Kendall Masterson Email & Phone Number

Create and implement social media strategy to maximize growth and engagement across platformsTranslate policy into digestible informational, persuasive, and call-to-action social media postsCreate infographics for events, polling metrics, and policy to share with supporters onlineManage website development and liaise with contractor- maintain website, donation page, and blogLive tweet Congressional hearings and digital events

Richmond, Virginia, United States

Worked with the President & CEO to develop and execute marketing and communication strategies supporting LMR’s legacy, values, mission, programs and services.Provided oversight and managed LMR’s social media strategy across multiple platforms, including content development and calendar for social and digital communications initiatives.Created and wrote engaging content and collateral that clearly and consistently communicated the organization’s accomplishments and programs to key… Show more Worked with the President & CEO to develop and execute marketing and communication strategies supporting LMR’s legacy, values, mission, programs and services.Provided oversight and managed LMR’s social media strategy across multiple platforms, including content development and calendar for social and digital communications initiatives.Created and wrote engaging content and collateral that clearly and consistently communicated the organization’s accomplishments and programs to key stakeholders, donors and funders.Wrote and edited fundraising appeals and program narratives for appeals, including Giving Tuesday.Managed incoming media requests and conducted proactive outreach to key media stakeholders, including journalists, bloggers, and relevant influencers.Developed marketing communications materials, including publications, newsletters, press releases, presentations and solicitation appeals.Oversaw the organization’s website using WordPress, CSS, HTML.Managed marketing budget; managed vendor relations and contracts. Show less

Richmond, Virginia Area

Created ThruText campaign call-to-action scripts to reach thousands of Virginia votersImplemented social media outreach to advertise virtual events and bring awareness to local issuesUtilized VAN daily by creating phone banks, recruiting and scheduling volunteers, collecting petitionsDeveloped NextGen student club on campus and virtually worked with student leaders to run the clubFormed a statewide training on how to utilize personal social media for voter and volunteer… Show more Created ThruText campaign call-to-action scripts to reach thousands of Virginia votersImplemented social media outreach to advertise virtual events and bring awareness to local issuesUtilized VAN daily by creating phone banks, recruiting and scheduling volunteers, collecting petitionsDeveloped NextGen student club on campus and virtually worked with student leaders to run the clubFormed a statewide training on how to utilize personal social media for voter and volunteer engagement Trained volunteers virtually and led community events via Zoom during COVID-19 Show less

Houston, Texas Area

Knocked on 5,500 doorsRecruited volunteers and launched canvassesDesigned and implemented effective fellowship programCoordinated and managed volunteer capacity Organized fundraising events and meet and greets

Wrote, edited, and uploaded news articles and weather video to the websiteCrafted scripts for digital promotional adsExcellent writing and editing experienced in AP StyleOperated camera, chyron, audio, and teleprompterTrained new members to efficiently and properly complete required tasksAssisted on commercial production video shoots with lighting, camera, and efficiency of the shoot

Richmond, Virginia Area

Filmed livestream of subcommittee hearings in the Virginia General AssemblyTroubleshot issues with livestreamTook detailed notes of subcommittee hearingsUploaded livestream to save to archives

Virginia Commonwealth University

Maintained and promoted social media accounts including Facebook, Tumblr, Instagram, and TwitterCreated content coordinating 130 members for photoshoots and video meet-ups that captured the essence of our chapterWrote content and created images to advertise for philanthropy and recruitment events

Richmond, Virginia Area

Directed 30 minute news broadcast that aired on PBSCalled the show by communicating with both the technical director and the floor directorManaged the control room and took in the moment changes from producers Operated the TriCaster 8000 machine Operated chyron, teleprompter, and audioFilmed, edited, and uploaded videoUploaded completed newscast to Youtube

Richmond, Virginia

Created rapid response documents for immediate press outreachFact-checked content for social platforms and media releasesAuthored letters to the editor and live tweeted events Developed messaging resources for campaignsPlanned and executed traditional media outreach