A goal without a plan is just a wish. Before I start planning any type of campaign, there are two questions I ask myself to help guide what the plan should look like. The first question is: What is the best way to get the attention of my target audience? And the second is: What can I provide them with that make them want to interact with me and my company? There are obviously other important questions that need to be asked, but these two are the first questions I ask to help get inside the head of my target audience. I apply these questions not only to the development of campaign strategies but also to the management of my campaigns as well. Both as consumers and employees, we’re distracted with a thousand different things going on, but if I can acquire and maintain the attention of those who will be contributing to the campaign, then half the battle has been won. To maintain their attention throughout the campaign, it’s important to provide contributors with a plan that they believe is the best way to move forward, so that they believe in what we’re doing. This helps produce a quality end result while increasing morale. I have been working as a marketer since 2011 and since then I have been able to learn something new every day. Since then, I have been developing and leading marketing campaigns, all with different goals. The types of campaigns I manage fluctuate, but whether its integrated campaigns, email campaigns, case studies, trade shows, advertising, social media, or creating dynamic content I’ve learned something from each one. When I’m not working, I attend multiple AMA events to stay up on the latest trends; I take joy in volunteering in my community where ever I can and I have had the pleasure of volunteering for multiple Alzheimer Association events to help provide research funding for Alzheimer’s disease. I also consider myself an amateur adventurer as I’ve been able to travel across the country, and to over ten different countries in three different continents.