Digital Advertising Strategist
Current- Provide platform & channel selection; media mix budget planning; experiment ideation & prioritization; performance analysis; and analytics tracking & troubleshooting across multiple digital advertising channels for lead gen & ecommerce clients (handling $400,000+ in monthly media spend). - Lead regular communications with clients including monthly, quarterly & annual business reviews.- Develop & execute holistic digital advertising strategy for existing clients.- Audit prospect… Show more - Provide platform & channel selection; media mix budget planning; experiment ideation & prioritization; performance analysis; and analytics tracking & troubleshooting across multiple digital advertising channels for lead gen & ecommerce clients (handling $400,000+ in monthly media spend). - Lead regular communications with clients including monthly, quarterly & annual business reviews.- Develop & execute holistic digital advertising strategy for existing clients.- Audit prospect client accounts, aiding in sales process.- Delegate and give feedback to rising Analysts & Associates.- Contribute to internal team trainings & playbook improvements. Show less