U.S. BankLed the national launch of new positioning and brand identity across all consumer touchpoints, including advertising, digital, social, PR and grassroots effortsOversaw relationship with highly matrixed client organization, which included six product lines, five marketing groups and four agency partnersMentored team of six direct reportsGNCLed rebranding of GNC business with launch of new brand platformEfforts included internal employee and franchisee launch events, as well as consumer launch that included TV, print, retail signage, digital, media, website, content, social, and events Agency initiativesLed new business development on multiple new client opportunitiesCL panelist at ad industry eventEffie judgeMember of CL Diversity & Inclusion and Women's Leadership Groups

BarbieLed development of new brand architecture components which led to identifying, researching and aligning on the universal truth, brand promise and brand benefitsDeveloped and executed communications immersion as part of a new strategic development process that educated all cross functional teams and guided the overall strategic direction for the brandLed development of global campaign assets for core brand, as well as adult and girl target specific cultural noise initiatives. These were distributed to global markets to ensure global brand consistencyResponsible for alignment of all global Barbie marketing and communication assets including retail, event, advertising and digital contentSpearheaded agency search, selection and briefing process for multiple strategic and creative initiatives

Jack In The BoxLed 2010 Communications Planning which launched a repositioning effort for JIB within the QSR categoryDeveloped a comprehensive local market business analysis to determine opportunity areas in underperforming marketsLed development of JIB's consumer loyalty program and analyzed best-in-class offerings in the marketplaceCreated and implemented a social media initiative to increase brand awareness and consumer interactionIntegrated all branding efforts across multiple agencies ensuring consistency and open communication across all disciplines

Washington Mutual (WaMu)Launched integrated "Whoo Hoo" brand campaign effortLed multi-agency integration across all disciplines: advertising, digital, PR, retail and eventsDeveloped and implemented new retail print production process in agency to drive speed and efficiency VisaLaunched first new campaign direction for Visa brand in 20 years - "Life Takes"Led Visa's product line business accounting for over 50% of spend Led all strategic and production development for Debit Card business. Produced strongest tested spot in Visa history which became the first TVC to be disseminated across international markets For Signature Premium Rewards Program, led strategic initiative to define the new affluent target. Aligned all communication by overseeing Visa partner agencies: ARC, AKQA, Avenue A Razorfish, OMDManaged first global currency education day with international TBWA offices which was precursor to winning global Visa accountStaffed and structured 15 person account team Additional Brand Experience: Gatorade, Pennzoil