Laura Kat Collins Email & Phone Number

Cary, Nc, Us

Empowered a diverse cohort of 12 grassroots leaders nationwide through a year-long narrative change program I designed, enhancing their advocacy skills and capacity to drive cultural shifts within their communities.Conceptualized a compelling narrative change fellowship framework, securing a two-million-dollar grant to bolster narrative change capacity and infrastructure within our grassroots network.Led the recruitment, onboarding, and management of a multidisciplinary creative team for a high-profile national storytelling event in Washington D.C., maximizing their diverse expertise to amplify impact and reach.Designed and facilitated a transformative five-week storytelling curriculum for network leaders, equipping them with powerful narrative tools to advocate for systemic change and cultivate a culture of care.Partnered with an artist to create a visually stunning playing card deck that celebrates the universal exchange of care and inspires collective action toward a thriving future for all.

Delivered tailored technical assistance focused on economic justice to a portfolio of grassroots organizations, strengthening their capacity for strategic planning, program development, and advocacy.Assessed and optimized resource allocation by evaluating work plans from network organizations, providing strategic recommendations for regranting to maximize impact and align with organizational goals.Consistently monitored and analyzed state-level movement activities through direct engagement in 1:1 meetings, in-depth newsletter analysis, and comprehensive social media listening, ensuring alignment with overarching strategic goals.Portfolio: laurakatcollins.com

Northern Virginia

Applied a multi-faceted approach to social media management, overseeing content creation, calendar planning, platform engagement, and timely community interaction.Developed engaging monthly storybook campaigns with accompanying digital strategies, leveraging social media toolkits and strategic partnerships to maximize community impact and reach.Forged strategic partnerships with ten diverse community organizations in Virginia, building trust and consensus to unite in advocating for successful family-friendly policy initiatives.Catalyzed Virginians to advocate for paid leave by collecting and sharing personal stories through one-on-one interviews, amplifying the need for universal paid family and medical leave policy.Acted as the spokesperson for the campaign when presenting to new and established advocacy groups to educate, update, and build our coalition; added three organizations to our official coalition.Portfolio: laurakatcollins.com

Washington, District Of Columbia

Led branding and visual design for the Progressive Strategy Summit, a cornerstone event for the progressive movement, collaborating with key stakeholders to develop an in-depth promotional campaign and toolkit for digital channels. Directed a new social media strategy, establishing a relaunched voice for the Center that was approachable and informal, while developing editorial calendars, crafting engaging content, managing all platforms, and providing real-time monitoring and community engagement.Designed, relaunched, and managed the Center's website to align with the new brand voice and enhance user experience.Assisted with the development of the Progressive Playbook, a centralized online platform offering best-in-class messaging and communications tools, empowering movement partners to amplify their reach and impact.Developed and disseminated strategic social media toolkits to movement partners, equipping them with impactful messaging to amplify advocacy efforts around key progressive issues and legislative proposals.Spearheaded the transformation of technical legislative reports into user-friendly resources, overseeing branding, layout, and digital distribution to maximize public understanding and engagement.Co-produced weekly Facebook Live town halls, featuring high-profile special guests and storytellers from the movement's frontlines.Portfolio: laurakatcollins.com

Bloomington, Indiana

Developed and launched the City's inaugural Social Media Guide, a comprehensive resource for staff, and led trainings to empower employees with best practices for effective digital communication and engagement.Produced a compelling video series showcasing the success stories of local entrepreneurs, reframing Bloomington's image from a "sleepy college town" to a vibrant hub for small business innovation and growth.Initiated and implemented a thorough social media strategy to help modernize the voice of the City, including content creation, calendar management, platform optimization, and real-time community engagement.Served as the Mayor's Office representative on a cross-departmental bicentennial planning committee, collaborating with diverse stakeholders to develop and implement community events that attracted thousands of participants and generated positive media coverage.Initiated the design and implementation of all branded materials (digital and print) for city-wide initiatives, effectively reaching a population of 85,000 residents. Elevated social media traffic to the City's website by 26% and overall engagement by 3% within two months, achieving this through the creation of compelling short-form videos, graphics, and photos that resonated with the community. Independently created and delivered a comprehensive one-on-one graphic design training program for City employees, enhancing their skills in modern design aesthetics and cohesive branding principles.Portfolio: laurakatcollins.com

