A dynamic professional with around 20 years of experience in Electronic Media,including nearly 14 years of experience in Media Research, Strategy & Planning• Expertise in working Annual Business Plans Considering Cost & Revenue & Market Share• Expertise in media research, strategy, planning & management, includingidentifying or maximizing strong marketing opportunities with other managers• Experienced in brand building; utilising events, activities & network in leadsgeneration; conducting various content promotional activities for raisingproduct acceptance & profitability• Proficient in conducting competitor analysis for keeping updated with the markettrends & competitor moves to achieve market share• Skilled in analysing results of media efforts and developing measures of success;ensuring programs result in highest possible levels of business benefit• Competent in developing best practices for media planning and buyingprocesses, conducting competition analysis, and managing media cost andperformance benchmarks and media effectiveness• An enterprising leader with skills in leading personnel towards accomplishment ofcommon goalsOrganizational Experience