Developed and implemented the internal and external communications strategy for all APTS initiatives ensuring cohesive messaging across all channels and driving momentum to meet all organizational goals.Executed innovative marketing strategy to enhance public perception and brand awareness of APTS, leading outreach and networking efforts to expand the organization’s reach. Crafted engaging and diverse content for the website, social media pages, and e-newsletters, meticulously… Show more Developed and implemented the internal and external communications strategy for all APTS initiatives ensuring cohesive messaging across all channels and driving momentum to meet all organizational goals.Executed innovative marketing strategy to enhance public perception and brand awareness of APTS, leading outreach and networking efforts to expand the organization’s reach. Crafted engaging and diverse content for the website, social media pages, and e-newsletters, meticulously managing a detailed editorial calendar to ensure timely and relevant communications.Designed and maintained all branding elements, to include digital presence, print collateral, and merchandise, ensuring a consistent and professional image. Tracked and analyzed the effectiveness of communications and marketing efforts using key metrics, generating insightful reports for C-Level management to guide strategic decision-making and future initiatives. Led and executed all fundraising efforts and company events, both internally and externally, significantly contributing to the organization’s financial growth and community presence. Assisted grant writer in developing and compiling content to meet eligibility requirements, securing critical funding.Initiated and nurtured strategic partnerships with current and potential donors, peer businesses, sponsors, stakeholders, media contacts, and government officials to establish APTS as a trusted and influential partner. Facilitated cross-collaboration between various departments and C-Level staff to identify needs and guide operational goals. Expertly managed multiple competing deadlines and projects, consistently delivering high-quality work, while maintaining keen attention to details. Show less

Developed and executed a comprehensive marketing strategy to elevate brand awareness for a new company leveraging social media marketing and targeted mail campaigns. (Increased following from 0 to 438 in one year).Crafted and managed consistent, innovative content for all website and social media platforms, ensuring cohesive brand messaging.Analyzed campaign performance data and provided actionable insight to optimize future marketing efforts. Collaborated with… Show more Developed and executed a comprehensive marketing strategy to elevate brand awareness for a new company leveraging social media marketing and targeted mail campaigns. (Increased following from 0 to 438 in one year).Crafted and managed consistent, innovative content for all website and social media platforms, ensuring cohesive brand messaging.Analyzed campaign performance data and provided actionable insight to optimize future marketing efforts. Collaborated with cross-functional teams to plan and execute integrated marketing campaigns. Designed and authored compelling copy for all branded materials, including the website, print collateral, and digital graphics, enhancing the brand’s visual and narrative appeal.Proactively nurtured and converted leads. (Increased sales by 60% in one quarter).Diligently managed the Salesforce CRM database, ensuring accuracy and integrity. Conducted thorough assessments and revisions of contracts, ensuring compliance and favorable terms for the company. Show less

Assisted in the planning and execution of marketing campaigns, collaborating with cross-functional teams to achieve strategic objectives and drive brand awareness and sales.Developed compelling and engaging content for websites and social media platforms, significantly boosting online presence and user engagement. Coordinated in the creation and distribution of marketing materials, ensuring consistency and alignment with brand guidelines Wrote persuasive copy for digital… Show more Assisted in the planning and execution of marketing campaigns, collaborating with cross-functional teams to achieve strategic objectives and drive brand awareness and sales.Developed compelling and engaging content for websites and social media platforms, significantly boosting online presence and user engagement. Coordinated in the creation and distribution of marketing materials, ensuring consistency and alignment with brand guidelines Wrote persuasive copy for digital blogs, e-newsletters (audience of over 55,000 subscribers), and magazine advertisements. Provided administrative support to the Marketing manager, including preparing reports, maintaining marketing databases, tracking key performance indicators, and suggesting strategic adjustments based on data analysis.Represented the company at various industry events and trade shows, successfully promoting the business and generating high-quality leads.Engaged a diverse range of stakeholders, securing donations and forging mutually beneficial partnerships to support company grown and community impact. Conducted market research to and competitive analysis stay current with industry trends and maintain a competitive standing. Show less

Assisted the Marketing Director in creating compelling content for all social media accounts and the weekly e-newsletter, significantly increasing engagement and subscriber retention.Assisted in the development and execution of marketing campaigns, collaborating with cross-functional teams to achieve marketing objectives and drive brand awareness.Organized and hosted networking functions and company events, fostering strong professional relationships and enhancing the company's… Show more Assisted the Marketing Director in creating compelling content for all social media accounts and the weekly e-newsletter, significantly increasing engagement and subscriber retention.Assisted in the development and execution of marketing campaigns, collaborating with cross-functional teams to achieve marketing objectives and drive brand awareness.Organized and hosted networking functions and company events, fostering strong professional relationships and enhancing the company's presence in the community.Managed the production of marketing collateral, ensuring high-quality materials were available, and maintained a detailed inventory to support marketing initiatives.Provided detailed reports and analyses of marketing activities, contributing to strategic planning and continuous improvement of marketing efforts.Successfully oversaw the operation of the company's seasonal farmer's market, increasing vendor participation and customer foot traffic.Initiated and cultivated relationships with local businesses, strengthening community ties and creating mutually beneficial partnerships.Conducted comprehensive market research to identify emerging trends and opportunities, providing valuable feedback to the Marketing Director to guide marketing strategies.Monitored and managed the marketing budget, ensuring financial discipline and optimal allocation of resources to support marketing activities.Acted as the primary point of contact for resolving customer concerns, delivering exceptional customer service to enhance customer satisfaction.Created and implemented standard operating procedures to efficiently manage daily office operations, leading a team of 4 receptionists and ensuring seamless administrative support. Show less