Kestrel Lemen Email & Phone Number

Seattle, Washington, Us

Durham, North Carolina, Us

On a mission to utilize my 12+ years of email and digital marketing experience to help Shopify sellers grow their businesses. I do this by developing content that is both easy to use and quick to implement. • Develop email marketing and in-app communication to engage with Seguno’s user and lead database.• Created content for the YouTube channel, lead magnets, courses, webinars, social media, and blog.• Acting head of all marketing activities, responsible for all planning and execution.

San Jose, Ca, Us

• Led campaign creation effort across a team of 7• Worked with COVID response team to develop and localize over 900 assets • Managed vendor and external teams• Drove the fundamental operation change and project management resulting in shorter execution cycles and increased overall output• Reviewed and edited content instituting customer marketing best practices• Responsible for the success of the execution team in developing web pages, email marketing, and other digital assets

New York, Ny, Us

• Created new event marketing program including all project management/logistic, content, promotional, strategic, and sales/partner strategies.• Developed a flagship event "AdDiego" - doubled in size year over year in 2018• Responsible for all attribution/reporting/budgeting for event marketing• Managed 9 new field marketing events in 2018• Created new email automation programs for onboarding, lifecyclemarketing, re-engagement, and customer messaging.• Maintained email behavior KPIs operating at above average metrics.• Currently collaborating across all internal teams and directly with the executive team.• Responsible for training and management of direct reports

San Diego, California, Us

• Direct implementation of future service offerings• Develop best practice guidance for clients• Represent SILVR at industry events• Responsible of the overall success of email marketing services

Professional Services:• Delivering billable hours and consistently reaching internal goals• Working with EMEA clients to drive revenue through the email channel• Develop custom reports for clients• Managing communication and project management between client to wider internal Bronto team.• Provide strategic guidance to retail-focused pain pointsThrough my guidance retail clients have recently seen:• 300% increase YOY in Christmas sales• 30x ROI though the email marketing channel• 500% increase in YOY list growth Content Marketing:• Present as a Bronto Spokesperson and Thought Leader• Develop additional content to be used on the blog, whitepapers and webinars• Research current trends in eCommerce and disseminate to the wider marketing teamProfessional Services Presales:• Work side by side with sales to nurture leads• Present to prospects on standard and custom professional services solutions• Develop presentation content for sales to use in pitches

• Worked with US and Canadian clients to develop and refine strategic lifecycle marketing campaigns, listgrowth techniques, preference centers, segmentation strategies, SMS strategies and message design. • Effectively engaged participants and prospective clients as Bronto spokesperson speaking at variousevents/webinars.I worked with clients to produce the following results:• 406% increase in conversion rates by using dynamic content in a Forward to a Friend Message for an office supply online retailer• 85% increase in conversion rates by improving segmentation strategy for a beauty/skin care online retailer• 2000% increase in clicks to social sites in just 2 months by developing a social footer for a boutique fashion retailer• 66% of additional total revenue attributed to action items for a fashion retailer • 42% lift in open rates after implementation of a Re-engagement campaign for a beauty/skin care online retailer • 40% lift in AOV through a welcome messages for a beauty/skin care online retailer • 300% increase in holiday revenue generated by email for a home goods online retailer

• Team Leader - Email Marketing for 5 Sub Companies: Campaign creation and reporting Strategy and Review Managing an Audience of 150K+ Measurement of ROI and essential analytics• Editor of Company Blog (ASPE-SDLC): Content Creation Strategic Development Direct management of Subject Matter Experts Marketing Blog to potential customers Increased visits 600% Measurement of ROI and essential analytics• Review weekly analytics of 5 separate websites websites, lead generation campaigns, blog and social media• Implementation of SEO updates and Google Adwords campaigns • Utilize multiple marketing avenues to generate response and enhance customer engagement

Responsible for creation, execution and review of email marketing for all SPARKcon events.

• Managed local advertising campaigns• Marketed exhibitions, social media resulting in raised participation• Coordinated exhibits for more than 25 artists• Planned the promotion for monthly events

• Developed online sales program• Collaborated with staff members to promote Bemis Center at public events• Created podcasts for corporate identity building• Maintained corporate e-mail list, Facebook account, and Twitter account

• Developed and managed budget approved by the Art and Art History Department Chair• Organized and created promotional material for student focused events• Created activities such as monthly screenings of relevant films, scavenger hunts, and raffles