Kestrel Lemen Email & Phone Number

Seattle, Washington, US

Durham, North Carolina, US

• On a mission to utilize my 12+ years of email and digital marketing experience to help Shopify sellers grow their businesses. I do this by developing content that is both easy to use and quick to implement.
• Develop email marketing and in-app communication to engage with Seguno’s user and lead database.
• Created content for the YouTube channel, lead magnets, courses, webinars, social media, and blog.
• Acting head of all marketing activities, responsible for all planning and execution.

San Jose, CA, US

• Led campaign creation effort across a team of 7
• Worked with COVID response team to develop and localize over 900 assets
• Managed vendor and external teams
• Drove the fundamental operation change and project management resulting in shorter execution cycles and increased overall output
• Reviewed and edited content instituting customer marketing best practices
• Responsible for the success of the execution team in developing web pages, email marketing, and other digital assets

New York, NY, US

• Created new event marketing program including all project management/logistic, content, promotional, strategic, and sales/partner strategies.
• Developed a flagship event "AdDiego" - doubled in size year over year in 2018
• Responsible for all attribution/reporting/budgeting for event marketing
• Managed 9 new field marketing events in 2018
• Created new email automation programs for onboarding, lifecyclemarketing, re-engagement, and customer messaging.
• Maintained email behavior KPIs operating at above average metrics.

San Diego, California, US

• Direct implementation of future service offerings
• Develop best practice guidance for clients
• Represent SILVR at industry events
• Responsible of the overall success of email marketing services

• Professional Services:
• Delivering billable hours and consistently reaching internal goals
• Working with EMEA clients to drive revenue through the email channel
• Develop custom reports for clients
• Managing communication and project management between client to wider internal Bronto team.
• Provide strategic guidance to retail-focused pain pointsThrough my guidance retail clients have recently seen:

• Worked with US and Canadian clients to develop and refine strategic lifecycle marketing campaigns, listgrowth techniques, preference centers, segmentation strategies, SMS strategies and message design.
• Effectively engaged participants and prospective clients as Bronto spokesperson speaking at variousevents/webinars.I worked with clients to produce the following results:
• 406% increase in conversion rates by using dynamic content in a Forward to a Friend Message for an office supply online retailer
• 85% increase in conversion rates by improving segmentation strategy for a beauty/skin care online retailer
• 2000% increase in clicks to social sites in just 2 months by developing a social footer for a boutique fashion retailer
• 66% of additional total revenue attributed to action items for a fashion retailer

• Team Leader - Email Marketing for 5 Sub Companies: Campaign creation and reporting Strategy and Review Managing an Audience of 150K+ Measurement of ROI and essential analytics
• Editor of Company Blog (ASPE-SDLC): Content Creation Strategic Development Direct management of Subject Matter Experts Marketing Blog to potential customers Increased visits 600% Measurement of ROI and essential.
• Review weekly analytics of 5 separate websites websites, lead generation campaigns, blog and social media
• Implementation of SEO updates and Google Adwords campaigns
• Utilize multiple marketing avenues to generate response and enhance customer engagement

Responsible for creation, execution and review of email marketing for all SPARKcon events.

• Managed local advertising campaigns
• Marketed exhibitions, social media resulting in raised participation
• Coordinated exhibits for more than 25 artists
• Planned the promotion for monthly events

• Developed online sales program
• Collaborated with staff members to promote Bemis Center at public events
• Created podcasts for corporate identity building
• Maintained corporate e-mail list, Facebook account, and Twitter account

• Developed and managed budget approved by the Art and Art History Department Chair
• Organized and created promotional material for student focused events
• Created activities such as monthly screenings of relevant films, scavenger hunts, and raffles