Ken U. Email & Phone Number

Charlotte, Nc, Us

• Manage and execute B2B integrated, multi-channel marketing campaigns with the aim of acquiring new business through various marketing tactics: email, webinars, in-person events, direct mail(Sendoso), paid advertising, via the Marketo platform.• Develop scalable operations strategies using Salesforce, Marketo and Salesloft to grow demand gen effort.• Track campaign progress with Marketing Campaign Managers.• Campaign operations execution including but not limited to campaign creation, lead record management, target list creation and segmentation, and digital asset creation.• Campaign and tactic performance tracking and performance measurement.• Build opportunities to automate current manual processes across the broader organization.• Evaluation of new technologies to continue to build AvidXchange’s marketing technology stack in a way that scales for future growth.• Drive and support technology adoption and change management across the organization.• Lead the development of tools, processes, and frameworks to further marketing best practices and deliver scaled operational efficiencies in campaign and lead management.

Stamford, Ct, Us

Build lead generation campaigns from inception through post campaign analysis/reporting as well as operating efficiencies through the Marketo and Eloqua Marketing Automation platforms which are integrated with our Salesforce/SFDC instances, in order to drive MQL’s.• Email delivery, A/B testing, Triggers, Nurture campaigns, Landing Pages, Webinars, Content Syndication, Events, Direct Mail and Content Delivery. • Design campaign testing plans (offer, creative, messaging, segments) and provide analysis and recommendations to continually refine the B2B client experience.• Coordinate with Acquisition and Customer Life-cycle Marketing, IT and Brand teams, and manage our external agencies PFL, Ringlead, ON24 and Bright Talk.• Led the UTM parameters tagging initiative for Spectrum/Navisite and created an automated UTM Generator Tool for the US and UK marketing teams.• Jira, NewsCred and Aha Project Management and Smartsheets platform user.

Lake Geneva, Wi, Us

Charlotte, Nc, Us

Managed all aspects of digital marketing strategy and execution, including lead generation, SEO, and management of 3rd party partners. • Managed the digital B2B lead generation effort via Salesforce/Pardot, eventually leading the migration to Marketo's marketing automation platform for promo emails, newsletters, trigger and drip campaigns, corporate communications and remarketing.• Managed 3rd party media partners for text ads, eblasts, webinars and banner advertising.Key achievements:• Migration to Marketo with their existing Salesforce instance.• Established the paid search effort (SEM) specializing in targeted display ad creation as well as Gmail paid search placement.

Kansas City, Mo, Us

Led company-wide digital marketing efforts, managing customer acquisition, development and retention across all channels via the Marketo automation platform.Key aspects:• Oversee high-impact SEM and SEO programs, managing CPA and CPL.• Built and presented KPI reporting to senior management on a daily, weekly, monthly, quarterly and annual basis. • Manage email marketing strategy and lead acquisition efforts including trigger campaigns, A/B Multivariate testing and list hygiene via Marketo, as well as oversight of 3rd party providers.• Served as Pulse's Subject Matter Expert for Marketo marketing, leading nurturing effort.

Morrisville, Nc, Us

Planning & execution of global SEO improvements for 62 countries including EMEA, Asia Pacific, Russia and South America.Key achievements:• Monitored and reported on SEO traffic to ensure effective implementation. • Led SEO training sessions on diverse topics for stakeholders and new team members. • Worked with content, product and development teams to make appropriate recommendations.• Acted as Subject Matter Expert on optimization efforts including image optimization, link retention and sitemaps. • Gained experience of Screaming Frog Spider Tool, Crawler Software and SEO Powersuite.• Participated in team that was awarded "Best in Class Search Program for 2013" by ETail West.

Mooresville, Nc, Us

Managed implementation of company-wide SEO strategy and processes for the natural search effort, training team of content writers and developers in SEO best practice.Key achievements:• Established long-term plan of future SEO requirements, working with internal and external partners to provide best in class delivery on onsite and external SEO programs.• Worked with PR and social media teams to maximize SEO opportunities.• Led SEO training sessions for stakeholders and new team members. • Managed SEO performance metrics in a highly data-driven B2C environment.

Mooresville, Nc, Us

I oversaw all aspects of email marketing and customer outreach programs. Key achievements:• Delivered 300% increase in subscribers.• Demonstrated increase in incremental sales and margin results of 40MM & 10MM respectively• Worked in cross-functional teams including product managers, program directors, it, developers, designers, content teams, multiple 3rd party vendors, public relations, customer analytics, customer call center managers and social media teams.• Led email program which contributed $50MM in incremental sales, delivering a $10MM contribution margin in 2009.• Promoted to senior position on strength of performance in this role.