Data Axle brings to market a ground-breaking approach to technology and services that holistically aligns email and digital marketing services, data and database marketing services, with data, analysis, strategy, and creative to implement and optimize robust multichannel lifecycle programs.As a Sr. Marketing Strategist at Data Axle, I help clients properly diagnose, define and design best in class customer marketing communications. Through this agency model, we integrate analysis and… Show more Data Axle brings to market a ground-breaking approach to technology and services that holistically aligns email and digital marketing services, data and database marketing services, with data, analysis, strategy, and creative to implement and optimize robust multichannel lifecycle programs.As a Sr. Marketing Strategist at Data Axle, I help clients properly diagnose, define and design best in class customer marketing communications. Through this agency model, we integrate analysis and insights, strategy, and creative services across all client’s customer communication touch-points. Our integrated approach aligns to each client’s marketing objectives, while focusing on measurable results. Show less

As an integral part of the team at Email Aptitude, I worked closely with our strategists to create robust email marketing initiatives that truly moved the needle. I helped lead a niche fully focused email marketing firm, focused on raising the bar across our client's email programs, I pushed our strategy team to craft and execute cutting edge email marketing campaigns which gleaned measurable results. Applying over ten years of hands-on email marketing experience, from every side of the… Show more As an integral part of the team at Email Aptitude, I worked closely with our strategists to create robust email marketing initiatives that truly moved the needle. I helped lead a niche fully focused email marketing firm, focused on raising the bar across our client's email programs, I pushed our strategy team to craft and execute cutting edge email marketing campaigns which gleaned measurable results. Applying over ten years of hands-on email marketing experience, from every side of the business, provides a stealth understanding of what works and how to bring a winning strategy to fruition. Ultimately, creating smart and effective email programs and tools for client's is truly what makes me tick. Thus, I strived daily to lead an exceptional team of email strategists. Show less

As the Email Marketing Manager at Backcountry.com I raised the bar across multiple email programs by honing campaigns through optimization efforts via testing and leveraging analytical insights. A great deal of my time and effort was spent creating robust promotional campaigns that focused on bringing the brand to life through the inbox and propelling email KPIs to truly impact the bottom line.I focused on building layered marketing triggers based on subscriber's actions, targeted… Show more As the Email Marketing Manager at Backcountry.com I raised the bar across multiple email programs by honing campaigns through optimization efforts via testing and leveraging analytical insights. A great deal of my time and effort was spent creating robust promotional campaigns that focused on bringing the brand to life through the inbox and propelling email KPIs to truly impact the bottom line.I focused on building layered marketing triggers based on subscriber's actions, targeted affinity campaigns, smart transactional triggers... that ultimately drove imperative retention efforts. In addition to monitoring true inbox deliverability on a daily basis, overall sender reputation and reporting wins and misses in an effort to lift the program's KPIs quarter over quarter. Show less

As the Director of Strategic Services at Bronto Software I lead our Email Marketing Strategy Team in propelling client's email programs to the next level. We work alongside our clients to help them plan, analyze and optimize their email marketing programs.The Email Marketing Strategy Team provides concise and actionable strategic consultation that pushes programs forward, lifts KPIs and exceeds marketing objectives.

As the Email Marketing Manager at Altrec.com I truly enjoyed the process of organically growing our program. Daily I planned, created, tested, tracked and analyzed our email marketing efforts. Bringing our brand to life via this medium was very rewarding. I managed all promotional and transactional email marketing efforts for Altrec.com through strategic segmentation and automated lifecycle campaigns. I planned all promotional facets for Altrec.com by building and maintaining… Show more As the Email Marketing Manager at Altrec.com I truly enjoyed the process of organically growing our program. Daily I planned, created, tested, tracked and analyzed our email marketing efforts. Bringing our brand to life via this medium was very rewarding. I managed all promotional and transactional email marketing efforts for Altrec.com through strategic segmentation and automated lifecycle campaigns. I planned all promotional facets for Altrec.com by building and maintaining our Quarterly Promotional Plans.Continually created compelling campaigns with strong calls to action. Implemented robust email marketing elements like Bullet Proof Buttons, Pre-headers, balancing text to imagery… Show less

As an Account Manager I was responsible for helping our clients become better email marketers by delivering proactive customer support and educating our clients on email marketing best practices, standards and tactics. Provided strategic hands on tactical consultation for key client Internet Retailer Top 500 accounts.Inspired clients to follow and adhere to email marketing best practices on a daily basis. Worked with an array of clients both B2B and B2C to plan… Show more As an Account Manager I was responsible for helping our clients become better email marketers by delivering proactive customer support and educating our clients on email marketing best practices, standards and tactics. Provided strategic hands on tactical consultation for key client Internet Retailer Top 500 accounts.Inspired clients to follow and adhere to email marketing best practices on a daily basis. Worked with an array of clients both B2B and B2C to plan, construct, implement and test email marketing life cycle programs. Analyzed campaign results utilizing Google Analytics, Omniture, Coremetrics and IndexTools to guide clients on optimizing their email marketing campaigns. Delivered tactical on-site client consultations – propelling clients to lift their KPIs. Created online videos focused on email marketing best practices called "BrontoFire" alongside DJ Waldow.An industry email marketing expert published multiple times in MarketingProfs, The DMNews Essential Guide To E-Commerce and a lead contributor to The Bronto Blog. Show less