Bloomington, Indiana Area

Spearheaded the creation, launch, and management of the Liz for Indiana website and multi-platform social media presence (Facebook Page, volunteer group, Twitter, Instagram), establishing a robust online campaign infrastructure.Fostered a thriving online community as the Facebook volunteer group administrator, actively engaging members, building trust, and cultivating camaraderie among supporters.Designed compelling visual assets for digital advertising campaigns totaling over $200K, maximizing reach and engagement across various platforms.Contributed to social media management, capturing and disseminating video content at high-profile events such as Vote! with Bernie Sanders, expanding the campaign's visibility and impact.Portfolio: www.laurakatcollins.com

Bloomington, Indiana

Developed and mentored a team of student social media ambassadors, equipping them with skills in content creation, storytelling, and community management to effectively share their unique perspectives. Strategically planned, scheduled, and maintained a social media calendar, effectively communicating complex, technical, and potentially controversial information to diverse audiences.Demonstrated strong communication and interpersonal skills by engaging with diverse audiences on social media, diffusing potential conflicts, and maintaining a positive brand voice.Conceptualized the #TakeoverRPS Instagram campaign, directly targeting 2016 admits and achieving a 350% follower increase in just five weeks.Wrote and produced a video for RPS that, within three days, garnered triple the views of any previous video on their YouTube channel.Portfolio: laurakatcollins.com

Bloomington, In (Formerly Medford, Ma)

Founded and managed a thriving handmade business for seven consecutive years, cultivating a loyal following and achieving year-over-year profit growth.Built a vibrant online community through compelling website content, organic social media campaigns, engaging newsletters, and authentic audience interactions to expand brand awareness and reach.Designed and orchestrated visually engaging branded materials (digital and print) utilizing a diverse toolkit including Photoshop, InDesign, and Canva, ensuring a cohesive and impactful brand identity. Utilized Google Analytics to inform data-driven decision-making for website marketing initiatives, identifying trends, optimizing strategies, and maximizing ROI on a weekly basis. Managed website content and customer inquiries, delivering accurate information and exceptional service to enhance the online experience.Portfolio: laurakatcollins.com

Greater Boston Area

Streamlined medical textbook publication process by providing comprehensive editorial support to Dr. Bruce Chabner, including editing, research, manuscript tracking, and administrative tasks.Managed editorial workflow through meticulous tracking of chapter manuscripts, scheduling authors, coordinating graphical elements, and maintaining a weekly editorial calendar.Facilitated seamless communication between dozens of scholarly authors, esteemed editors, and two academic publishers, ensuring timely and efficient project completion.Supported departmental needs by offering flexible administrative assistance for various projects.

Cambridge, Ma, Usa

Optimized communication for eight editors across three journals, efficiently triaging inquiries and determining appropriate actions within established guidelines.Efficiently managed high-volume manuscript submissions, independently processing and tracking approximately 130 manuscripts per month through an online system.Produced and delivered engaging email newsletters three times per month, consistently meeting strict production deadlines and maintaining high-quality standards.Provided effective leadership and mentorship to a team of six staff members, supervising their work, conducting performance evaluations, and fostering a positive and productive team environment.

Bloomington, Indiana Area

Coordinated on-site logistics for video shoots, ensuring efficient setup and smooth production flow.Directed, filmed, and edited video content for community events and government meetings, showcasing expertise in camera operation, audio mixing, and digital editing, while providing an essential service for civic engagement and community awareness.

Bloomington, Indiana

Collaborated with directors and producers to execute the technical and creative vision of programs, contributing to successful studio and field productions.Served as Floor Manager for high-profile programs, including The Friday Zone, fund drives, and WTIU Reports, ensuring smooth production flow and coordinating the activities of on-air talent, including notable figures like Gloria Steinem and Judy Chicago.Demonstrated technical proficiency in studio and field production, operating cameras, audio equipment, and lighting to achieve desired visual and auditory effects.