Data Scientist | Machine Learning, Nlp, And Advanced Analytics
❖ Deployment of Advanced Recommendation System- Led cross-functional team to deploy recommendation system merging data engineering, ML, and UX.- Achieved 60% sales surge in 5 months via seamless recommendation integration.- Exceeded baseline loyalty metrics by 110%, tailoring engagements with data insights.- Extended customer life cycles with personalized recommendations, promotions.- Expanded user base via strategic homepage enhancements for usability.- Achieved 35-40% conversion boost through web design analytics.- Enhanced ROI via precise campaigns, refined targeting for impact.❖ User Behavior Analysis: Used data-driven techniques, advanced algorithms for insights.- Segmented users for 15% conversion increase, 10% ROI escalation.- Real-time ML models lowered cart abandonment by 25%.- Engineered personalized strategies, 18% customer satisfaction increase.❖ Market Basket Analysis: Unveiled purchase patterns, inter-item correlations.- Optimized positioning for 21% sales upsurge in top products.- Advanced rule mining led to 16% reduced marketing time, cost.- Refined product placement for 9% ROI increase.❖ 3 years of data processed for customer segmentation.- Utilized ML for clustering, classification to understand behavior.- Formulated RFM-based segmentation, driving 40-45% sales surge.- Collaborated on campaigns for 6% conversion lift, 11% cost reduction.- Increased retention by 35% through high-value preference targeting.- Iterative model enhancement for sustained customer understanding.
