Kevin Yoon, Mba, Mmus Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Created the Strategic Partnerships Portfolio as a net-new arm of the business; spearheaded partnerships with major North American brands acting as multiple roles including business development, relationship management, and contract negotiations; throughput included end-to-end deals with Metrolinx, SkipTheDishes, Dollarama, and HelloFresh; resulted in a robust partnerships pipeline of Tier 1 brands expected to go Live in F24 with other major brands including entertainment subscription services and technology firms• Led exploratory discussions with prospective partners to determine fit, aligning to the Simplii Cash Back Visa Card• Created the partnership process to build the new arm, working with Legal, Procurement, Risk, and Leadership• Led Simplii Credit Card Portfolio; grew the credit card business by ~50% YoY, and over 100% in the last year and a half; led to highest watermark of ~$210MM in balances, 220K+ units, and ~$20MM in net revenue• Led sponsorship of MBA Games 2023 at Goodman School of Business; focusing on brand equity and talent recruitment

Toronto, Ontario, Canada

• Promoted to new Client and Product Growth team to lead product campaigns to market, encapsulating strategy, product management, and marketing• Led the Foreign Currency (FX) and Global Money Transfer (GMT) portfolios to help support primary products: Debit Mastercard and Cash Back Visa Card• Created the campaign process foundation used across the business, including JIRA, Confluence, and Roadmunk platforms, to streamline processes, documentation, and collaboration across teams• Led sponsorship of MBA Games 2022 at Schulich School of Business; increased brand awareness across Canadian universities and led to top talent acquisition opportunities for the business• Co-led on-site campus activation test at Fanshawe College for student accounts in F21; acted as benchmark to streamline activation process across colleges and universities in Canada• Led sponsorship of MBA Games 2022 at Schulich School of Business; increased brand awareness across Canadian universities and led to top talent acquisition opportunities for the business

Toronto, Ontario, Canada

Toronto, Canada Area

• Created physical footprint strategy to grow the firm brand and increase acquisition• Planned new product strategy for execution with new firm re-platform in FY21• Spearheaded the inaugural Simplii MBA Case Competition across five top MBA programs in Canada; led team of 20

London, Ontario

• Developed students’ skills through documentation of learning styles and progress; led to rapid skill improvement• Alluded to art and imagery to broaden students’ creativity; improved students’ confidence and musical awareness• Collaborated with professional design firm to build a website to strategize marketing and scheduling; improved student experience; substantially increased volume of prospective students – led to a vetted capacity of 20 advanced students

Toronto, Ontario

• Led pilot program as part of a new division, focusing on external events and global partnerships• Trained junior partner on LE sales and client-facing strategies; led to junior partner being promoted to senior partner• Sold first membership package in new division, earning $45,000 for the business; expanded company growth, and helped solidify the impact of new division in early stage of implementation• Increased volume of sales and partner opportunities for the division, by acquiring the first, national partnership with a leading conference producer in the United States• Won inaugural “Pitch-Off”, an inter-team competition to present new sales pitches and value props to an analyst panel that included company Chairman

London, Ontario

• Achieved highest number of appointments booked with C-level executives; crafted email pitch template that was adopted division-wide; increased number of appointments booked by approximately 40%• Sold largest package in SMB, totaling $18,000; increased division growth potential; led to remodel of sales deck• Produced 140% of (personal) annual sales quota; helped lead to promotion as Commercial Director into new division• Initiated and led first Small-Enterprise Exchange; leveraged executive team from a globally-recognized media company to serve as guest speakers; increased volume of sales opportunities, company recognition, and member engagement

London, Ontario

Master Of Business Administration - Mba, Dual Specialization In Leadership And Change Management, Brand Management

Activities and Societies: Entertainment & Media Association (EMA), Rotman Marketing Association (RMA), Business Design Club (BDC).

Master Of Music, Literature And Performance, Solo Piano

• Passed with Distinction on graduating recital • Designated as pianist for the UWO Wind Ensemble and UWO Symphony Orchestra, 2011 – 2013.

Bachelor Of Music, Honors Performance, Piano

• Finalist in 3rd Annual Fred Pattison Piano Competition • Redeveloped how to perform and perceive music under new direction • Auditioned.