Kyle Haskins Email & Phone Number

Remote

Job Role:Enhanced marketing automation and Salesforce systems to efficiently engage segmented leads, contacts, and accounts, while monitoring their interactions to better target them with future, dynamic campaigns.Executed multiple, impactful digital marketing campaigns, driving over $2 million in ARR within 10 months, including $1 million in ARR during Q3 alone. Targeted campaigns using diverse channels and innovative strategies.Implemented seamless integration of seven tools into marketing automation and CRM systems, streamlining operations and automating over 15 processes, resulting in a substantial weekly savings of more than 100 man-hours for the company.Managed and maintained the marketing tech stack infrastructure, collaborating with revenue operations leaders to ensure the database's health and streamline lead management processes.

United States

Job Role:Launched and manage the marketing department for the organization.Manage all functions of a marketing department, including website, social media, email marketing, asset development, digital and print campaigns, trade shows, market analysis, budget management, process development, and more. Identified and defined key target audiences to better target with marketing and sales tactics. Developed and launched multi-channel, integrated marketing campaigns which targeted multiple key segments to drive increased lead volume (500% growth in 6 months) and increased web traffic (3.5x growth in 6 months). Lead the marketing, design, and UX for multiple new offerings including PCR vending machines, pop-up testing sites, and a direct-to-consumer PCR test.

Cincinnati, Ohio

Job Role:Directed the launch of 5 online degree programs, which included the creation of multiple webpages for each program, marketing budgets and campaign plans for each program, demographic tailored content for each program, and 400+ emails.Developed and executed digital and physical marketing strategies tailored to each stage of the marketing funnel to drive an increase in new students and leads.Exceeded lead goals for the four degree programs I manage by an average of 39% YOY.Increased the number of new students for multiple online programs by an average of 124% YOY.

Fairfield, Ohio

Job Role:Project leader for major campaign initiatives that drove an increase in sales and lead generation. Primary contact to SBU marketing and category management teams, as well as other internal customers for designated projects.Developed marketing strategies, project plans, and project timelines. Manged the creation of an annual industry magazine designed to make Veritiv a leader in the packaging industry. Managed and developed social media presence for a large portion of the company. Provided project direction and oversight to brand marketing team and other collaborators.Completed projects on time and on budget as defined by business need/project plan.

Cincinnati, Ohio

Job Role:Managed and planned events for many groups, including The Cincinnati Bengals.Assisted in the production and broadcast of live football games.Cultivated and managed relationships with key clients, vendors and community partners.Collaborated with designers and editorial teams on marketing materials.

Milford, Ohio

Job Role:Managed and delegated internal client requests.Created analytic reports to depict campaign effectiveness.Created and managed internal and external email campaigns. Created and posted content on multiple social media platforms.

Florence, Kentucky

Job Role:Planned and directed signature events and conferences to promote products with target audience.Liaison with Google for marketing and sales information.Maintained website with current updates and new products.Conducted and wrote blog posts and case studies.

Job Role:Sold lawn and other various services to individuals using consultative selling techniques.Sold $2,500 in lawn services per week.

London, United Kingdom

Job Role:Provided customer/prospect updates to multiple teams within the company.Managed website updates.Conducted and wrote case studies for companies such as Samsung and Live Nation.Updated and managed SFDC database.

Orlando, Florida Area

My responsibilities included the establishing of production schedules, communication of project statuses to stakeholders, drafted meeting agendas, supplied advance materials, executed follow-up meetings and team conferences, and managed the receptionist area, including greeting visitors and responding to telephone and in person requests for information.

Bachelor'S Degree, Marketing

Activities and Societies: Marketing Club

High School Diploma

Activities and Societies: Business Professionals of America, Marketing Club, Lacrosse, Video Production, Yearbook