Kristen Fitzgerald Email & Phone Number

Carlton, Victoria, Australia

Cinema Nova is an essential part of Melbourne’s cultural fabric and has grown to become the biggest independent cinema in the southern hemisphere showcasing the best in quality, independent Australianart-house and international film. Nova also hosts film festivals including The Melbourne Queer Film Festival, Monster Fest, Melbourne Documentary Film Festival, and The Italian Film Festival.• Worked within a young, dynamic and agile Marketing and Publicity team to create and manage social media content including Facebook and Instagram posts and eDMs to promote films, events, festivals and the Nova brand.− Quickly developed a clear understanding of the brand voice and target customer to create engaging copy and imagery and deliver a clear social media strategy and schedule:• Advanced the brand’s reputation as a cultural taste-maker, publishing 3 x daily posts, adapting tone for different social media platforms, and developing engaging content for eDMs − Managed the social media schedule via Monday.com and harnessed the Adobe Creative Suite for visual communications design and delivery• Developed and implemented social media monitoring frameworks to gather insights and analytics, track audience development, and drive targeted improvement in audience reach and engagement:− Leveraged Meta Business Suites for FB and IG and MailChimp analytics for eDMs • Built productive relationships with film distributors, adapting their marketing materials to incorporate the Nova brand and voice• Influenced improved structure and workflow within the team, consulting with colleagues to identify pain points and bottlenecks and developing streamlined processes

Melbourne, Victoria, Australia

Palace Cinemas is an Australian family-owned Cinema chain with 20+ venues nationwide, showcasing independent, art house films and emerging filmmakers. Palace Cinemas deliver an annual program of international Film Festivals, which is an established part of the cultural calendar across Australia. • Contributed to the creation, production, and marketing of dozens of successful film festivals which toured throughout Australia and generated strong tickets sales, with YoY growth:• Worked within the Festival Marketing team to coordinate the delivery of multichannel marketing communications plans, optimising ticket sales, and audience engagement for international film festivals:− Liaised actively with international sales agents and local distributors to collate original artwork, rework imagery and develop copy for the local market, and disseminate to festival audiences via in-cinema, eDMs, and social media− Assisted with writing, proofing, and sub-editing of every film’s synopsis for each festival, demonstrating strong attention to detail and high-level verbal reasoning to effectively summarise information− Project managed the development and optimisation of 5 microsites per year (1 for each festival) providing clear briefs and working collaboratively with the web designer to optimise user experience− Managed third-party supplier relations to ensure high-quality, on-time delivery of printed and digital materials to all festival cinema sites • Delivered marketing and communications for the most successful Italian and British Film festivals to date in 2022 with 89,000 and 96,00 admissions respectively• Nurtured strategic partnerships with sponsors, developing bespoke packages and negotiating clear sponsorship agreements to drive sustainable growth in sponsorship revenue• Worked as part of a lean project team to rapidly pivot 2020 festival strategy in response to COVID-19 pandemic, supporting the launch of Palace’s inaugural online Italian film festival - Piccalo

Melbourne, Victoria, Australia

• Conceptualised and created artwork and marketing assets for Palace Films and Palace Cinemas, demonstrating a clear understanding of brand vision and target audiences to design and produce posters, signage, flyers, and digital content in line with project briefs:− Applied a high level of attention and exemplary time management skills detail to ensure consistently high-quality standards across a dynamic portfolio of tasks and projects:• Managed end-to-end content creation; copywriting, typesetting, design, print, and print production− Delivered artwork for time-sensitive marketing campaigns to promote upcoming films and events− Contributed to continual growth in box office sales, supporting marketing campaigns for several Australian box office hits • Developed and implemented effective systems and processes within the Art Room, coordinating workflows driving optimal efficiency and quality standards across the team • Built positive and productive relationships with cross-functional colleagues, senior executives, media buyers, suppliers, and contract partners (eg. printers)• Contributed to organisational change projects including two corporate rebrands and the acquisition and integration of new venues to the portfolio

Palace Films brings the work of pioneering visionaries, world masters, and risk-taking new talent to cinemagoers in Australia and New Zealand. Founded in 1965 by Antonio Zeccola AM.

Auckland, New Zealand

Rialto Distribution specialises in theatrical film distribution and home entertainment throughout Australasia. As a market leading independent film company Rialto holds the rights to an extensive catalogue of award winning feature films and audience favourites.

Auckland, New Zealand

Universal Music Group is the world's leading music company, owning and operating a broad array of businesses in more than 60 countries.

Bachelor Of Arts (Honours), Media Studies & Linguistics

Activities and Societies: Massey University AlumniMassey University's alumni community keeps you connected to Massey University after you.

Education record

Graphic Design

Graphic Design

Education record

Education record