Kelly Kimberland, Ma, Chie Email & Phone Number

Danville, Pa., US

Danville, Pa., US

Directs and leads marketing strategy, campaign management and member engagement strategy for Geisinger's health insurance commercial and government product portfolios. Builds annual strategies and plans that align with their respective business development plans to support revenue and market share growth, improve member satisfaction and retention, and.

Washington, Pa., US

Charged with creating the vision and leading the implementation of a proactive, innovative and comprehensive marketing and branding strategy that supports the College’s strategic plan, enrollment and retention initiatives. Provide leadership and oversight of the areas of marketing, digital engagement, data analytics, reputation management, creative and.

• UPMC Insurance Services is a $7B health care company focused on insurance, employee health and benefits technology. Promoted in 2016 to Senior Director since joining UPMC in 2010. Reported to the Vice President of.
• Oversee strategy multi-channel marketing campaigns for three business units. In FY17 contributed to more than 9% B2B growth, 25% consumer growth, 10% increase in engagement and reduction of costs by $500K.
• Lead strategic marketing plans for nationwide expansion including brand, lead generation, content marketing and digital campaigns.
• Oversaw strategic direction of digital marketing realizing more than 76% increase in audience across all social channels, 500% increase in published content across digital channels and 45% increase in content engagement.
• Created and launched company’s mobile app (2011) making it the first to be introduced by a payor in the region.
• Oversaw marketing campaign that generated more than 230K leads, 25K profiles and contributed to 62K new members in CY2015.

Pittsburgh, PA, US

• Carnegie Mellon Software Engineering Institute (SEI) is an $150M internationally recognized research and development center focused on best practices in software engineering and cybersecurity. The Institute is home to.
• Directed brand and reputation management on a global basis enhancing the Institute’s reputation as a thought leader in software engineering and cybersecurity through thought leadership, external relations and.
• Developed marketing communication strategy around launch U.S. Department of Homeland Security US-CERT, in partnership with DHS and the White House Office of Communications (Bush 43).
• Managed team of writers and editors focused on content marketing, collateral, and executive communications resulting in numerous awards including the PRSA Silver Anvil for Annual Reports.
• Led joint public relations campaigns with global companies like Microsoft, IBM, Tata Consulting, and General Motors.

Pittsburgh, PA, US

Developed and managed syllabus for advanced public relations curriculum including analytic and strategic planning for public relations and crisis communications activities. Partnered with local non-profit organizations in specific public relations needs in which students would develop, execute and measure PR campaigns. Provided career guidance and.

• Marconi was a $1.5B international telecommunications company. Started as manager of media relations for Americas and later moved to Manager, Global Analyst Relations. Reported to the Director of Analyst Relations.
• Responsible for media relations activities for the Americas Enterprise division. Secured coverage in telecommunication and technology publications for the Enterprise business unit including InformationWeek, CIO.
• Served as the key communications advisor and strategist for the Enterprise Sales & Product teams.
• Secured positive analyst relations coverage and rankings with analyst firms such as IDC, Gartner, Forrester, AMR and Yankee Group. Prepared analyst briefings including analyst interviews at trade shows.
• Developed strategic public relations campaigns with third-party vendors for three Marconi divisions.

Plan and coordinate internal and direct-to-consumer marketing campaigns to promote the company brand, inform employees and educate consumers. Conducted speaking engagements for consumers and businesses on energy conservation, energy efficiency, general environmental initiatives and natural gas deregulation efforts.

• Designed and facilitated 15-week training program in customer relations
• Developed company’s first credit and collections training manual
• Supervised staff and conducted employee skills assessments* Promoted in 1995 to training coordinator. * Served as a customer relations representative from 1992 - 1995.

Master Of Arts, Communications | Integrated Marketing

Bachelor Of Arts, English