Strategic, customer-centric marketing leader who brings together data, technical expertise, and cross-functional stakeholders to drive revenue and KPIs across the consumer journey. Able to create the big picture and dig into the smallest detail. Specializes in blending the creative and the analytical. Passion for growth. Thrives in fast-paced environment. - - - At ClearChoice, I've launched key functions for the business as it more than doubled the size of its network, including consumer research/insights, email marketing/marketing automation, competitive monitoring, ratings/reviews management, brand health tracking, and creative testing. My deep understanding of our brand in the marketplace and our target consumers gives me a unique advantage in leading marketing automation strategy and execution. It's not just about coding and clicks, but intuiting what that person is thinking and feeling at that moment in the journey in order to build trust for a high-consideration, high-cost purchase and ultimately drive conversion. - - -Marketing automationLifecycle marketingEmail marketing Multi-channel, multi-touch campaigns CRM marketing Salesforce Marketing CloudSalesforce CRM Deliverability & sender reputationHealthcare marketing HIPAA