Assistant Men's Soccer and Goalkeeper Coach.

Pretty Instant is a full service event photography company that allows you to instantly brand and share your photos, right from your event.Identify and present Pretty Instant capabilities and services to new potential clients or events.

Develop annual and regional marketing plans, including customization of programs, sales materials, POS, coupons, incentives, media, etc. by geography, customer or channel.Assist in execution of programs, providing single point of contact with revenue management, merchandising, etc.Accurately manage budget within assigned area of responsibility – providing monthly updatesCoordinate and act as key contact on brand focus by month and new brand releases.Source, coordinate and participate in signature events and sponsorship opportunities to drive brand awareness and consumer interaction in the market place.Point person in the division for all events and sponsorships.Manage seasonal representatives to ensure market relevance and impact.Work with wholesalers and Field Sales colleagues to ensure events, sponsorships, sampling and on/off-premise promotions are consistent with brand strategy.

Magners Irish Cider, Tennent’s Export Lager and Hornsby’s CiderExpertise in strategic brand management, planning, budgeting, ROI analysis and qualitative & quantitative research.Developed consumer focused marketing support, ranging from traditional advertising to promotional initiatives.Led the design, development and execution of marketing strategy in collaboration with sales objectives.Managed 10 Field Market Managers ensuring execution of Magners national marketing strategy. Continuously evaluated marketing programs and strategies to ensure success and maximum return on investment.Conceptualized and developed all trade point-of-sale items including permanent signage and promotional materials.Managed budget of $4.5 million in commercial/marketing dollars. Coordinated New Product Development efforts consisting of technical compliance, packaging and market research.ACHIEVEMENTSEstablished best practices to drive consumer interaction via samplings, sponsorships and partnerships Introduced and grew Magners US social media efforts leading to localized and targeted market strategiesLaunched first ever web based creative asset sharing portal and online POS web storeCreated and produced annual Magners Comedy Festival resulting in 11 million impressions in its third yearCoordinated Magners Irish Sessions pub based music seriesYahoo! Inc.; Internal Sales Operations

Advertising Campaign Management* Worked with Yahoo!'s sales team and their client ensuring successful advertising campaigns.* Processed advertising contracts, obtained creative, and coordinated the schedule and launch of campaigns. * Optimized campaigns daily ensuring best possible performance.Online Advertising Creation and Trafficking* Managed the building, ad trafficking, and scheduling of all advertising creative. * Proactively monitored, analyzed and optimized advertising performance from creation to post completion.

• Facilitated the process of artwork and marketing materials from creation to approval.• Analyzed and approved artwork for both domestic and international release.• Managed multiple projects in an extremely time sensitive environment. • Developed and maintained project timelines for artwork implementation.