Marketing Specialist
CurrentCreated and managed engaging social media content using Canva for platforms including Facebook, LinkedIn, and others, significantly boosting online presence and engagement.Wrote compelling storytelling content for blog posts, email newsletters, fundraising campaigns, and program-specific initiatives, enhancing brand communication and audience connection.Managed and optimized WordPress sites, integrating forms with CRM systems to ensure seamless data flow and user experience, improving lead generation and customer relationship management.Developed and executed innovative marketing strategies for the Language Bank, including a comprehensive plan that tripled attendance and revenue for interpreter training course.Significantly increased email newsletter engagement by implementing a new global segment strategy, featuring an international snack box giveaway to incentivize subscriber participation.Collaborated with recruitment teams to create targeted marketing collateral for job fairs and social media campaigns, effectively promoting job openings and attracting a skilled and diverse talent pool.Organized and managed logistics for charity galas, team-building events, and fundraising campaigns, contributing to successful event execution and increased community support and donor engagement.