Kevin Johnson Email & Phone Number

United States

Davis, California, Us

Presently engaged in consulting and advising roles with four startups across diverse industries, providing expertise on product management, strategy, support, and UX/UI design.

Davis, California, Us

Product lead responsible for the continued development and internationalization of Engage3’s two highest-grossing products; focused development efforts around machine learning, automation, and artificial intelligence.Key Accomplishments:-Developed global product vision, strategy and roadmaps, driving multiple go-to-market launches across multiple continents.-Introduced new machine learning-based functionality into Engage3’s flagship SaaS products in ‘23, effectively improving customer operational efficiency by 83%.-Pioneered the launch of a new product offering in Q2 '23, tapping into a previously untapped market segment (FMCG manufacturers), establishing product-market fit, and devising a robust go-to-market strategy.-Spearheaded the launch of a custom-built internal product support tool in Q4 ’22, resulting in a significant enhancement of company-wide gross margins to support key initiatives to achieve profitability.-Orchestrated cost savings exceeding $4 million annually through strategic product M&A integration efforts.

Davis, California, Us

Responsible for positioning Engage3 as the market leader in the competitive intelligence and price optimization space; took it upon myself to shift company mentality from sales-led to product-led by championing hypothesis-driven, Agile software development & product-led growth practices.Key Accomplishments:-Built out a SaaS product portfolio leveraged by 8 of the top 10 retailers in the world today.-Implemented 7 product KPIs in 2019 to track and measure product performance, unlock true experimentation via A/B testing, and drive accountability for product and dev teams.-Established new continuous discovery processes, leading to an overall SaaS engagement rate boost of 17% and an increase in relative net promoter score from 55 to 70 from 2019 to 2022.-Instituted ‘Cost of Delay’ methodology to prioritize product backlog, make informed tradeoffs, and drive value to the bottom line, effectively reducing customer churn rate 6% in 2019.

Davis, California, Us

Promoted after 6 months to establish the product management function, including best practices, standard operating procedures, and the technical product support arm as the company entered hyper-growth (Series A & Series B funding).Key Accomplishments:-Expanded total target addressable market by 5x in 2017 with the ideation and launch of a new core product offering to allow C-level retail executives to manage their Price Image perception.-Led over 150 release cycles in 2 years across the product portfolio, including the launch of a B2B2C mobile application that saved the company over $2M in working capital.-Built the product support function at Engage3: establishing processes, SLAs, and leading a team of technical advisors providing timely support to thousands of weekly users across the product portfolio (web and mobile).

Davis, California, Us

Rejoined company as part of a pivot group of 9 core employees that supported the company effort to stay in business when it threatened to close in late 2015. Key Accomplishments:-Drove a 31% lead-to-customer conversion rate by organizing and leading webinars, authoring white papers and establishing Engage3 as an industry-recognized thought leader in critical retail topics.-Stepped in to help define product requirements, work with end-users and internal stakeholders to drive product retention as the company made the transition from DaaS to B2B SaaS.

Los Angeles, Ca, Us

Learn To Be is a non-profit bringing free, 1-on-1, online tutoring to underserved students across the United States.

Us

Datasembly is a B2B SaaS technology startup whose platform allows for the mass collection of hyperlocal product and pricing data. In this role I formed a 3-person partnership with the two co-founders to drive strategic business development, sales, and product marketing as part of the 500 Startups seed accelerator in San Francisco.Key Accomplishments:-Tripled revenue growth within a period of 5 months through a successful company rebrand, 3 revenue sharing partnerships with retail analytics firms, and go-to-market strategizing. -Built relationships with 4 of the world’s largest FMCG manufacturers, leading to a co-development effort of Datasembly’s flagship B2B SaaS product offering.

Davis, California, Us

Promoted from a college intern to a contractor after 3 months; accountable for the design and implementation of innovative marketing strategies to increase brand awareness and boost sales.Key Accomplishments:-Improved social media presence and blog viewership by 29% over a period of 4 months through co-marketing and affiliate partnerships with 6 influential bloggers and several online communities.-Researched and presented quarterly SWOT analyses to C-level leadership, providing insights to inform strategic planning and partnership strategies.