Guide the paid media department to success, informed by clients achieving targets, profitability of the department, and personal growth of team members.Ownership over delivery systems and processes for digital advertising initiatives including but not limited to Paid Social, Paid Search, Display, Video, Shopping, CTV/OTT, and Programmatic.Represent the team of paid media Managers, Strategists, and Analysts with a seat on the Leadership team.

A digital consultancy focused on helping businesses grow with actionable insights and tactical execution.Service offering includes (but not limited to):- Digital Strategy- Search Engine Optimization- Paid Media Management (Paid Search, Paid Social, Display) - Web Analytics

- Optimize company profitability on client services work- Focus on managing and maximizing employee utilization; forecast and act on hiring needs- Architect, evaluate and streamline delivery systems & processes- Assist Biz Dev with audits, presentations, and formulation of scope; assist Account Directors with scope for expanding client engagements- Design & review client service offerings, considering deliverables, timelines, profitability, resourcing- Maintain direct account management on select few accounts

- Direct management of client paid acquisition campaigns- Manage team of internal staff and contractors working on client accounts for campaign management and creative development- Auditing and discovery work to support new business opportunities- Actively involved in recruiting and training new Growth team members

Worked primarily with B2B clients in the funded startup and technology sectors headquartered in Silicon Valley and Southern California, as well as across the United States.- Serve as SME on all things related to digital marketing- Audit, evaluate and improve client web properties for Organic Search- Create strategies for Paid Media efforts spanning paid search, display, paid social & retargeting- Manage robust Analytics solutions, including event tracking, tag management, goal creation, ROI & ROAS reporting

A digital agency serving a varied client base. Ranged from local kitchen remodelers to international heavy equipment auctions. Primarily B2B, with an emphasis on Service companies.- Manage creation and execution of digital strategy for clients- Run paid search, paid social display & retargeting campaigns- Guide creation of new content (blog posts, videos, whitepaper, ebooks) to support digital objectives- In charge of analytics (measurement and reporting) for online efforts- Involved in planning and executing social media campaigns- Assist clients in building and improving email marketing initiatives- Directly manage distributed digital team members

Company serves industries such as hospitality, food service, healthcare and industrial with employer-required safety footwear via custom e-commerce portals. Also has a B2C direct arm.- Manage all social media channels- Produce content for and manage company blog- Produce search optimized content for website- Organize and execute e-mail marketing campaigns- Generate brand awareness in niche online communities- Active in managing PPC campaigns- Organize and update custom client websites through CMS

Sold luxury baby gifts, goods & apparel via both a direct-to-consumer e-commerce website and an e-commerce portal for wholesale customers.- Produce copy for website including headers, footers, meta tags, alt tags, product descriptions - Write copy for annual product catalog - Manage social media channels- Manage, budget and implement visual B2B e-advertising campaign- Research and improve web linking strategy- In charge of public correspondence to sales reps, retailers and online accounts