Ken U. Email & Phone Number

Charlotte, NC, US

• Manage and execute B2B integrated, multi-channel marketing campaigns with the aim of acquiring new business through various marketing tactics: email, webinars, in-person events, direct mail(Sendoso), paid advertising.
• Develop scalable operations strategies using Salesforce, Marketo and Salesloft to grow demand gen effort.
• Track campaign progress with Marketing Campaign Managers.
• Campaign operations execution including but not limited to campaign creation, lead record management, target list creation and segmentation, and digital asset creation.
• Campaign and tactic performance tracking and performance measurement.
• Build opportunities to automate current manual processes across the broader organization.

Stamford, CT, US

• Build lead generation campaigns from inception through post campaign analysis/reporting as well as operating efficiencies through the Marketo and Eloqua Marketing Automation platforms which are integrated with our.
• Email delivery, A/B testing, Triggers, Nurture campaigns, Landing Pages, Webinars, Content Syndication, Events, Direct Mail and Content Delivery.
• Design campaign testing plans (offer, creative, messaging, segments) and provide analysis and recommendations to continually refine the B2B client experience.
• Coordinate with Acquisition and Customer Life-cycle Marketing, IT and Brand teams, and manage our external agencies PFL, Ringlead, ON24 and Bright Talk.
• Led the UTM parameters tagging initiative for Spectrum/Navisite and created an automated UTM Generator Tool for the US and UK marketing teams.
• Jira, NewsCred and Aha Project Management and Smartsheets platform user.

Lake Geneva, WI, US

Charlotte, NC, US

• Managed all aspects of digital marketing strategy and execution, including lead generation, SEO, and management of 3rd party partners.
• Managed the digital B2B lead generation effort via Salesforce/Pardot, eventually leading the migration to Marketo's marketing automation platform for promo emails, newsletters, trigger and drip campaigns, corporate.
• Managed 3rd party media partners for text ads, eblasts, webinars and banner advertising.Key achievements:
• Migration to Marketo with their existing Salesforce instance.
• Established the paid search effort (SEM) specializing in targeted display ad creation as well as Gmail paid search placement.

Kansas City, MO, US

• Led company-wide digital marketing efforts, managing customer acquisition, development and retention across all channels via the Marketo automation platform.Key aspects:
• Oversee high-impact SEM and SEO programs, managing CPA and CPL.
• Built and presented KPI reporting to senior management on a daily, weekly, monthly, quarterly and annual basis.
• Manage email marketing strategy and lead acquisition efforts including trigger campaigns, A/B Multivariate testing and list hygiene via Marketo, as well as oversight of 3rd party providers.
• Served as Pulse's Subject Matter Expert for Marketo marketing, leading nurturing effort.

Morrisville, NC, US

• Planning & execution of global SEO improvements for 62 countries including EMEA, Asia Pacific, Russia and South America.Key achievements:
• Monitored and reported on SEO traffic to ensure effective implementation.
• Led SEO training sessions on diverse topics for stakeholders and new team members.
• Worked with content, product and development teams to make appropriate recommendations.
• Acted as Subject Matter Expert on optimization efforts including image optimization, link retention and sitemaps.
• Gained experience of Screaming Frog Spider Tool, Crawler Software and SEO Powersuite.

Mooresville, NC, US

• Managed implementation of company-wide SEO strategy and processes for the natural search effort, training team of content writers and developers in SEO best practice.Key achievements:
• Established long-term plan of future SEO requirements, working with internal and external partners to provide best in class delivery on onsite and external SEO programs.
• Worked with PR and social media teams to maximize SEO opportunities.
• Led SEO training sessions for stakeholders and new team members.
• Managed SEO performance metrics in a highly data-driven B2C environment.

Mooresville, NC, US

• I oversaw all aspects of email marketing and customer outreach programs. Key achievements:
• Delivered 300% increase in subscribers.
• Demonstrated increase in incremental sales and margin results of 40MM & 10MM respectively
• Worked in cross-functional teams including product managers, program directors, it, developers, designers, content teams, multiple 3rd party vendors, public relations, customer analytics, customer call center managers.
• Led email program which contributed $50MM in incremental sales, delivering a $10MM contribution margin in 2009.
• Promoted to senior position on strength of performance in this role.