kept public relations top of mind while providing all stages of the event process; from design and conceptualization, vendor relations and sourcing, to day-of management.• Created multiple activations that garnered national media exposure and 1 million+ social media impressions• Assembled and lead a team of event support staff, building confidence and skills that became essential to the Bicom team Show less

Toronto, Canada Area

When Vancouver-based tech school RED Academy opened in Toronto, my role was to create campaigns and initiatives to engage academic and tech communities. I planned, promoted and executed weekly events, generating over 3,000 qualified leads in the process. As with many startups, this position rapidly grew to include space management, marketing and the leadership of staff and students.• Assisted in hiring, onboarding and leading a team of nine• Planned, promoted and executed weekly… Show more When Vancouver-based tech school RED Academy opened in Toronto, my role was to create campaigns and initiatives to engage academic and tech communities. I planned, promoted and executed weekly events, generating over 3,000 qualified leads in the process. As with many startups, this position rapidly grew to include space management, marketing and the leadership of staff and students.• Assisted in hiring, onboarding and leading a team of nine• Planned, promoted and executed weekly events, generating 3,000+ qualified leads• Created and fostered a workplace culture for students and staff by initiating events, workshops and benefits Show less

Toronto, Ontario, Canada

While on the Events Marketing team, I managed 300+ events from conception to execution, resulting in increased revenue and consistent media exposure for the brand. My role was to create intimate office gatherings and large-scale public activations with high-profile individuals, with the underlying goal of bringing joy to coworkers and customers. • Managed 300+ events from conception to execution, resulting in increased annual revenue of $650k and consistent media exposure •… Show more While on the Events Marketing team, I managed 300+ events from conception to execution, resulting in increased revenue and consistent media exposure for the brand. My role was to create intimate office gatherings and large-scale public activations with high-profile individuals, with the underlying goal of bringing joy to coworkers and customers. • Managed 300+ events from conception to execution, resulting in increased annual revenue of $650k and consistent media exposure • Increased employee engagement via in-office Lunch & Learns and national forums Show less

Toronto, Ontario, Canada

Post-graduation I transitioned an internship into a self-created salaried role on Indigo’s Visual Merchandising team. I assisted in curating thorough seasonal workbooks that set nationwide merchandising directives and standards. Using the bi-annual media preview, we brought our directives to life with captivating visual displays. • Assisted in building, writing and communicating a total of 18 seasonal workbooks that set merchandising directives and standards for 200+ stores nationwide